How much is your license worth? I’m not talking about a driver’s license; I mean your alcohol license. Would the investment in Bottle Locks be worth the time and effort you spent getting your business licensed to sell beer and wine? In my state, the store manager of the business has to have the license in their name, because they are responsible for the daily operations, paperwork and invoice retention, and training of the employees. I had to get fingerprinted, submit an additional background check, and endure several hours of training in order to receive the licenses and permits necessary to sell bottled beer and wine. In some states, if a minor is able to obtain alcohol, via buying it illegally or even stealing it from the store, that business can lose it’s license! Now, to be completely honest, I manage a small retail pharmacy. We only sell those products to drive traffic into our store, and to be able to advertise we have something our competition does not. So that said, bottle security has not really been my biggest concern. However, a situation that arose recently has forced me to think otherwise.
When parents come into my store with children, they don’t always keep them right at their side. Although we don’t have any type of toy section, some parents let them wonder through the aisles unsupervised. Most times the kids are just walking around, texting or playing games, on their phones. Other times, they are trashing the place, running around and screaming, like little monsters. Then there are the sneaky ones that are trying new things and want to see how far they can push their limits. This latter one was the kind of kid I dealt with yesterday. To begin with, about a month ago we found a near empty bottle of cheap wine hidden behind some other products. (We don’t have Bottle Locks on every single item over in the wine section, only the more premium high retail brands.) When we reviewed video footage, we were shocked to see it was a young girl, so not at all what we expected. She had a water bottle with her, and she poured that wine into it, while the woman she was with was buying her prescription. Honestly though, we chalked it up to a one time thing and just moved on. We figured it was just a kid making a bad choice and it wouldn’t happen again. We were wrong. One: about the girl, and two: about not attaching Bottle Locks to every single bottle.
This past weekend we were working on the sales floor and found another empty bottle of the same stuff we had found the month prior. Something told my assistant that same girl had been the culprit, and the video proved him to be correct. She came in with the same woman, and did the exact same thing as last time. This time I knew something had to be done. I am a parent of a fifteen year old, and I would want to know if this was happening with her. I did some detective work, and was able to determine who she was with by reviewing prescription records. I called the woman who informed me this was her neighbor’s child, and she was only with her because her mother was at work. So this girl was coming to the store, stealing this wine, and going home afterward to drink it while she was alone in the house. This was going from bad to worse. I got the mother’s phone number and called her, knowing she was again at work. Our bottle security issues paled in comparison to the problems this mother could face in the future if she was not informed of what this child was up to. The mother called me back and we talked for some time. She confided in me some other problems she was having with this girl, who in fact turned twelve years old this past weekend. TWELVE! I don’t wish that mother’s problems on anyone, and I hope they can get that child the help and attention she needs now so her issues don’t escalate.
Bottle security is a real issue and it should always be taken seriously. Your business and employees should do everything possible to ensure you never contribute to a minor being hurt or killed by getting access to alcohol from your shelves. Bottle Locks can help keep that from happening. They have different alarm capabilities, and they keep the lids secured shut. We have already made changes to our product protection plan. Every bottle on the shelf has a Bottle Lock around it’s neck. They are virtually indestructible, and I know they keep the bottles secured until they are sold. To an adult.
For more information about Bottle Locks, contact us: 1.770.426.0547 or Bottlelock.net