Help Manage Your Retail Needs By Adding A Customer Counting System Today

AA Blog 34
Customer counting systems:  5
People counting systems:  4
Help Manage Your Retail Needs By Adding A Customer Counting System Today
I don’t know about you, but I am very happy to have made it through the holiday shopping season without any major problems.  This time of year is very hectic for those of us in retail, with all of the increased inventory, scheduling and security issues, associated with the holidays.  There is always a huge build up to the holiday shopping season, which involves a lot of planning and preparation, but I know the post-holiday struggles are not much better.  Now that the holidays are over and we have had a chance to start looking at our current inventory, shrinkage, and profit margins, our job is certainly not over, it’s really just beginning.  I know every year following the holidays I have a hard time trying to determine our strengths and weaknesses and how we can improve upon our processes the following year, to make things more efficient, decrease overhead and increase profits.  Some of the areas I have tried to improve include:  manpower, marketing, security, and sales.  These are not easy to evaluate as there are so many factors involved in their success that it is difficult to evaluate and measure.  One thing I have done to try and improve my ability to measure these particular areas of my business is by adding a customer counting systems in my stores.      
If you are not familiar with customer counting systems, let me tell you how amazing they are, and how they have helped improve my success in the industry.  People counting systems are installed at points of entry/exit and can be either incorporated into your current EAS system or be used as a stand-alone device.  They provide a cost-efficient means to count and track all of the people entering and exiting your store.  The software provides reporting of customer information on an hourly configuration, to allow you to identify shopping trends.  I use this information to determine my peak shopping times so I can evaluate my manpower and security needs.  People counting systems provide me with the ability to look at historical data that can help me plan for major events such as the holidays, or other peak shopping times, throughout the year.  My customer counting systems are integrated into my EAS system, which also allows me to track issues within the system, as well as evaluate shoplifting trends.  This information is invaluable to planning and coordinating resources, which reduces my overhead.  I also use the data to evaluate marketing approaches and determine success and failures to help improve my sales.  I have used the information to add marketing events during times when we have low customer counts, and have noticed a large increase in profits and sales, due to the changes.   People counting systems can also improve inventory deficiencies and help reduce shrinkage.  Having historical data improves my ability to ensure I have the proper inventory and to track my shrinkage, based on customer rates, and increase security during peak shoplifting timeframes.  
Improving your ability to understand your market and your customer shopping trends is an imperative part of managing your resources, inventory and security needs.  My customer counting systems have played a huge role in me managing my overhead and improving my profit margin.  This helps me manage my overtime rates and ensure I have the proper inventory I need to improve my customer satisfaction.  These devices provide a cost-efficient means to evaluate past and future marketing initiatives to improve sales.  If you are struggling to determine shortfalls and inventory issues post-holiday I suggest you get a people counting system, so next year you can be properly prepared for the holiday mayhem.  
Customer Counting Systems are important and we can help you with it.  Call 1.770.426.0547 and let’s talk.
   

I don’t know about you, but I am very happy to have made it through the holiday shopping season without any major problems. This time of year is very hectic for those of us in retail, with all of the increased inventory, scheduling and security issues, associated with the holidays. There is always a huge build up to the holiday shopping season, which involves a lot of planning and preparation, but I know the post-holiday struggles are not much better. Now that the holidays are over and we have had a chance to start looking at our current inventory, shrinkage, and profit margins, our job is certainly not over, it’s really just beginning. I know every year following the holidays I have a hard time trying to determine our strengths and weaknesses and how we can improve upon our processes the following year, to make things more efficient, decrease overhead and increase profits. Some of the areas I have tried to improve include: manpower, marketing, security, and sales. These are not easy to evaluate as there are so many factors involved in their success that it is difficult to evaluate and measure. One thing I have done to try and improve my ability to measure these particular areas of my business is by adding a customer counting systems in my stores.      

 

If you are not familiar with customer counting systems, let me tell you how amazing they are, and how they have helped improve my success in the industry. People counting systems are installed at points of entry/exit and can be either incorporated into your current EAS system or be used as a stand-alone device. They provide a cost-efficient means to count and track all of the people entering and exiting your store. The software provides reporting of customer information on an hourly configuration, to allow you to identify shopping trends. I use this information to determine my peak shopping times so I can evaluate my manpower and security needs. People counting systems provide me with the ability to look at historical data that can help me plan for major events such as the holidays, or other peak shopping times, throughout the year. My customer counting systems are integrated into my EAS system, which also allows me to track issues within the system, as well as evaluate shoplifting trends. This information is invaluable to planning and coordinating resources, which reduces my overhead. I also use the data to evaluate marketing approaches and determine success and failures to help improve my sales. I have used the information to add marketing events during times when we have low customer counts, and have noticed a large increase in profits and sales, due to the changes. People counting systems can also improve inventory deficiencies and help reduce shrinkage. Having historical data improves my ability to ensure I have the proper inventory and to track my shrinkage, based on customer rates, and increase security during peak shoplifting timeframes.  

 

Improving your ability to understand your market and your customer shopping trends is an imperative part of managing your resources, inventory and security needs. My customer counting systems have played a huge role in me managing my overhead and improving my profit margin. This helps me manage my overtime rates and ensure I have the proper inventory I need to improve my customer satisfaction. These devices provide a cost-efficient means to evaluate past and future marketing initiatives to improve sales. If you are struggling to determine shortfalls and inventory issues post-holiday I suggest you get a people counting system, so next year you can be properly prepared for the holiday mayhem.  

 

Customer Counting Systems are important and we can help you with it. Call 1.770.426.0547 and let’s talk.