Whether you are launching a brand new nightclub or you’ve been a long time veteran of the business, one thing remains clear when it comes to attracting new clientele to book bottle service. Potential customers want to justify whether or not the higher price of the service would be a better value than just coming through the front door as a normal patron. Let’s examine the pros and cons of bottle service and let’s do it while keeping your bottom line in mind. It may all start with protecting your liquor supply with bottle caps! I’ll talk about that later though. Hang with me for a minute and read on.
Bottle service at its core is a pricey concept for the average club-goer. Often times a nightclub will mark up the price of a standard bottle of top shelf liquor by 1000% or more! On the west coast, particularly in the greater Hollywood area, a standard bottle of the World’s most popular vodka could be priced at $400 or more. The pricing is usually non-negotiable as well. This is a far cry from the same bottle that costs $25 on a store shelf. It’s also a huge difference in price when the same potential bottle service patron can get the same amount of liquor in your club, ala carte at the bar for much less. So what’s the benefit of the patron for booking the service? Let’s take a look.
A good bottle service offering will dish up benefits like; no cover charges for the booking group. Meaning anyone included in the group has their door entry fee waived. Groups ordering VIP service are often treated to the best views in the ‘house’ with exclusive lush seating areas. Also, the people in these VIP groupings are served up their favorite mixers by very accommodating VIP hostesses! The hostess will gladly pour and mix oodles of drinks for the bottle service patrons. As long as the bottles have liquor in them, the drinks will keep coming! Despite that, there are a few drawbacks of bottle services in your nightclub. Both in regard to yourself (the establishment owner) and the patrons.
First and almost exclusively, the drawback for potential purchasers of bottle services is most certainly the price. I’ve already covered that above but let me reiterate the point by saying that it’s really the only downside for patrons considering booking VIP bottle services. They have to decide whether it’s justifiable for their group. As for you the club owner (or manager), offering bottle services can lead to liquor loss (and profits) if you don’t have a VIP hostess actually mixing and pouring the drinks on behalf of the VIP patrons. How? Allowing the patrons to freely command the consumption of the bottle contents could lead to loss, abuse and legal troubles. This is why I strongly suggest utilizing a VIP hostess for in your nightclub if you offer this type of service. While I’m at it, you should further control the flow of product with the use of Alpha High Theft Solutions bottle caps! When used in conjunction with a VIP hostess, these awesome little bottle caps will ensure that no one else besides the hostess is pouring drinks in the VIP area. Alpha security S3 Bottle caps work by denying the benefit of consumption to anyone who doesn’t have a key to open them, period. They’d have to break the bottle to access the contents and no one wants a little glass mixed in with their rum!
Additionally, the caps can be used in conjunction with EAS (Electronic Article Surveillance) systems. This means that patrons cannot leave the VIP area with the bottles and exit the establishment without triggering an alarm near the exits. It sounds more like a retail theft prevention tactic but believe me it works wonders in nightclubs as well. Some jurisdictions prohibit by law the removal of any alcohol from the serving establishment. You certainly don’t want that legal liability on your hands. You keep the alcohol at the table and you keep it responsibly flowing for the customer with this wonder device by Alpha.
When it comes down to it, the quality and ‘value’ of the bottle service you offer are also dependent on protecting your supply and legal wellbeing. By using products like bottle caps with your VIP services, you eliminate or reduce risk and loss. That means you can pass along your profitable savings (or financial buffer) along to your customers by offering more desirable services. With the use of a VIP hostess and bottle caps by Alpha, you can certainly justify the value to the customer!
For more information about maximizing value for your nightclub by using bottle caps, contact us or call 1-770-426-0547.