When it comes to preventing loss to your business the two main categories that require the most attention are shrink reduction and safety. The importance of shrink reduction needs no further explanation, but safety can affect your profitability in many ways. First of all, you can incur hefty costs from insurance when an accident occurs in your store. More importantly, the reputation of an unsafe store can be very damaging for both hiring new talent and for providing a great experience for customers. If your store sells alcoholic drinks like liquor, wine, and other spirits, those drinks are at risk. A bottle sitting unprotected on a shelf will eventually lead to an attempted theft. Without Bottle Locks, the lengths some may go to take that bottle might put your customers and employees in harm’s way.
I have been working in loss prevention for several years. Recently, I have seen a string of thefts being committed at a local grocery store. At first, two young males came into the liquor department, selected about six bottles of unprotected liquor, concealed them in a backpack, and made their way to the front of the store. When store management approached them, one of the boys pulled out a knife and held it in the direction of the employee. Afraid for his life, the employee backed off. The two offenders continued to come back, week after week, then day after day, each time knowing that they had easy access to unprotected bottles, and that if anyone attempted to confront them, they could use the threat of deadly force to get away.
The reason I told this story is to highlight the importance of theft deterrence. Certainly there are some individuals who will stop at nearly nothing to get what they want, but protecting your merchandise is likely to send most criminals to try to steal somewhere else. Had this merchandise been protected properly, the criminals might have been swayed. Not only would this keep the merchandise from being stolen, but it would also have kept the customers and employees out of that dangerous situation. Luckily, after about six weeks of terror, undercover detectives were able to track down the suspect and arrest him. He was carrying a loaded gun when he was taken into custody.
There seems to be an inherent increased risk when it comes to selling liquor. People with alcohol dependencies may be more brazen in their theft attempts, and may even be intoxicated already! The best way to mitigate a good portion of this risk is to use bottle locks. Alpha security produces a variety of bottle lock products like the EASy bottle that will keep the bottles in your store, and the violent criminals out. This type of liquor bottle security allows customers to still handle the bottle and read labels easily so your sales won’t be affected. They are also easily removed at the point of sale, allowing for a quick and enjoyable experience for the customer. The best part is that your bottles will stay on the shelf and your customers and employees will be that much safer.
Liquor bottle security is important to protect your merchandise and your hard-earned profits. Even more importantly, making sure that your liquor is secure will deter criminals from trying to steal the bottles and from threatening the safety of your store’s most important assets: people!
For more information contact us: Bottle Locks or call 1.770.426.0547