Walking the line between shrinkage control and customer satisfaction is one of the most difficult tasks as a retailer, luckily Checkpoint labels offer the perfect solution to keeping your loss under control, while also not inconveniencing customers and remaining easy to use. In the world of retail loss prevention, reducing shrinkage is far and away the primary focus. I’ve seen it numerous times; loss prevention teams risking liability by not following company policy-and even worse; store management and loss prevention teams disregarding customer satisfaction to deter theft. The fact is, your company lives off of your honest customers and your employees. Thieves must be dealt with while maintaining your return customers and efficiently utilizing your staff.
It is well known that Electronic Article Surveillance (EAS) alarms put a dent in shoplifting for retailers both large and small, however, when operating or managing a smaller retail store without a full-time, trained loss prevention staff, losses can be harder to manage. For example: it’s not hard for a smaller retailer to identify what merchandise they are losing, but it can be difficult to identify how the merchandise is exiting the store unpaid and how to stop it. Coming up with the time, training, hiring and payroll to investigate shrinkage in-depth is simply not doable for all companies. Checkpoint labels can alleviate the stress that comes with the shrink in a number of ways. The labels can easily be applied by store associates or managers to virtually any type of item, and once applied, will bring the loss of those items down dramatically- regardless of how they are leaving the store. It’s never a nice subject to think about for store management teams, but trusted associates do steal. Period. I have caught, interviewed and charged many veteran sales associates with theft and the rationalizations for why they do it are endless. I have heard every excuse ranging from low blood-sugar to simply trying to see if they could get away with it. The fact is, employees you trust are capable of acting in a way that you wouldn’t expect, and labeling your high-loss merchandise will not only prevent and deter the theft, but may also shine light on how your losses are occurring.
Keeping your customers coming back through your doors, past your EAS alarm, is just as valuable as locating and terminating your sources of merchandise loss. Labeling merchandise keeps you ahead of the curve in this regard. Non-disruptive, inconspicuous labels do not cover important data on merchandise and are easily deactivated at the point of sale, which is very important, because when trying to keep your honest customers returning to your store, it is best not to humiliate them. Genuine Checkpoint labels will not reactivate after your customer has left the store, or worse, left the register and is headed for the door. Many of us have been in situations where the EAS alarm will go off as we exit a store, and it is often due to the oversight of an employee that did not remove a tag from an article. These situations are bound to happen and are typically very forgivable, but if an honest customer is consistently setting off the EAS alarm, they may not be a customer for much longer. This is a reason to steer-clear of cheap off-brand labels, they are huge culprits of reactivation, even moments after being de-activated.
You don’t have to sacrifice time, money, customers and profits to keep your merchandise in your store.
For more information Checkpoint labels, contact us or call 1.770.426.0547