Convenience stores and independent liquor stores have been looking at how to curb shoplifting of their liquor and wine products for ever as they are a choice target of young shoplifters as well as the organized retail criminal. Let’s examine some of the potential things that we can do and consider how we can use innovative products to help us. One of these innovative products, bottle locks, has proven to send the would-be thief out the door and down the street WITHOUT YOUR PRODUCT.
Other alternatives for us are varied but are also varied in their potential success. The number one deterrent, as in any shoplifting, is a trained and attentive staff. If you have staff that is demonstrating strong customer service by approaching all customers and watching them as they shop in the interest of providing them better customer service, you are also making shoplifters feel very uncomfortable and likely to skip your store.
An alternative to innovation of course is keeping your liquors behind the counter so anyone wishing to purchase your liquors and wines has to ask for them. This was the tactic used by many state run licensed liquor stations in the past. The liquor would have to be ordered and the clerk would have to go to the back room to retrieve it. A variation of this is having locked display cases and coolers that have to be opened by the clerk.
A third alternative it to use the innovative technology I mentioned previously: the bottle lock by Alpha Security. The bottle lock is a very inexpensive approach to liquor bottle security. It utilizes a bottle lock that fits over the cap and requires a special key to unlock. The bottle lock keeps the appearance of the bottle virtually the same while offer the security only Alpha Security can provide. The clear cap allows bottle labels to be read without difficulty and the clamshell design aids in quick application and removal. The internal hinges of the cap make it resistant to attempts by the shoplifter to defeat it and it can only be opened with the special magnetic key that is similar to other Alpha security products that have been protecting products for years.
Bottle locks that improve your liquor bottle security will deter the opportunistic shoplifter and underage adventurer as well as the organized retail criminal who is trying to get your merchandise for resale. If you combine a trained and attentive staff with liquor bottle security you will make it very difficult for anyone to shoplift from your store and even less likely that they would even want to try to do so. Deterrence, rather than apprehension is your best solution to shoplifting. If you can keep the shoplifter from victimizing you, you keep your costs down immensely. An alarms on the bottle locks will also give you the opportunity to stop pilferage occurring right in your store if that is a concern however.
If you ask your fellow retailers what they intend to do about the rising incidence of shoplifting, which has now taken over the number one spot ahead of internal theft as the number one cause of losses in retail store, they will likely tell you that they need to find a way to protect their merchandise while still keeping it available to the consumer to compare and select. You now have the solution at your fingertips so tell them about Alpha Security and their bottle locks and help all of us keep the losses down so the prices also stay down.
For more information on bottle locks contact us: 1.770.426.0547 or www.bottlelock.net.