The winter time might be a joy for people who like the snow, the cold and all of the Holiday shindigs they get to attend. However the colder months pose a different challenge to retailers like you that carry winter jackets and coats. Thieves know that they can count on high dollar leather coats to be on display in your store and they know they can grab them by the half dozen and run out the front door with them. Yes, that’s a problem but the Alpha cable lock can make it a whole lot harder for shoplifters to do it.
Alpha security has developed this enduring product to be extremely versatile and rugged. First, the Alpha Cable lock (properly branded CableLok) is made with two elements of protection in mind. One of the key elements is the actual cable itself. Available in varying sizes from 3.5 inches to 72 inches, the cable portion of the device is made from high strength commercial grade aircraft cable. It’s designed to stand up to shoplifters that try to cut through the cable using typical tools. Should a thief succeed in getting through the cable itself, it will trigger the loud 95dB alarm that’s the heart of the unit. Either way it goes, the Alpha cable lock is one of the best choices to prevent shoplifting of your expensive winter coats and jackets. If the innovative Alpha security cable doesn’t deter them, the extremely loud alarm should be enough of a ‘buzz kill’ not to shoplift.
Another way to prevent shoplifting of your coats and jackets this winter is be sure to merchandise them away from the front of the store. Sometimes, the more blatant thieves (more professional ones) will literally not care whether you have security measures in place of not. If your coats and jackets are too close to the front doors this winter, they won’t have a problem grabbing a half dozen and bolting out the front door with them. Again it won’t matter if you have an Alpha cable lock attached to each of them or not. So, merchandising them in the middle to rear of the store is an optimal deterrent to thieves as well.
I personally recall a time where a store manager actually decided to display her stock of $300 leather winter coats up front, right by the doors. It turns out to be a funny story actually. See, the manager decided that it would be okay for them to merchandise them by the doors because they were using the 72” long Alpha security cable locks. The coats were not only protected themselves but they were attached securely to the display rack themselves! While attaching high value coats and jackets to the displays themselves are a great way to prevent shoplifting, in this case it still didn’t deter a particular thief. One decided that since they didn’t have something strong enough to cut through each Alpha cable lock, they were just going to take the entire rack of coats!
So the entire rack of coats went trailing out the door behind the shoplifter. Yes, winter coats are that hot of an item to thieves. The resale value of a $300 leather coat can still be above the $100 range on the street. Imagine what the shoplifter who stole the entire rack of coats eventually got for their take? Likely over $1,000 depending on where they pawned them off at. When you think about how to merchandise your winter coats this season, just remember that you should consider them in your anti-shoplifting agenda. They are absolutely sought after, especially the leather and popular name brand ones. Place them away from the front of the store and without a doubt; secure them with a good Alpha security measure like an Alpha cable lock. This small investment can help you save thousands of dollars in loss this season. It’s an excellent way to not only prevent shoplifting but give would be thieves a nice head ache.
For more information in Alpha security please contact us at 1-770-426-0547.