It’s very easy to become complacent in regards to physical security measures on our clothing lines. It’s not as simple as running Checkpoint Tags through a shirt and moving on with your day. Knowing what to use on which product, as well as some common-sense items can really get you more bang for your buck, so to speak, on your investment in EAS devices. Here are some good tips for you and your team to follow.
Place Checkpoint Tags in the seam of the clothing to avoid damaging the garment
This should be a no-brainer, but I see store associates do this constantly! The idea is to protect the merchandise from a thief in order to sell it! If you damage it, you still end up with a loss. Make sure when using a hard style tag, to always slide the tag through the seam of the item. This ensures that no damage is done to the fabric. This is even more important when securing dry-fit material, and other higher dollar garments.
Always place a hard tag in prominent and visible location of clothing
Again, this goes back to discouraging a theft before it happens. A good percentage of thieves will be discouraged by the slightest hint of Clothing Security, so make sure that the hard tag is clearly visible. Remember to also stay consistent in placement. For example, try tagging all of your shirts on the bottom left side seam. This not only gives you a consistent look across your store, but it also helps you and your team identify articles that are without tagging.
Use soft tags in the back pocket of jeans in addition to a hard tag in a visible location
Denim jeans for me are one of my highest shrinking categories each year. There always exists a market to resell these very easily, which in turn guarantees that they will always be a target for shoplifters. I’ve found great success in deterring theft here with a two-step approach. I use Checkpoint Tags on the rear seam, at the waist line. In addition to that, I place a soft tag in one of the back pockets. This way, if they are able to cut the hard-tag off, I still have the protection of the hidden soft tag.
Don’t expose your detachers
File this one under “duh!” Something so simple, yet very often overlooked is the placement of the magnetic detachers that we use to remove our EAS devices. While the vast majority of stores keep these behind the cash register, I’ve run across a few stores that have opted to place them in some… strange locations around the store. Easily accessible areas such as fitting rooms are not the place for these tools. Your detachers are a part of your Clothing Security plan and should not be ignored!
One size does not fit all
You should not take a one size fits all approach to Clothing Security. You may have tons of success using a certain style and size hard-tag on one particular shirt, but the same tag may be in-effective on a different shirt, or pants. Try different Checkpoint Tags and experiment with placement in order to be most effective. Like any good plan, you’ll need to continually evolve and adapt over time to get the biggest return on your investment.
Need information on Clothing Security? Give us a call at 1.770.426.0547 now.