I work in retail and part of my job involves advertising, managing store displays, and increasing revenue through effective marketing. This may not sound too tough for those who haven’t been tasked to complete it, but if you are involved in this process, you know how difficult this can be. Have you ever wondered whether your advertising or your displays are effective in drawing in customers or increasing sales? Obviously it is easy to calculate sales, but how do we measure the effectiveness of our displays? How do we determine what is working and what isn’t? Which displays do we bring back and which ones do we want to leave buried in the closet? I have also pondered placement of displays and other advertising and how that affects customer contacts and security. As a member of the retail industry, these are all questions I have asked myself a hundred times, but have never been able to answer until now. New innovations in retail traffic counting have offered us the ability to change how we do business.
People counting systems provide us with the information we need to make better marketing decisions. There are so many factors that go into these types of decisions, such as: visibility, close proximity to other related merchandise, high traffic areas, space limitations, and availability and security, among various other things. The Visiplus overhead people counting systems can be installed anywhere in your store to give you real time information on the effectiveness of your marketing and displays. This particular device measures people flow through thermal imaging to reduce unnecessary activity and provide concise data. Retail traffic counting can identify high traffic areas for you so you can better manage your merchandise placement and reduce missed opportunities. People counting systems can also help you address staffing needs and assist you in managing your resources more effectively. I know that I will be relying heavily on the information I am gathering from my Visiplus people counting technology, to help me better manage my inventory and my resources. I have found that these systems have improved my sales and reduced my overhead, by providing me with the knowledge I need to better manage my employee effectiveness, and improve customer satisfaction.
Through the use of retail traffic counting devices, I have quickly learned what is working and what isn’t. We recently had a new videogame that we wanted to display, but we were limited on space, so we placed the display near the front of the store to increase initial visibility. It only took me one day to realize that the display location was not effective. As people entered the store they simply bypassed the display without much delay. We decided to rearrange inventory so we could place the item in the electronics department, near the other gaming devices and accessories. The following day we noticed a substantial increase in activity in that area, and a subsequent review of our sales showed not only a high number of sales for that item, but an increase in additional gaming related sales during the same timeframe. What would have normally taken me a week to determine, now only took a day to discover. This ultimately increased my sales and allowed for very little delay in making the adjustments needed to improve visibility and increase sales.
There are various types of people counting systems available to serve your retail needs. These retail traffic counting devices have saved me many headaches and hours of lost sleep. They are an inexpensive way to track activity, manage resources and identify missed opportunities. They have paid for themselves many times over, in my opinion, and I would highly recommend you look into these devices as a means to improve your sales and marketing capabilities.
Get more information on retail traffic counting devices, contact us or call 1.770.426.0547 today.