There is a television commercial out that I get a kick out of when I see it. It has a worker standing in front of his boss and he is being told he is going to get a pay raise. The employee thanks the boss and then tells him he doesn’t want it. In the next scene a father brings a birthday gift to his daughter who is sitting at a table and he tells her she received another present and she turns it down. The point of the commercial is that people don’t turn down free offers, especially when they will benefit from them. I don’t know about you but I take a chance at the offer of free things frequently like a sweepstakes to win my house mortgage to be paid for a year…I just entered that one today. My wife spends time entering a publisher’s sweepstakes looking for $5,000 a week for life. I even took the time to take a car key in to a dealership to try to win a new car. After I irritated the saleslady who spent half an hour trying to convince me to apply for a loan for a car I told her I had no intention of applying for I was allowed to try my key and lost. Nonetheless I took a chance on the possibility, as slim as the chance was that I might get a free car. Would it make sense to turn down an offer to use a Free Loss Prevention Calculator to find the answer to the question, “Can Loss Prevention be free?”
I have your attention now don’t I? Can Loss Prevention be free? The answer is yes, it can be free. As a store reduces its’ losses due to theft, and even some operational issues, stock shortage or merchandise shortage goes down. That reduction in losses comes from the installation of a Checkpoint Electronic Article Surveillance (EAS) system. The savings from reduced shortage pays for the system and then adds profit to the store once it is paid for. So the next question is going to be what will it cost me to find out how I can get this free system? There is absolutely no expense and better yet, no registration that will generate unwanted phone calls or emails. To use the Free Loss Prevention Calculator you go the website, enter your store(s) annual sales information and how much you would be willing to spend on a Checkpoint EAS system and the Loss Prevention Calculator tabulates the information. The Loss Prevention Calculator assumes a 1.2% shortage rate for all stores (this is about average for retailers across the nation) and estimates that a Checkpoint EAS system would reduce a store’s shortage to .65%. The result shows approximately how many months it will take for the system to pay for itself, affirming the answer to the question, “Can Loss Prevention be free?” There is an option for printing out the information for future consideration if an owner/manager wants to think about it. No registration, no fees, no follow-up phone call or emails, just a free loss prevention calculator for all to use.
For a small business owner on a tight budget that can pose some interesting possibilities. Right now you may be running a store or a couple of stores that are getting by, but could be much more profitable if an EAS system were installed. If you could prevent product from being stolen, you would not have to sell as much merchandise to make up for the losses you are experiencing. When I was a Loss Prevention Manager we estimated it required selling 10 units of an item to make up for the profit loss of one stolen unit of that product! Think of it like this, if a $1 pack of gum is stolen, you have to sell 10 packs of that gum to make up for that single theft. That is a lot of selling to turn a profit. Now, instead of a $1 pack of gum, what if the item is a $20 stolen pair of jeans? You are selling at least $200 in jeans to make a profit. That might be a little easier for a big box store to do, but for the small or medium store that becomes a challenge. Now put that $20 pair of jeans back on the shelf and have it available for your paying customers. A much brighter picture isn’t it?
Try out the Loss Prevention Calculator and see how affordable a Checkpoint system can be. Then imagine your store(s) becoming more profitable with less effort.
Need information on the Free Loss Prevention Calculator? Give us a call at 1.770.426.0547 now.