Valentine’s Day wasn’t that long ago, and I’ve been thinking about the gift that I bought my fiancé. She’d been going on and on about this particular high end purse that she “just had to have”. I’m not sure why… she has a closet full of purses. Anything to keep her happy, right? Well I have a peer who is an LP manager at a large retailer and they happened to stock that same purse. I gave him a call to see if he was working a few days before V-Day, before I dropped into his store. We met up and caught up for a while before I asked him to show me where the purse display was. To my surprise, they were secured with a simple Checkpoint Tag.
I was intrigued. I would have thought that this retailer would put a bit more security around a $600 purse, so I asked my friend if they had a problem with theft. When we first got the purses in a few years back, the store had tried every tag, label and chain imaginable to secure the product. Whatever they did, the shoplifters seemed to defeat it, even cable locks. Someone in the corporate office suggested using the Checkpoint System that was already in the store to try and combat the losses. A few different types of Checkpoint Tags were tested, but the ink tags stood out as the most effective.
As with any high end apparel or accessory, you want to showcase the product in the most open way possible, but still balance the need for a physical security measure. The Checkpoint Tag accomplished both of those tasks. They were able to prominently display the bag, since it’s such a high profit item, all while keeping their security all but invisible. They placed the tag “inside out”, with the ink portion on the inside of the purse. When the shoplifter attempted to defeat the Checkpoint System, they found that it was secured with an ink tag, and would discard the product for fear of damaging it.
The store no longer found it necessary to secure the purses with bulky cables that detracted from the display, nor did they have to worry about a thief stealing all of the store’s stock. With just a minimal investment in tags in addition to the Checkpoint System that was already installed, the store was able to balance customer service and loss prevention in a way that kept both the store managers, the LP and customers very happy.
For more information, contact us at Antishoplifting.net, or call 1.770.426.0547