I’ve been in the retail business all of my life and to be honest, I hate shopping. I loathe the idea of going to a big box store, or trudging over to a packed shopping mall. I hate driving there, I hate finding parking and I can’t stand walking aimlessly for hours on end trying to find what I need. I’m really glad I have a computer. I, like millions of other people, prefer online shopping. It’s faster, more convenient and I can do it all from the comfort of my own home. With, or without pants on. Online stores can pose their own set of challenges though, and not just for the customer. Online retailers are just as susceptible to theft and fraud as their brick and mortar counterparts. Counterfeiting and price swapping are huge areas of loss for business. I ran across a nifty product, Alpha’s Shark Tags, which can be used to combat these types of losses.
Consider this scenario for a moment. You own an E-Commerce site that specializes in high end purses, which retail for several hundreds of dollars. Due to these high retail costs, there is undoubtedly a counterfeiter making some very remarkable replicas of that same purse for mere pennies on the dollar. I, the online shoplifter, go to your website, and order that $600 purse. Once it arrives, I swap it with the counterfeit and send the fake back and request a refund. Chances are the employee processing the returns won’t spot the fake and the “customer” has just stolen a $600 item. Even worse is that the purse may inadvertently go back into stock and get sold to another customer. Could you imagine what that would do to your reputation? What if I told you that something as simple as a little red shark tag could prevent that from being a possibility?
Alpha Shark Tags are a great tool to use in order to prevent return fraud. They can be placed on just about any article of clothing, or accessory and are a great way to stem theft. Looking at the purse example above, one of these tags could be placed on the purse. They are easily removed by your customers at home with a pair of kitchen scissors and there’s no threat of damage to the product. With a return policy that stipulates merchandise can’t be taken back if the tag is tampered with or removed, you’ve created a barrier to theft that’s pretty hard to beat. If the retailer above would have deployed the tags, it would have prevented the counterfeit loss and the potential damage to other customers. It’s a fantastic, inexpensive tool that every online retailer should use.
For more information, contact us: Alpha Shark Tags, or call 1.770.426.0547