What’s the first thing you reach for when you start driving each morning? For me, it’s my pair of sunglasses. Not because I want to look cool (which I do, anyway), but they serve a very essential role in maintaining a healthy eye. Prolonged sun exposure is not a good thing when you’re talking about long term vision health. That’s why I spent a few extra dollars to make sure my vision is protected. I also got a really great discount, since my stores carry an enormous selection of sunglasses. This is why we also use the Alpha eyewear tag.
First lesson in retail is this; if you want to sell something, you need to let your customers touch it, feel it and try it on. This is especially true if that customer is going to spend somewhere in the neighborhood of $300-$700 on a pair of sunglasses. There are plenty of you out there that run/manage stores that sell the same product, so you know what I’m talking about. There’s a huge market for these specialized lenses and frames, which also makes them a prime target for sticky fingers. So can you balance a store display with the need to prevent shoplifting?
I’ve said it once and I’ll go ahead and say it again. Just because it’s expensive, doesn’t mean you should lock it up in a case. I get so frustrated when I go to a store and find the product I want is locked and in-accessible to me, the paying customer. I want to be in and out of the store. Like most people out there, I really don’t want to wait on an associate, as that can sometimes take what seems to be hours. If your store is in the designer sunglass business, you should know how important each customer and each sale is to your bottom line.
We first dabbled into the eyewear business years ago. Like so many others, we thought we needed to keep these in a glass showcase. That was our method to prevent shoplifting. The first couple of years, our sales were terrible. We found some floor displays and moved the majority of our sunglasses to the sales floor. We quickly learned the value of Alpha eyewear tags. At first, we did nothing to prevent shoplifting. That was a costly mistake. It was quite simple for a thief to walk right out with a brand new pair of sunglasses.
Using the Alpha eyewear tag, I found that we could find that balance that is oh, so important. The tags applied very smoothly and did not obstruct the wearer at all as they were trying them on. They also were a great deterrent to any would-be thief. We should have used these tags from the very start. Dare I say, I could see clearly now, the thieves are gone! I could now put those sunglasses in the hands of my customers, and out of the hands of my thieves.
For more information about Alpha Hard Tags, contact us or call 1.770.426.0547