Squeal With Delight When You Find Out What Checkpoint Tags Can Do For Your Store
I was recently out shopping with my wife and out of the blue I heard a child start screaming. I then heard her mom or caregiver trying to calm her down but the young child was not quieting down. I turned to my wife and pointed out that someone was apparently not happy. It didn’t just get our attention it got the attention of other patrons who were also commenting on the child. I remember as an U.S. Air Force Security Policeman responding to a call to the Airman’s Club where a fight was in progress. Once I got there it wasn’t hard to locate the two people having the altercation all I had to do was follow the screaming and the crowd. How many of us sitting at a traffic light have heard the screeching of tires as someone slams on the brakes? Instinctively we grip the steering wheel harder and look in the rearview mirror to see if someone is about to slam into us. Loud noises attract attention, there’s no getting around it. That is one of the many benefits of using Checkpoint Tags on merchandise to stop shoplifting. The last thing shoplifters wants to do when stealing is to attract attention to themselves. Well, the second to the last thing, the last thing they want to do is get caught and sent to jail.
Checkpoint Tags are electronic article surveillance devices that are attached to merchandise to deter and stop shoplifting. They deter criminals because they are built to be visible when placed in a high profile location on a piece of merchandise. For example on a pair of slacks a tag would be placed on the waistband or on a seam near the knee. Seeing it, the would-be thief recognizes that the item is protected and steers away from it. Because the tags are built with electronic article surveillance technology they create an alarm when carried in the vicinity of Checkpoint towers near the exits of a store. The alarm blares throughout the store attracting attention and workers respond and follow response procedures that recover merchandise for the store. Another unique aspect of the tags is that they have built in tamper alarms. When a shoplifter attempts to pry at the device to open it a loud sound squeals and employees go to the location where the sound is coming from. Again a theft is prevented due to the design of the tags.
I want to go back to what I mentioned earlier about screaming/screeching and squealing attracting attention. What is it during a scary movie that makes everyone in the theater jump? That’s correct, the blood curdling scream from the would-be victim. I am sure many of you reading this article have seen the movie “Psycho” and recall the shower scene and the screaming Vera Miles (trivia fact, Janet Leigh was not available for that scene according to imdb.com). The point is a scream ALWAYS draws a response from people. The retail store where my daughter works often refers to the Checkpoint Tags they use as “screamers” rather than their actual name. This variation is an appropriate reference to the noise these tags send out when someone attempts to defeat them.
As a retail owner or manager, think about what it could mean for your bottom line if you were to start protecting your merchandise with electronic article surveillance tags. Simply the threat of screaming tags or beeping towers would deter shoplifters. Employees trained to respond to alarms in the store or at the doors could make a significant reduction in store shortage. Stop shoplifting in your building, keep your store shelves filled and rely on the proven effectiveness of Checkpoint Tags to reduce shrink and prepare to be amazed at the effect it will have on profits.
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