It’s finally here!!! I can finally look forward to Sundays again! Football season is the best season. Hands down. There is no further discussion needed. Sitting back with friends, watching your favorite team (Who Dat?!) take on a dirty (bird) rival. It’s a beautiful thing. Think about this the next time you’re out on a tailgate, or even at home with a group of friends; what’s everyone wearing? Chances are, everyone’s got their favorite, or lucky jersey on. Ever think about the theft of these jerseys and how retailers try to prevent shoplifting of them?
Everyone loves their team and loves even more showing their colors. You HAVE to represent your team. You can’t call yourself a fan if you don’t. It’s in the rule book. I checked it out myself. All this garb makes retailers lots of money this time of year, but it is also a giant magnet for thieves. Here’s where Alpha Cable Locks really come in handy.
Licensed apparel is a huge portion of our annual sales. If even one of our sponsored teams makes the playoffs, we can all but bet that we will hit our annual sales goals on licensed apparel alone. This makes the product in demand and thus creates an easy re-sell market place for an entrepreneurial thief.
Last year, my team busted a descent size ring of guys who were engaged in this very activity. They would come into our stores on a Thursday or Friday night and really hit us hard. At the time, we were not using Alpha Cable Locks to secure our jerseys. The thefts quickly added up and by playoffs, we were missing tens of thousands of dollars in licensed jerseys. We found out through our investigation that these guys were working for an owner of a small business downtown. He would pay them to steal the merchandise and he would then resell it in his store. I wonder what measures he had in place to prevent shoplifting at his store?
We started using the 48” Alpha Cable Lock to protect the jerseys. We placed the cable through the neck line, and back through the right arm. We were still able to display the item, customers were able to try them on without obstruction, and most importantly, it made it almost impossible for them to be stolen.
As the playoffs progressed, the demand grew ever higher. So did the theft. It didn’t take long for our friendly shop owner to send in his band of thieves to help him stock his shelves. This time, they were caught with the help of the cable lock. With the assistance of local police, the boosters eventually turned on their employer and the business was eventually shuttered. It was a great win for us, even though the losses had already occurred. It showed just how well the cable locks can prevent shoplifting.
For more information about Alpha Technology, contact us or call 1.770.426.0547