You’ve more than likely heard of the Great White Shark, but have you heard of the Great Red Shark? This shark is different, because the only people that should be scared of it are people trying to pull off deceptive returns. It also doesn’t bite people, it only bites big chunks out of your losses, and puts the profit back into your pocket. Okay, in all seriousness, I’m not referring to the predator that you would find in the ocean. I’m talking about Alpha Shark Tags. These tags are a different kind of clothing security device that can be used on several types of clothing and accessories, but its focus is on preventing dishonest return practices.
Some of the merchandise the tags are typically applied to include dresses, shirts, pants, coats, swimwear, lingerie, formal wear, and even furs. Another option is to use a special lanyard along with the tags that is designed for merchandise protection applications. This will allow you to use the tags on items like purses or wallets. You can attach the lanyard with the tag onto a loop or buckle on the purse, just not on the strap if it can be easily removed. This way, the teeth from the device won’t damage material like leather or other materials that could be damaged by the teeth when the tag is attached. The purpose of the Alpha Shark Tag is to eliminate wardrobing, which occurs when someone buys an item, wears or uses it, and then returns it to the store. The customer is still free to try on the clothing, but they wouldn’t want to wear it out of the house without removing the highly visible red tag that is attached to the item.
Purses or handbags are no different than other items that the Alpha Shark Tags can be placed on, because the idea is the same. You don’t want people to feel comfortable wearing the item out in public. They will be much less likely to wear merchandise out if there is a noticeable red tag attached to it attracting unwanted attention, but it still allows them to take it home and try it out. All they have to do if they decide to keep the item is cut off the tag with a pair of scissors. If for some reason they want to return the item, they can do that too, as long as the tag has not been tampered with or removed from the item.
You could update your return policy to reflect these rules, and let your customers know that they will receive a full refund if the wardrobing tags are still attached to the merchandise upon return. If the tags aren’t intact when the merchandise is returned, you can decide if you want to grant them a percentage of the purchase price, or just deny the return all together. Even if you did decide to grant partial credit for the return, the likelihood of wardrobing occurring in your store would decrease dramatically, because they would probably choose a different retailer that was not using the same strategy. Whichever choice you make, you will be making an impact on your bottom line, and making people think twice before attempting a bogus return in your store.
For more information contact us at Alpha Shark Tags or call 1.770.426.0547