Cure Lengthy Checkout Lines Using Retail Traffic Counting Devices

Retail Traffic Counting-3                                                                                                    wc blog 844
Door Counting Sensor-4

Cure Lengthy Checkout Lines Using Retail Traffic Counting Devices

     How many times when I am standing in a long line to check out in a retail store do I wish I had a personal retail traffic counting device. I want to know how many people are in front of me and why there are other lines that are just as long with a minimum number of cashiers working. Oh it is really easy to dismiss it as a fluke and I just happened to get in at the wrong time but when it happens over and over again it isn’t a fluke. It is poor staffing and scheduling by some scheduling manager or it may be the result of an automated scheduling system. The worse-case scenario in my mind is someone creating a cashier schedule with no concept of customer traffic patterns. It is those situations when a door counting sensor would be a help.

     Consider the difference it would make if a store was basing scheduling not off of an equal allocation of budget dollars for each day of the week but rather on the flow of customer traffic. Is 4:00pm on a Monday afternoon in the winter the same as 4:00pm on a Monday in the summer? Living in a tourist town I can say for certain it is not. Customer traffic is much different here based on seasonal activity and by the days of the week. Saturday at 1:00pm for a store can look nothing like 1:00pm on a Tuesday. If you don’t believe me try strolling through your local mall on those days and see what I mean. The same holds true for your own store. Your traffic patterns are not going to be the same every day. If you are scheduling your team as though the days are all the same you are probably hurting sales and losing more merchandise to shoplifters. The fix is easy and only requires a retail traffic counting device be attached to your Sensormatic security system.

     A door counting sensor will enable store owners to see how many people are entering the store and at what time of the day/night they are coming in. Schedules can be created around those hours. Now, think about me standing in that long line at the local big box store. There are too few cashiers for the number of patrons because of some scheduling screw-up. Using retail traffic counting managers can begin evaluating the shopping patterns of clientele. Open the doors at 8:00am and you may only need a single cashier until 10:00am. You may have had two cashiers in the past but numbers show that only one is necessary. Perhaps you choose to put that two hours of payroll into your 5:00pm-7:00pm shift. Maybe you add it to your Saturday at 1:00pm when you have more customers. Wait lines go down and shoppers are happier. Happier customers are willing to return and spend money.

     Lest I neglect to mention it the use of a door counting sensor can also help in decreasing theft in a store as well as cut down checkout wait times. If shortage due to theft is believed to be a concern it could be because shoplifters are taking advantage of the busy times of the day. If the store does not have adequate coverage on the salesfloor during peak hours crooks will find it much easier to steal from a business. Using the data from a door counting sensor managers can better spread the salesfloor coverage around to impact those busier days and hours. That translates to improved customer service reducing opportunities to steal while enhancing the opportunities to increase sales through suggestive selling and add-on sales.

     Retail traffic counting can have a tremendous impact on a store. When used properly it can enhance the customer service satisfaction of your patrons by helping to allocate payroll dollars to the times when you have more shoppers in the store. When used with a Sensormatic security system camera it can help in tracking electronic article surveillance alarm activity and employee response to those alarms. It can also assist in improving salesfloor staffing to ensure shoplifters are deterred through better customer service. That will drive up sales and decrease theft and who can argue with that?
Door counting sensors are important and we can help you with them. Call 1.770.426.0547 and let’s talk.

How many times when I am standing in a long line to check out in a retail store do I wish I had a personal retail traffic counting device. I want to know how many people are in front of me and why there are other lines that are just as long with a minimum number of cashiers working. Oh it is really easy to dismiss it as a fluke and I just happened to get in at the wrong time but when it happens over and over again it isn’t a fluke. It is poor staffing and scheduling by some scheduling manager or it may be the result of an automated scheduling system. The worse-case scenario in my mind is someone creating a cashier schedule with no concept of customer traffic patterns. It is those situations when a door counting sensor would be a help.
     

Consider the difference it would make if a store was basing scheduling not off of an equal allocation of budget dollars for each day of the week but rather on the flow of customer traffic. Is 4:00pm on a Monday afternoon in the winter the same as 4:00pm on a Monday in the summer? Living in a tourist town I can say for certain it is not. Customer traffic is much different here based on seasonal activity and by the days of the week. Saturday at 1:00pm for a store can look nothing like 1:00pm on a Tuesday. If you don’t believe me try strolling through your local mall on those days and see what I mean. The same holds true for your own store. Your traffic patterns are not going to be the same every day. If you are scheduling your team as though the days are all the same you are probably hurting sales and losing more merchandise to shoplifters. The fix is easy and only requires a retail traffic counting device be attached to your Sensormatic security system.
     

A door counting sensor will enable store owners to see how many people are entering the store and at what time of the day/night they are coming in. Schedules can be created around those hours. Now, think about me standing in that long line at the local big box store. There are too few cashiers for the number of patrons because of some scheduling screw-up. Using retail traffic counting managers can begin evaluating the shopping patterns of clientele. Open the doors at 8:00am and you may only need a single cashier until 10:00am. You may have had two cashiers in the past but numbers show that only one is necessary. Perhaps you choose to put that two hours of payroll into your 5:00pm-7:00pm shift. Maybe you add it to your Saturday at 1:00pm when you have more customers. Wait lines go down and shoppers are happier. Happier customers are willing to return and spend money.
     

Lest I neglect to mention it the use of a door counting sensor can also help in decreasing theft in a store as well as cut down checkout wait times. If shortage due to theft is believed to be a concern it could be because shoplifters are taking advantage of the busy times of the day. If the store does not have adequate coverage on the salesfloor during peak hours crooks will find it much easier to steal from a business. Using the data from a door counting sensor managers can better spread the salesfloor coverage around to impact those busier days and hours. That translates to improved customer service reducing opportunities to steal while enhancing the opportunities to increase sales through suggestive selling and add-on sales.
     

Retail traffic counting can have a tremendous impact on a store. When used properly it can enhance the customer service satisfaction of your patrons by helping to allocate payroll dollars to the times when you have more shoppers in the store. When used with a Sensormatic security system camera it can help in tracking electronic article surveillance alarm activity and employee response to those alarms. It can also assist in improving salesfloor staffing to ensure shoplifters are deterred through better customer service. That will drive up sales and decrease theft and who can argue with that?

 

Door counting sensors are important and we can help you with them. Call 1.770.426.0547 and let’s talk.

 

There Are Dollars In Numbers A Door Counting Sensor Can Help Harness Those Numbers

 

Retail traffic counting – 3                                                                              wc blog 773
door counting sensor – 3
There Are Dollars In Numbers A Door Counting Sensor Can Help Harness Those Numbers
     Can retail traffic counting save a business in a period where retail stores seem to be shutting their doors permanently every time you turn around? I would like to say it can IF and only IF those numbers are used to improve what you do. Here is what I mean; I go to work at my part-time retail job, I look at the daily sales goal and I may even look at the sales goal for the department I am going to work in that day. Does knowing the sales goal do anything to help me improve sales? No. It is good to be aware of how my store is doing and it doesn’t hurt to know what numbers were set by some computer magic at headquarters based on prior year information. Ultimately though I am going to do what I do best when I get on the sales floor and start my day, I am going to give the best service I can give to everyone I meet. I will use suggestive selling and upselling techniques to drive sales. I will help a shopper generate ideas for a project or business they may be working on and that in and of itself may increase sales. What I personally would never do is say, “Hey, we hit our sales goal in this department so I can work on something else now.” If a manager uses data from a door counting sensor as an informational tool only it is a waste of time to look at that data and a waste of money to invest in one. That manager is not leveraging data to improve sales, the very thing that keeps the doors to a business open.
     Retail traffic counting and the data it generates require an analysis of the information it produces. A store manager has to look at the data and be able to make sound decisions based on that information. A counter can show how many people are entering a store, which days of the week they are shopping and what times they are entering. If that manager will take the data and use it to make scheduling adjustments there are many opportunities that he or she take advantage of. Let’s take as an example my part-time job. We take down our ad set for the past week on sat night and start setting up for the next morning. The store is still open so shoppers need help (remember I said I do all I can to reach as many customers as I can). It often happens that I am the only sales floor person available as the remaining staff members are assigned to the cash register or one other department. The only other available employee may be the manager on duty. That doesn’t provide a lot of coverage to get the task of ad take down and set-up complete and sell merchandise. Now, my focus does become the customers rather than the tasks but there have been times when there were not enough people to provide assistance to all our patrons. We get stretched at times when there are just not enough of us and I know I have seen shoppers walk out who I was unable to give assistance to when I saw them. If staffing was based on data from a door counting sensor schedule adjustments could reflect what foot traffic looks like from shopping history. Consider what it could mean to reach one more customer who enters the store. How much could one customer purchase if provided with the proper customer service? Would an additional sales team member have helped to add on to the purchase with proper suggestive selling? Add a $50 chair mat to a chair purchase. Add an extra set of ink cartridges to a new printer purchase. Add a set of baby bottles to that baby formula purchase. You see what I mean.
     How difficult is it to set up a retail traffic counting device? For stores with a Sensormatic anti-theft system it may be a very simple installation. Many of the Sensormatic towers can easily have an integrated people counting sensor installed seamlessly into the tower. Stores with older towers can contact Loss Prevention Systems, Inc. to learn how affordable it would be to upgrade their existing system and install the people counter at the same time.
     Not knowing how many people are shopping in your store is folly. You may be missing opportunities for sales growth you never dreamed of. Let Loss Prevention Systems, Inc. help you set up a door counting sensor and glean the data that can take your store to the next level. Knowledge with a purpose makes a powerful combination.
Need information on retail traffic counting? Give us a call at 1.770.426.0547 now.
     

Can retail traffic counting save a business in a period where retail stores seem to be shutting their doors permanently every time you turn around? I would like to say it can IF and only IF those numbers are used to improve what you do. Here is what I mean; I go to work at my part-time retail job, I look at the daily sales goal and I may even look at the sales goal for the department I am going to work in that day. Does knowing the sales goal do anything to help me improve sales? No. It is good to be aware of how my store is doing and it doesn’t hurt to know what numbers were set by some computer magic at headquarters based on prior year information. Ultimately though I am going to do what I do best when I get on the sales floor and start my day, I am going to give the best service I can give to everyone I meet. I will use suggestive selling and upselling techniques to drive sales. I will help a shopper generate ideas for a project or business they may be working on and that in and of itself may increase sales. What I personally would never do is say, “Hey, we hit our sales goal in this department so I can work on something else now.” If a manager uses data from a door counting sensor as an informational tool only it is a waste of time to look at that data and a waste of money to invest in one. That manager is not leveraging data to improve sales, the very thing that keeps the doors to a business open.

Retail traffic counting and the data it generates require an analysis of the information it produces. A store manager has to look at the data and be able to make sound decisions based on that information. A counter can show how many people are entering a store, which days of the week they are shopping and what times they are entering. If that manager will take the data and use it to make scheduling adjustments there are many opportunities that he or she take advantage of. Let’s take as an example my part-time job. We take down our ad set for the past week on sat night and start setting up for the next morning. The store is still open so shoppers need help (remember I said I do all I can to reach as many customers as I can). It often happens that I am the only sales floor person available as the remaining staff members are assigned to the cash register or one other department. The only other available employee may be the manager on duty. That doesn’t provide a lot of coverage to get the task of ad take down and set-up complete and sell merchandise. Now, my focus does become the customers rather than the tasks but there have been times when there were not enough people to provide assistance to all our patrons. We get stretched at times when there are just not enough of us and I know I have seen shoppers walk out who I was unable to give assistance to when I saw them. If staffing was based on data from a door counting sensor schedule adjustments could reflect what foot traffic looks like from shopping history. Consider what it could mean to reach one more customer who enters the store. How much could one customer purchase if provided with the proper customer service? Would an additional sales team member have helped to add on to the purchase with proper suggestive selling? Add a $50 chair mat to a chair purchase. Add an extra set of ink cartridges to a new printer purchase. Add a set of baby bottles to that baby formula purchase. You see what I mean.

How difficult is it to set up a retail traffic counting device? For stores with a Sensormatic anti-theft system it may be a very simple installation. Many of the Sensormatic towers can easily have an integrated people counting sensor installed seamlessly into the tower. Stores with older towers can contact Loss Prevention Systems, Inc. to learn how affordable it would be to upgrade their existing system and install the people counter at the same time.

Not knowing how many people are shopping in your store is folly. You may be missing opportunities for sales growth you never dreamed of. Let Loss Prevention Systems, Inc. help you set up a door counting sensor and glean the data that can take your store to the next level. Knowledge with a purpose makes a powerful combination.

 

Need information on retail traffic counting? Give us a call at 1.770.426.0547 now.

     

 

 

Using Customer Counting Systems To Improve Customer Service – Part 2



Retail Traffic Counting –  3                                                                                                       WC Blog 743
Customer Counting Systems -3


Using Customer Counting Systems To Improve Customer Service – Part 2

      This series is about how retail traffic counting, customer service and theft prevention all relate to each other. It is also a discussion on how leadership impacts the environment in a business and can build success or damage morale. As my examples for this article I referenced visits I recently made to two different fast food restaurants. I used Part 1 to illustrate the poor example of service and how it appeared management had failed to plan for a particularly busy shift or a busy day based on my observations. Had that business been a retail store I have no doubt that customers would have abandoned shopping carts and shoplifters would have been able to steal to their hearts content. I also noted that employees were not friendly and it may well have been the result of the way the manager was reacting to the situation and barking orders and questioning employees.

     In Part 2 I am sharing a much more positive experience at another restaurant and the lessons that can be applied to a retail store. It was another busy day and I will go out on a limb and say the second restaurant was even busier than the first had been. Cars were lined up completely around the building at the drive through and the parking lot was full. I parked and went in expecting to have to wait a considerable amount of time. That turned out not to be the case, I was able to go up to the counter and order my food. The cashier was pleasant and took my order then began to fill it. I stepped back and watched the team. The manager was giving directions but was also encouraging the team. He wasn’t stressed though he had every right to be based on the number of patrons. Every employee I could see was smiling and appeared to be in good spirits. There seemed to be an adequate number of workers to meet the needs of the day. I don’t know what the business used for staffing or planning but if they were a retail business I would have guessed they used customer counting systems to help plan for the day or the week. To top off this trip as I walked out to my car I saw that not only were cars going through the drive through, the manager had two employees going to those cars to take orders by hand and deliver them to the window to speed up service. I was impressed.

    Using these two restaurants in comparison I would ask how your stores stack up in terms of leadership and customer service. If you were to use a retail traffic counting device you would be able to use hard numbers to know when traffic flow is taking place. Use that information to make effective schedules, having the right number of workers in place at the right time. That alone will go a long way in keeping your workers happy. It also makes life easier on managers who aren’t feeling under pressure to do the work rather than being able to take a step back and provide directions. Stressed managers stress the teams working for them. 

     How easy is it to set up customer counting systems? If you have a Sensormatic security system it may be just a matter of incorporating it in an existing security tower. If you don’t have a Sensormatic system to prevent shoplifting I can tell you that they are affordable even for the smallest of stores. Even better, if you were to purchase it through Loss Prevention Systems, Inc. you receive free anti-shoplifting training that will help you effectively reduce theft and learn how to respond to Sensormatic system alarms. If cost is a concern they also offer financing options. As someone who has been in retail for over 28 years I strongly recommend that you visit the Loss Prevention Systems, Inc. website for more information on customer counting systems and anti-theft devices.

     It should be noted that improving customer service by having an adequate number of people working affects more than just employee happiness. I will tell you that having enough workers available when your store is busy improves sales as more attention can be given to assisting shoppers on the salesfloor. It is also an effective means of combating shoplifting, especially when used with a Sensormatic security system. To staff properly don’t take a guess at how you should schedule. Use a retail traffic counting device and start to reap the benefits immediately. You can count on it!
Customer counting systems are important and we can help you with it. Call 1.770.426.0547 and let’s talk.

     

This series is about how retail traffic counting, customer service and theft prevention all relate to each other. It is also a discussion on how leadership impacts the environment in a business and can build success or damage morale. As my examples for this article I referenced visits I recently made to two different fast food restaurants. I used Part 1 to illustrate the poor example of service and how it appeared management had failed to plan for a particularly busy shift or a busy day based on my observations. Had that business been a retail store I have no doubt that customers would have abandoned shopping carts and shoplifters would have been able to steal to their hearts content. I also noted that employees were not friendly and it may well have been the result of the way the manager was reacting to the situation and barking orders and questioning employees.
     

In Part 2 I am sharing a much more positive experience at another restaurant and the lessons that can be applied to a retail store. It was another busy day and I will go out on a limb and say the second restaurant was even busier than the first had been. Cars were lined up completely around the building at the drive through and the parking lot was full. I parked and went in expecting to have to wait a considerable amount of time. That turned out not to be the case, I was able to go up to the counter and order my food. The cashier was pleasant and took my order then began to fill it. I stepped back and watched the team. The manager was giving directions but was also encouraging the team. He wasn’t stressed though he had every right to be based on the number of patrons. Every employee I could see was smiling and appeared to be in good spirits. There seemed to be an adequate number of workers to meet the needs of the day. I don’t know what the business used for staffing or planning but if they were a retail business I would have guessed they used customer counting systems to help plan for the day or the week. To top off this trip as I walked out to my car I saw that not only were cars going through the drive through, the manager had two employees going to those cars to take orders by hand and deliver them to the window to speed up service. I was impressed.
   

Using these two restaurants in comparison I would ask how your stores stack up in terms of leadership and customer service. If you were to use a retail traffic counting device you would be able to use hard numbers to know when traffic flow is taking place. Use that information to make effective schedules, having the right number of workers in place at the right time. That alone will go a long way in keeping your workers happy. It also makes life easier on managers who aren’t feeling under pressure to do the work rather than being able to take a step back and provide directions. Stressed managers stress the teams working for them. 
     

How easy is it to set up customer counting systems? If you have a Sensormatic security system it may be just a matter of incorporating it in an existing security tower. If you don’t have a Sensormatic system to prevent shoplifting I can tell you that they are affordable even for the smallest of stores. Even better, if you were to purchase it through Loss Prevention Systems, Inc. you receive free anti-shoplifting training that will help you effectively reduce theft and learn how to respond to Sensormatic system alarms. If cost is a concern they also offer financing options. As someone who has been in retail for over 28 years I strongly recommend that you visit the Loss Prevention Systems, Inc. website for more information on customer counting systems and anti-theft devices.
     

It should be noted that improving customer service by having an adequate number of people working affects more than just employee happiness. I will tell you that having enough workers available when your store is busy improves sales as more attention can be given to assisting shoppers on the salesfloor. It is also an effective means of combating shoplifting, especially when used with a Sensormatic security system. To staff properly don’t take a guess at how you should schedule. Use a retail traffic counting device and start to reap the benefits immediately. You can count on it!

 

Customer counting systems are important and we can help you with it. Call 1.770.426.0547 and let’s talk.
     

 

Using Customer Counting Systems To Improve Customer Service – Part 1


Retail Traffic Counting – 3                                                                                                              WC Blog 742
Customer Counting Systems -3


Using Customer Counting Systems To Improve Customer Service – Part 1

     Writing about the importance of retail traffic counting to improve sales and also writing about how it can help reduce shortage seem to be incongruent at first glance. How does keeping track of the number of people entering your store have anything to do with efforts to prevent shoplifting or any other criminal activity, i.e. purse snatching, property theft, sexual misconduct and so on? The questions came to my mind as I was preparing to write an article on recent customer service experiences I encountered in recent visits to two different fast food chains. One visit was exceptional and one was the polar opposite. Then I had to consider that I was not only going to explain the tie in between customer counting systems, customer service and  the impact on theft deterrence I was also going to toss in the fast food business to retail store owners and operators. I started to question my own sanity. As I considered the mess I was trying to create it dawned on me, it all DOES relate and it makes the fact that I am comparing restaurants to stores makes no difference. Both are service industries and who is being served? Customers are being served, that is who.

     The two experiences that led me to this topic started when I had gone to a famous burger restaurant. Someone may be arching their brow in curiosity about which chain I am talking about but I am going to refrain. I like the food and this is not my experience at all of their restaurants. This day was busy and the parking lot was full and the line of cars for the drive though was lengthy. I chose to go inside rather than sit idling for too long. I was able to order in just a few minutes but as I stood waiting I watched the activity behind the counter and the customers waiting with me. Cashiers were chatting with customers who had already placed orders while the people trying to bag orders and get the food were harried and looked anxious. The manager was yelling at cooks and employees asking where orders were and trying to give directions but she seemed to be barely in control, bagging orders herself and barking at staff. On top of this some customers who, like me, were waiting for their food were frazzled. Some customers who ordered after us received their food before us. When I did get to the car with my food I checked the bag before driving off and found I had been shorted a burger. This was a very unpleasant customer service experience. It was clear to me that no planning went into staffing for the day and perhaps retail traffic counting COULD have been a useful tool for this business. I also saw that management as being a part of the problem not managing but rather reacting to situations and not in control.

     Now this was the poor example of customer service and I don’t like to dwell on negatives. I would prefer to help a business correct a problem and improve the customer service. As customer service improves sales grow. Bill Bregar, the founder of Loss Prevention Systems, Inc. would agree with me on this point. His background is in investigations and retail Loss Prevention but he knows the value of a great customer service culture. Bill recognizes how it serves to improve sales and will also reduce store theft and that is the reason he supports the use of customer counting systems to track foot traffic. Using that information retailers can plan and schedule much more effectively for future store activity. Sensormatic offers a retail traffic counting sensor that can be added to many existing Sensormatic electronic article surveillance towers. Those retailers that already use Sensormatic security systems will have the added benefit of tracking alarm activity which can aid in theft prevention plans and evaluating alarm response.

     I love a good cliff hanger and so I am going to leave one of my own here. If you would like to read about the great customer service experience I had and what was so different about it from the first restaurant you will need to look for Part 2 to this series. This will be particularly important if you want to see how customer counting systems and customer service can be used in your business and grow your sales.
Get more information on retail traffic counting, contact us or call 1.770.426.0547 now.

Writing about the importance of retail traffic counting to improve sales and also writing about how it can help reduce shortage seem to be incongruent at first glance. How does keeping track of the number of people entering your store have anything to do with efforts to prevent shoplifting or any other criminal activity, i.e. purse snatching, property theft, sexual misconduct and so on? The questions came to my mind as I was preparing to write an article on recent customer service experiences I encountered in recent visits to two different fast food chains. One visit was exceptional and one was the polar opposite. Then I had to consider that I was not only going to explain the tie in between customer counting systems, customer service and  the impact on theft deterrence I was also going to toss in the fast food business to retail store owners and operators. I started to question my own sanity. As I considered the mess I was trying to create it dawned on me, it all DOES relate and it makes the fact that I am comparing restaurants to stores makes no difference. Both are service industries and who is being served? Customers are being served, that is who.
     

The two experiences that led me to this topic started when I had gone to a famous burger restaurant. Someone may be arching their brow in curiosity about which chain I am talking about but I am going to refrain. I like the food and this is not my experience at all of their restaurants. This day was busy and the parking lot was full and the line of cars for the drive though was lengthy. I chose to go inside rather than sit idling for too long. I was able to order in just a few minutes but as I stood waiting I watched the activity behind the counter and the customers waiting with me. Cashiers were chatting with customers who had already placed orders while the people trying to bag orders and get the food were harried and looked anxious. The manager was yelling at cooks and employees asking where orders were and trying to give directions but she seemed to be barely in control, bagging orders herself and barking at staff. On top of this some customers who, like me, were waiting for their food were frazzled. Some customers who ordered after us received their food before us. When I did get to the car with my food I checked the bag before driving off and found I had been shorted a burger. This was a very unpleasant customer service experience. It was clear to me that no planning went into staffing for the day and perhaps retail traffic counting COULD have been a useful tool for this business. I also saw that management as being a part of the problem not managing but rather reacting to situations and not in control.
     

Now this was the poor example of customer service and I don’t like to dwell on negatives. I would prefer to help a business correct a problem and improve the customer service. As customer service improves sales grow. Bill Bregar, the founder of Loss Prevention Systems, Inc. would agree with me on this point. His background is in investigations and retail Loss Prevention but he knows the value of a great customer service culture. Bill recognizes how it serves to improve sales and will also reduce store theft and that is the reason he supports the use of customer counting systems to track foot traffic. Using that information retailers can plan and schedule much more effectively for future store activity. Sensormatic offers a retail traffic counting sensor that can be added to many existing Sensormatic electronic article surveillance towers. Those retailers that already use Sensormatic security systems will have the added benefit of tracking alarm activity which can aid in theft prevention plans and evaluating alarm response.
     

I love a good cliff hanger and so I am going to leave one of my own here. If you would like to read about the great customer service experience I had and what was so different about it from the first restaurant you will need to look for Part 2 to this series. This will be particularly important if you want to see how customer counting systems and customer service can be used in your business and grow your sales.

 

Get more information on retail traffic counting, contact us or call 1.770.426.0547 now.

 

Sensormatic Customer Counting Systems

Sensormatic Customer Counting Systems

Have you ever wanted effective customer counting systems in your retail? How about incorporating retail traffic counting into a Sensormatic security system? We can do it. In fact, given the low cost it is simply not smart to leave it out of a Sensormatic system. 
But, what will it do for you? We have a long time customer with eight stores that incorporated retail traffic counting into the systems we installed. Besides the obvious like counting traffic by time of day, day of the week, etc.,   a number of other surprise benefits arose. Our customer told me that in the first year the people counting portion of the system saved them in excess of $100K! 
They found that there were stores that were opening too early/late and some that were closing to early/late. They combined our people counting systems data with their sales data and these revelations jumped out at them. They made adjustments to the hours in individual stores and their sales climbed significantly. 
They also found that they were better able to adjust staffing needs to accommodate customer traffic. It makes sense. Why have staff on the floor when the customer traffic is low? On the other hand if you know there is a spike every Wednesday between 2:00 PM and 3:45 PM, you would want to make sure you have enough folks on the floor to accommodate.
But you may be saying to yourself now “I have my sales data to tell me that”. Sales data is only a piece of the puzzle. Sales data tells you how many customers made a purchase. It does not tell you how many lost opportunities there were because customers could not get assistance, make a decision or find something. On top of that, we know that properly trained staff will have add-on sales. “I think this scarf would look lovely with the blouse you picked out”. So we have more opportunities to increase the sales with the customers we have already attracted to the store. That is the benefit of having the right people on the sales floor at the right time.
All of this leads us to the big elephant in the room, payroll! We know that our largest expense tends to be labor. A retail traffic counting system will help you to reduce or use your payroll dollars much more efficiently as I have demonstrated above.
Sensormatic systems have retail traffic counting built in on many models. You will receive automated reports and can access the system dashboard at any time. Most Sensormatic systems have a built in network card to attach to your high speed router. The software monitoring is called SMaaS which stands for Shrink Management as a Service. This cloud based loss prevention service is designed to help enhance your stores productivity, increase reliability and boost system performance. 
Additional features of SMaaS include the ability for you to have the systems power themselves up/down to a lower rate of energy consumption. Over a year’s period of time that will add up. You can also access real time data involving Sensormatic systems alarms, maintenance issues and much more. Here is the full list of features:
Will help ensure reliability and optimal Sensormatic system performance with 24/7/365 remote monitoring and management of connected EAS equipment health statuses. This monitoring is provided by Sensormatic. 
Correct equipment issues in a proactive way with notification of service required to rectify problems
Gather insights to help make effective data-driven decisions that will impact your shrink and bottom line results
You are emailed notifications when your systems activity exceed a predetermined threshold so you know when an exception has occurred
Minimize your Sensormatic systems downtime to help you spend less time managing
Highly scalable and customizable cloud infrastructure and EAS event reporting
Contact Loss Prevention Systems today or call 1-770-426-0547 to learn more about Sensormatic Security Systems, retail traffic counting, people counting systems and customer counting systems.


Have you ever wanted effective customer counting systems in your retail? How about incorporating retail traffic counting into a Sensormatic security system? We can do it. In fact, given the low cost it is simply not smart to leave it out of a Sensormatic system. 

 

But, what will it do for you? We have a long time customer with eight stores that incorporated retail traffic counting into the systems we installed. Besides the obvious like counting traffic by time of day, day of the week, etc., a number of other surprise benefits arose. Our customer told me that in the first year the people counting portion of the system saved them in excess of $100K! 

 

They found that there were stores that were opening too early/late and some that were closing to early/late. They combined our people counting systems data with their sales data and these revelations jumped out at them. They made adjustments to the hours in individual stores and their sales climbed significantly. 

 

They also found that they were better able to adjust staffing needs to accommodate customer traffic. It makes sense. Why have staff on the floor when the customer traffic is low? On the other hand if you know there is a spike every Wednesday between 2:00 PM and 3:45 PM, you would want to make sure you have enough folks on the floor to accommodate.

 

But you may be saying to yourself now “I have my sales data to tell me that”. Sales data is only a piece of the puzzle. Sales data tells you how many customers made a purchase. It does not tell you how many lost opportunities there were because customers could not get assistance, make a decision or find something. On top of that, we know that properly trained staff will have add-on sales. “I think this scarf would look lovely with the blouse you picked out”. So we have more opportunities to increase the sales with the customers we have already attracted to the store. That is the benefit of having the right people on the sales floor at the right time.

 

All of this leads us to the big elephant in the room, payroll! We know that our largest expense tends to be labor. A retail traffic counting system will help you to reduce or use your payroll dollars much more efficiently as I have demonstrated above.

 

Sensormatic systems have retail traffic counting built in on many models. You will receive automated reports and can access the system dashboard at any time. Most Sensormatic systems have a built in network card to attach to your high speed router. The software monitoring is called SMaaS which stands for Shrink Management as a Service. This cloud based loss prevention service is designed to help enhance your stores productivity, increase reliability and boost system performance. 

 

Additional features of SMaaS include the ability for you to have the systems power themselves up/down to a lower rate of energy consumption. Over a year’s period of time that will add up. You can also access real time data involving Sensormatic systems alarms, maintenance issues and much more. Here is the full list of features:

Will help ensure reliability and optimal Sensormatic system performance with 24/7/365 remote monitoring and management of connected EAS equipment health statuses. This monitoring is provided by Sensormatic. 

Correct equipment issues in a proactive way with notification of service required to rectify problems

Gather insights to help make effective data-driven decisions that will impact your shrink and bottom line results

You are emailed notifications when your systems activity exceed a predetermined threshold so you know when an exception has occurred

Minimize your Sensormatic systems downtime to help you spend less time managing

Highly scalable and customizable cloud infrastructure and EAS event reporting

 

Contact Loss Prevention Systems today or call 1-770-426-0547 to learn more about Sensormatic Security Systems, retail traffic counting, people counting systems and customer counting systems.