Customer Counting Systems Can Help Convert Foot Traffic Into Improved Sales And Reduced Shrink Part 1

 

Customer Counting Systems-5                                                                                                      WC Blog 266
Retail Counting System-4
Door Counting System-5
Customer Counting Systems Can Help Convert Foot Traffic Into Improved Sales And Reduced Shrink Part 1
     Door counts and customer counting systems sound so mundane.  How do you get excited about the number of people who enter and leave your store? It only makes sense that your total sales receipts for the day tell you what happened in your business?  If this is your perception of what a retail counting system can do, you are missing the bigger picture (and you may be missing sales as well).  Of those people that entered your store and left, how many actually made purchases before exiting?  How many electronic article surveillance alarms activate at the antennas during the day?  This is not mundane information, this is data that can be used to improve your sales and drive up profitability.  It can also help determine if there is a need for refresher training on EAS alarm response.  Are employees reacting to EAS alarms properly and do alarm activations match the alarm response log?  The VisiPlus customer counting system can provide you with useable activity report information that can assist you in a multitude of ways.  
     It is important to know what a retail counting system does before we can understand how it can impact our store operations and profit line.  A basic customer counting system counts the number of people passing through a door counting sensor installed at an entrance and exit and provides the number of people counted.  Along with sales data which includes the number of transactions through the course of a day, you can get your average sale/customer.  I know that the store I currently work for measures the number of customers and the number of transactions in a day and it provides the number of potential missed sales resulting from the difference in customer counts versus the number of transactions that took place in a day.  The VisiPlus customer counting can do all this and more.  In addition to the door counting system, this retail counting system also has overhead sensors that can be used to monitor customer movement near specific points such as high profile displays.
     Consider the opportunities that a door counting system with VisiPlus overhead sensors could provide you with.  How many times do you set up a display of new merchandise and not look at what impact it has on your sales.  You dress up a mannequin in a new suit, shirt, tie and shoes and leave it standing for a month.  Is it making a difference in your sales?  Is it generating traffic?  If it isn’t boosting sales it may need to be changed out for something else but with no measurements in place you won’t know.  Having a display up for the sake of a having a display is lost revenue.  The same goes for an endcap display.  The retail counting system can provide the information you need to get the biggest bang for the buck, so to speak.  One final thought on this, what if an overhead counter could identify locations that are NOT drawing customers?  You would have an opportunity to create a display that could be impactful and pull in those customers, especially if your customer counting system report indicates a high volume of traffic entering the store but not moving to that location.  
     It is also important to think about the data a door counting system can give in relation to transactions versus traffic flow.  If your business is drawing in a lot of customers but your transactions per customer are low, you can evaluate the possibility you are not optimizing your staffing.  Are people leaving without making a purchase because there are not enough employees to provide customer service assistance on the salesfloor?  Are customers annoyed at long lines at the registers and abandoning merchandise out of frustration for having to wait in line?  Visiplus can help you identify when and where you need to improve store staffing and even when you can reduce some of your staff for the slower periods of the day.
     A door counting system is more than just a tool to tell you how many people walked in and out of your store.  A VisiPlus system can give you the information edge you need over your competitors to improve efficiency, customer service and profits.
Need information on customer counting systems?  Give us a call at 1.770.426.0547 now

Door counts and customer counting systems sound so mundane. How do you get excited about the number of people who enter and leave your store? It only makes sense that your total sales receipts for the day tell you what happened in your business? If this is your perception of what a retail counting system can do, you are missing the bigger picture (and you may be missing sales as well). Of those people that entered your store and left, how many actually made purchases before exiting? How many electronic article surveillance alarms activate at the antennas during the day? This is not mundane information, this is data that can be used to improve your sales and drive up profitability. It can also help determine if there is a need for refresher training on EAS alarm response. Are employees reacting to EAS alarms properly and do alarm activations match the alarm response log? The VisiPlus customer counting system can provide you with useable activity report information that can assist you in a multitude of ways.  

It is important to know what a retail counting system does before we can understand how it can impact our store operations and profit line. A basic customer counting system counts the number of people passing through a door counting sensor installed at an entrance and exit and provides the number of people counted. Along with sales data which includes the number of transactions through the course of a day, you can get your average sale/customer. I know that the store I currently work for measures the number of customers and the number of transactions in a day and it provides the number of potential missed sales resulting from the difference in customer counts versus the number of transactions that took place in a day. The VisiPlus customer counting can do all this and more. In addition to the door counting system, this retail counting system also has overhead sensors that can be used to monitor customer movement near specific points such as high profile displays.

Consider the opportunities that a door counting system with VisiPlus overhead sensors could provide you with. How many times do you set up a display of new merchandise and not look at what impact it has on your sales. You dress up a mannequin in a new suit, shirt, tie and shoes and leave it standing for a month. Is it making a difference in your sales?  Is it generating traffic? If it isn’t boosting sales it may need to be changed out for something else but with no measurements in place you won’t know. Having a display up for the sake of a having a display is lost revenue. The same goes for an endcap display. The retail counting system can provide the information you need to get the biggest bang for the buck, so to speak. One final thought on this, what if an overhead counter could identify locations that are NOT drawing customers? You would have an opportunity to create a display that could be impactful and pull in those customers, especially if your customer counting system report indicates a high volume of traffic entering the store but not moving to that location.  

It is also important to think about the data a door counting system can give in relation to transactions versus traffic flow. If your business is drawing in a lot of customers but your transactions per customer are low, you can evaluate the possibility you are not optimizing your staffing. Are people leaving without making a purchase because there are not enough employees to provide customer service assistance on the salesfloor? Are customers annoyed at long lines at the registers and abandoning merchandise out of frustration for having to wait in line? Visiplus can help you identify when and where you need to improve store staffing and even when you can reduce some of your staff for the slower periods of the day.

A door counting system is more than just a tool to tell you how many people walked in and out of your store. A VisiPlus system can give you the information edge you need over your competitors to improve efficiency, customer service and profits.

 

Need information on Customer Counting Systems? Give us a call at 1.770.426.0547 now