In Part 1 of this 2 part series I discussed the potential for customer counting systems to help improve in-store marketing efforts by taking advantage of data that can be provided by a VisiPlus people counting system. Overhead sensors can be strategically installed in locations where high profile displays or endcaps may be set up to attract customers and generate sales. If information from these sensors determines that foot traffic is not increasing or garnering the attention intended by managers, the display can be changed out rather than taking up space. New displays can be set up or changed out to get the desired effect. Another advantage that a VisiPlus retail traffic counting system offers is being able to determine electronic article surveillance activity at your entrance/exits. If you can take steps to make your theft prevention efforts more effective, you not only drive down merchandise shrink, you send thieves to other stores.
I’ve spent a lot of time already talking about advantages of a retail counting system, specifically Checkpoint’s VisiPlus customer counting system, but I do need to take a minute to explain what it is. VisiPlus is a retail traffic counting system that is attached to your Checkpoint electronic article surveillance (EAS) antennas and collects information on the number of customers entering and exiting the store, and EAS alarm activity that takes place. You will receive reports that break down patron traffic by time of day. The information can aid a management team in creating better scheduling models to help make a better customer service environment. More employees at the times of heaviest customer traffic translate to improved sales as cashiers are available to checkout patrons with less wait time. There will also be more employees available to assist on the salesfloor. This in turn improves the ability to help customers find what they are looking for and increased salesfloor coverage also serves to deter shoplifters who seek out stores where there is little or no attention paid to customers. The VisiPlus system also has overhead sensors that can be installed in strategic salesfloor areas to assist in tracking foot traffic near promotional displays.
I now want to get back to the topic of a door counting sensor reducing shrink and improving profits. If a store is practicing good electronic article surveillance alarm response at the front doors, they are keeping a log of alarm activations and the causes of those alarms. Having worked as a Loss Prevention Manager for many years, I know that many alarms were not recorded in our log book. I rarely had a true picture of exactly how many alarms were activated during the day and, therefore, could not measure whether our supervisors or cashiers were responding to alarms properly. It also made it difficult to determine if I was experiencing any malfunction issues with our EAS antennas. The VisiPlus door counting sensor records EAS alarm activations in a daily report. Management can use the report information compared to the alarm response book and determine if alarms are being properly addressed. If not, retraining can be conducted for front end employees. They can also look for indications of excessive alarms that could be indicative of system problems. Since the report breaks down activity by time of day, possible theft trends can be determined and action plans created to stem the issues.
A door counting sensor doesn’t have to be limited to the traditional idea of a retail traffic counting system only numbering the people entering and leaving your business. A customer counting system can help you increase sales and decrease theft with accurate data reporting and timeline breakdowns. Count on more from your customer counting system than just people, count on sales growth too!
Need information on a retail traffic counting system? Give us a call at 1.770.426.0547 now.