Do you ever watch your morning traffic report before you go to work? Sometimes the information we get from those reports can be useful, we learn where an accident has taken place and we can find an alternate route if necessary. We may find out road construction is tying up traffic causing delays. We even get a heads up that school buses are out so expect slow- downs stops and buses pick up children. Retail traffic counting companies can provide store owners with valuable information that can be useful for improving sales and customer service issues using reporting information from a customer counting device or door counting sensor. Much like the traffic reporter it can give the information that can help ensure you take a better, more efficient route to your destination which is running a successful and profitable business.
A door counting sensor placed at the entrance(s) of a store can provide data on how many people have entered the business during the day. Reporting can provide hourly breakdowns so an owner or manager can see when the peak periods of that day were. If a store has an electronic article surveillance system the door counting sensor can be tied into it. For stores that have taken steps to prevent theft with an electronic article surveillance system, a customer counting device can report how many alarm activations took place during the day and what times those alarms happened. In a sense, retail traffic counting companies provide valuable information that can help shop owners prepare for future traffic patterns, whether it is how many people will visit the store and may need sales advice or assistance or how many people will wait in checkout lines wanting to buy merchandise. If properly prepared, a manager may have extra sales floor help or extra cashiers that may keep customers from walking out empty handed.
Think about retail counting companies like your local traffic report in this sense, if you know in advance what to expect you can better prepare for it. If the reports you receive demonstrate you have increases in customer traffic on Friday afternoons you can evaluate your staffing model and adjust it so you have more employees working during that peak time. Conversely, if Monday mornings are particularly slow, reduce the number of employees at that time of the day. Adjust payroll to fit the traffic patterns of the store. Do you ever look at snarled and backed up lines at the registers and wonder what happened? Do you ever think to yourself, “I wish I had an extra cashier right now!”? This is one of the advantages a door counting sensor can provide. You can look at past trends and make schedules that ensure you have the right people to meet customer demand.
A customer counting device does also provide reporting data on the number of electronic article surveillance alarms a store is receiving. If the store has faulty equipment a repair ticket can quickly be submitted for a repair. If excess alarms are taking place a store owner will have a more accurate picture of it than what employees are reporting. It means quicker service calls can be placed or there may be a requirement for trying to stop a shoplifting ring or individual hitting the store on a certain day. It could also help owners identify training needs for associates on how to respond to an alarm.
By using retail traffic counting companies you can prevent those ugly lines backing up at the checkout lanes. Unfortunately for you, the only detour your customers tend to make as opposed to the driver on the road is a one-way trek out your doors without a purchase. Abandoned shopping carts of merchandise that translate to lost sales can be avoided. Customers waiting for sales floor help that never arrives can be a thing of the past. No one enjoys a traffic jam and they don’t enjoy waiting to make purchases. See how much you can improve your sales and customer service performance by finding out what retail traffic counting companies can do for you.
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