Electronic Article Surveillance – 3 WC Blog 735
Sensormatic Tags – 3
Optimize Endcap Space When You Use Sensormatic Tags
Have you ever stopped to think that the use of electronic article surveillance can help drive sales? What I mean is that the use of anti-theft devices to protect merchandise gives managers of businesses the flexibility to move merchandise closer to store entrances than they may have considered doing in the past. You may be wondering, what does moving merchandise have to do with driving sales? I thought about this recently after I made a suggestion to the store manager where I work to move some merchandise. The merchandise (retro video game systems and hand held games) were located on an endcap in the back of the store where they were not selling. I suggested we move them to a main aisle endcap near the front of the store. The manager approved the move and I changed out the endcap in about a half hour. When I returned to work a few days later, sure enough we had sold through some of the merchandise. Because I work part-time for this retailer, it was several days before I returned again but when I did I noted that more units had sold through. Major retailers I have worked for are pretty good about changing endcap planograms but it can be easy to get comfortable and leave them as they are. Since smaller, independent owners have control over their own business they decide when and if they are going to change anything. If a store isn’t using Sensormatic tags to protect merchandise it can be risky to keep higher dollar products near the front where customers can see them. In fact many owners choose to lock up these pieces but that can discourage shoppers from ever buying these items.
Using Sensormatic tags on merchandise allows customers the freedom to pick up and examine merchandise without jeopardizing the security of the item. There are so many different electronic article surveillance hard tags and labels available from Sensormatic that there is something out there that can protect virtually anything a retailer can sell, including foods. One example of a food safe tag, the Sensormatic APX Microwavable Roll Labels are available for use in grocery stores. The message I want to convey is that there is no reason for retailers to relegate higher dollar merchandise to locking showcases. All that does is tie up store payroll requiring an employee to be available to show merchandise that may or may not be sold. When customers can select what they are interested in and walk around a store to continue shopping they are probably going to purchase that item. Make them wait for service at a locking display case and you could very well lose a sale.
This brings us full circle back to the movement of merchandise. Endcaps are great for getting products into the view of the customer that might not be seen if it is stocked in-line in an aisle among other merchandise. Seasonal products, promotional items and slow-moving items (such as I noted with our videogames) can be overlooked if they are not placed where customers can see them. Quite often these products may be impulse buys that will add to the sales dollars/transaction since the customer did not come in for the item in the first place. It also helps to reduce the potential for lost margin as products have to be marked down when they don’t sell. Getting the biggest bang for the buck for each item should be your objective. High dollar items can be included on these endcap displays with the use of electronic article surveillance anti-theft devices. Without a Sensormatic security system store management does have their hands tied and have to restrict endcaps to lower dollar products to minimize losses if theft takes place.
If you own prime beach front real estate you don’t build a shack on it, you build condos or hotels and earn money from it. Endcaps are considered prime real estate in a store for a reason. These locations drive impulse buys and add-on sales for retailers. Don’t build shacks on the beach when you can build hotels. Use this real estate to sell higher end merchandise and protect those items with Sensormatic tags.
Sensormatic tags are important and we can help you with them. Call 1.770.426.0547 and let’s talk.
Have you ever stopped to think that the use of electronic article surveillance can help drive sales? What I mean is that the use of anti-theft devices to protect merchandise gives managers of businesses the flexibility to move merchandise closer to store entrances than they may have considered doing in the past. You may be wondering, what does moving merchandise have to do with driving sales? I thought about this recently after I made a suggestion to the store manager where I work to move some merchandise. The merchandise (retro video game systems and hand held games) were located on an endcap in the back of the store where they were not selling. I suggested we move them to a main aisle endcap near the front of the store. The manager approved the move and I changed out the endcap in about a half hour. When I returned to work a few days later, sure enough we had sold through some of the merchandise. Because I work part-time for this retailer, it was several days before I returned again but when I did I noted that more units had sold through. Major retailers I have worked for are pretty good about changing endcap planograms but it can be easy to get comfortable and leave them as they are. Since smaller, independent owners have control over their own business they decide when and if they are going to change anything. If a store isn’t using Sensormatic tags to protect merchandise it can be risky to keep higher dollar products near the front where customers can see them. In fact many owners choose to lock up these pieces but that can discourage shoppers from ever buying these items.
Using Sensormatic tags on merchandise allows customers the freedom to pick up and examine merchandise without jeopardizing the security of the item. There are so many different electronic article surveillance hard tags and labels available from Sensormatic that there is something out there that can protect virtually anything a retailer can sell, including foods. One example of a food safe tag, the Sensormatic APX Microwavable Roll Labels are available for use in grocery stores. The message I want to convey is that there is no reason for retailers to relegate higher dollar merchandise to locking showcases. All that does is tie up store payroll requiring an employee to be available to show merchandise that may or may not be sold. When customers can select what they are interested in and walk around a store to continue shopping they are probably going to purchase that item. Make them wait for service at a locking display case and you could very well lose a sale.
This brings us full circle back to the movement of merchandise. Endcaps are great for getting products into the view of the customer that might not be seen if it is stocked in-line in an aisle among other merchandise. Seasonal products, promotional items and slow-moving items (such as I noted with our videogames) can be overlooked if they are not placed where customers can see them. Quite often these products may be impulse buys that will add to the sales dollars/transaction since the customer did not come in for the item in the first place. It also helps to reduce the potential for lost margin as products have to be marked down when they don’t sell. Getting the biggest bang for the buck for each item should be your objective. High dollar items can be included on these endcap displays with the use of electronic article surveillance anti-theft devices. Without a Sensormatic security system store management does have their hands tied and have to restrict endcaps to lower dollar products to minimize losses if theft takes place.
If you own prime beach front real estate you don’t build a shack on it, you build condos or hotels and earn money from it. Endcaps are considered prime real estate in a store for a reason. These locations drive impulse buys and add-on sales for retailers. Don’t build shacks on the beach when you can build hotels. Use this real estate to sell higher end merchandise and protect those items with Sensormatic tags.
Sensormatic tags are important and we can help you with them. Call 1.770.426.0547 and let’s talk.
Sensormatic Labels – 5 WC Blog 731
Stop Shoplifting – 3
When To Choose Between Sensormatic Labels and Hard Tags
When is it better to use Sensormatic labels versus hard tags? I encountered an incident at work the other night that is a prime example of when one can be chosen over the other. I was on the salesfloor of the store where I work answering questions for a customer over the telephone. As I was trying to explain information on a specific computer monitor I happened to glance over my shoulder and saw a shopper closing up a cardboard box that a certain computer charging cable is carried in. All of the other laptop chargers are in thick plastic blister packages and have electronic article surveillance tags source tagged in them. I was suspicious of the customer as he closed up the box and placed it back on the peg hook but I was also busy with the customer on the telephone. I saw no way to interrupt the phone conversation to check on a suspicious action without potentially hurting the reputation of the store with that customer. The only other people in the store were tied up with their own customers so there was no one to call for assistance. When I did finally finish helping the customer on the phone I checked on the box that had been rehung and it was indeed empty.
Sensormatic labels and the hard tags will stop shoplifting but there are differences in how they are placed on merchandise that should influence what products store managers choose to put them on. If merchandise is protected in a hard, plastic blister package a label will provide the protection needed to sound the electronic article surveillance alarm. With ample customer service on the floor, criminals will not have the opportunity to cut into packages to remove the contents. So in these cases packaging and labels work in unison to deter theft. If presented with a choice the other merchandise I like to see labels used to protect are small easy to conceal items such as you find in the health and beauty department. These are too small for hard tags but are still in high demand by thieves and should be protected. Cosmetics are one of the top categories for theft in shrinkage analysis reporting among stores that sell cosmetics. Often store managers that don’t protect these items don’t understand that there are Sensormatic labels designed for this purpose. The HBC (Health, Beauty and Cosmetic) Sheet Label is a narrow label specifically for this category of product. As an ardent supporter of tagging as much as possible in a store, labels are the perfect solution for protecting large quantities of merchandise in a cost effective manner.
Hard tags are reusable and dependable in merchandise protection but there are limitations on what they can be used on and may not make sense for everything. Do you need to put every deck of “Old Maid” children’s cards in Flexible Safers when they pose little if any theft risk? Probably not but what you can do is tear off a label from a sheet and slap it on a box. It may be low risk but now you have virtually eliminated that threat, regardless of how minor, to keep your cards from being stolen. Sensormatic labels are versatile and can be used on almost any product sold in stores. From a deck of “Old Maid” cards to a computer printer to placement on a garment manufacturer hang tag, labels can give more flexibility for store managers in order to stop shoplifting. When a store has both the labels and the hard tags I do suggest using the hard tags when possible on the higher price point goods. If we use the theft incident I referenced earlier a Sensormatic Magnetic Alarming 3-Tone Wrap or Flexible Safer would have been a better option for the Powercord. Either of these would have prevented the crook from easily getting into the box and stealing the contents. IF a store has no other options a label on a high dollar product is better than a lock up case or no tag at all.
As much as we would like to have a one to one employee/customer ratio in our stores we know that is not an option. Sometimes we are pulled in all different directions and shoplifters take advantage of it. Using a Sensormatic security system and the best anti-theft devices for a particular product you can stop shoplifting in your store(s). When the merchandise itself seems too small or too insignificant or you simply don’t keep hard tags on hand, Sensormatic labels are a wonderful all-purpose way to keep products secure. Stay in-stock and making money by using electronic article surveillance devices on ALL your merchandise.
Sensormatic labels are important and we can help you with them. Call 1.770.426.0547 and let’s talk.
When is it better to use Sensormatic labels versus hard tags? I encountered an incident at work the other night that is a prime example of when one can be chosen over the other. I was on the salesfloor of the store where I work answering questions for a customer over the telephone. As I was trying to explain information on a specific computer monitor I happened to glance over my shoulder and saw a shopper closing up a cardboard box that a certain computer charging cable is carried in. All of the other laptop chargers are in thick plastic blister packages and have electronic article surveillance tags source tagged in them. I was suspicious of the customer as he closed up the box and placed it back on the peg hook but I was also busy with the customer on the telephone. I saw no way to interrupt the phone conversation to check on a suspicious action without potentially hurting the reputation of the store with that customer. The only other people in the store were tied up with their own customers so there was no one to call for assistance. When I did finally finish helping the customer on the phone I checked on the box that had been rehung and it was indeed empty.
Sensormatic labels and the hard tags will stop shoplifting but there are differences in how they are placed on merchandise that should influence what products store managers choose to put them on. If merchandise is protected in a hard, plastic blister package a label will provide the protection needed to sound the electronic article surveillance alarm. With ample customer service on the floor, criminals will not have the opportunity to cut into packages to remove the contents. So in these cases packaging and labels work in unison to deter theft. If presented with a choice the other merchandise I like to see labels used to protect are small easy to conceal items such as you find in the health and beauty department. These are too small for hard tags but are still in high demand by thieves and should be protected. Cosmetics are one of the top categories for theft in shrinkage analysis reporting among stores that sell cosmetics. Often store managers that don’t protect these items don’t understand that there are Sensormatic labels designed for this purpose. The HBC (Health, Beauty and Cosmetic) Sheet Label is a narrow label specifically for this category of product. As an ardent supporter of tagging as much as possible in a store, labels are the perfect solution for protecting large quantities of merchandise in a cost effective manner.
Hard tags are reusable and dependable in merchandise protection but there are limitations on what they can be used on and may not make sense for everything. Do you need to put every deck of “Old Maid” children’s cards in Flexible Safers when they pose little if any theft risk? Probably not but what you can do is tear off a label from a sheet and slap it on a box. It may be low risk but now you have virtually eliminated that threat, regardless of how minor, to keep your cards from being stolen. Sensormatic labels are versatile and can be used on almost any product sold in stores. From a deck of “Old Maid” cards to a computer printer to placement on a garment manufacturer hang tag, labels can give more flexibility for store managers in order to stop shoplifting. When a store has both the labels and the hard tags I do suggest using the hard tags when possible on the higher price point goods. If we use the theft incident I referenced earlier a Sensormatic Magnetic Alarming 3-Tone Wrap or Flexible Safer would have been a better option for the Powercord. Either of these would have prevented the crook from easily getting into the box and stealing the contents. IF a store has no other options a label on a high dollar product is better than a lock up case or no tag at all.
As much as we would like to have a one to one employee/customer ratio in our stores we know that is not an option. Sometimes we are pulled in all different directions and shoplifters take advantage of it. Using a Sensormatic security system and the best anti-theft devices for a particular product you can stop shoplifting in your store(s). When the merchandise itself seems too small or too insignificant or you simply don’t keep hard tags on hand, Sensormatic labels are a wonderful all-purpose way to keep products secure. Stay in-stock and making money by using electronic article surveillance devices on ALL your merchandise.
Sensormatic labels are important and we can help you with them. Call 1.770.426.0547 and let’s talk.
Clothing Security- 3 WC Blog 726
Sensormatic Tags-4
Eco-Friendly Bags Or Booster Bags? Clothing Security Depends On A Sensormatic System
I know recycled bags are an “in” thing now but I have to ask retailers, how do you address clothing security when customers are using these bags in your store? I can direct my question to any retailer but I ask about clothing retailers because of a suspicious person I saw the other night. As I was shopping with my wife yesterday I would have bet my bottom dollar I was going to see another shoplifter in action. We had just entered this store and I saw a woman with a very oversized tote bag and I told my wife that the woman was going to steal because she had a “shoplifter purse”. My wife glared at me and told me that we had to pick up some things and get home. She was not going to let me play store security that night. We picked up what we needed in health and beauty and went past the clothing department and I spotted the woman in the women’s clothing section and her bag looked a bit bigger. As far as I know this store does not use Sensormatic tags or any other anti-theft tag on clothing merchandise. They may use concealed electronic article surveillance (EAS) labels but not the hard tags. We continued our shopping in the grocery department and a few minutes later the woman walked by us with her and she had some merchandise in her hands. I pointed out to my wife that the bag looked even fuller than it had when I spotted her in the clothing department. I thought to myself that if she was filling that bag with clothes it wasn’t going to set off any electronic article surveillance towers. I watched as the woman placed the items that she was carrying into the bag, I just KNEW she was stealing now! The items went in and one of them stuck out the top of the bag and she made no attempt to zip the bag. Maybe I was wrong after all. It could be that this was one of these new recycled shopping bags to keep the environment cleaner.
In most instances had the woman in this story been stealing and concealing clothing in a recyclable bag or purse and clothing security tags were being used an EAS tower would detect the tagged goods. The promotion of recycled bags to reduce the need for shopping carts and single-use shopping bags would make sense in that case. The electronic article surveillance device protects the product against theft. On the other hand if a store is not utilizing anti-theft devices and is permitting the use of these types of bags that store is inviting shoplifting to take place. Loss Prevention Systems, Inc. founder Bill Bregar knows how criminals think and how to thwart their activity. That is why he recommends that his clients use Sensormatic tags and surveillance towers to prevent clothing theft. It stops thieves from taking your product while allowing stores the choice of how they want their customers to be able to shop.
I have no idea whether the woman in this case stole anything. I stopped watching when she left the merchandise in the bag exposed for anyone to see. What I do know is that there are more and more people bringing “shopping bags” bags into stores and putting merchandise in them. There are professional shoplifters who use foil lined bags to try to defeat retailers who put Sensormatic tags on clothing and set up EAS pedestals. Now these thieves can blend in more easily with regular shoppers. That is why it is more important than ever to put a Sensormatic system in your store. Sensormatic offers an AMS9060 controller for some of their compatible towers and this controller can be upgraded with a “Metal-Foil Detection plug- in card”. The card enables towers to detect foil lined bags if they are brought into a store. You can be confident that the shoppers with bags are real shoppers and not professional criminals.
Going green by allowing reusable shopping bags in stores is making clothing security and merchandise protection more difficult. It can lead to an increase in theft and shortage and that drains store profits. Find that perfect balance between being eco-friendly and remaining financially solvent. Use a Sensormatic security system and keep everyone happy. Oh and one final point, Sensormatic tags are reusable many times over and THAT is good for the environment!
Clothing Security is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
I know recycled bags are an “in” thing now but I have to ask retailers, how do you address clothing security when customers are using these bags in your store? I can direct my question to any retailer but I ask about clothing retailers because of a suspicious person I saw the other night. As I was shopping with my wife yesterday I would have bet my bottom dollar I was going to see another shoplifter in action. We had just entered this store and I saw a woman with a very oversized tote bag and I told my wife that the woman was going to steal because she had a “shoplifter purse”. My wife glared at me and told me that we had to pick up some things and get home. She was not going to let me play store security that night. We picked up what we needed in health and beauty and went past the clothing department and I spotted the woman in the women’s clothing section and her bag looked a bit bigger. As far as I know this store does not use Sensormatic tags or any other anti-theft tag on clothing merchandise. They may use concealed electronic article surveillance (EAS) labels but not the hard tags. We continued our shopping in the grocery department and a few minutes later the woman walked by us with her and she had some merchandise in her hands. I pointed out to my wife that the bag looked even fuller than it had when I spotted her in the clothing department. I thought to myself that if she was filling that bag with clothes it wasn’t going to set off any electronic article surveillance towers. I watched as the woman placed the items that she was carrying into the bag, I just KNEW she was stealing now! The items went in and one of them stuck out the top of the bag and she made no attempt to zip the bag. Maybe I was wrong after all. It could be that this was one of these new recycled shopping bags to keep the environment cleaner.
In most instances had the woman in this story been stealing and concealing clothing in a recyclable bag or purse and clothing security tags were being used an EAS tower would detect the tagged goods. The promotion of recycled bags to reduce the need for shopping carts and single-use shopping bags would make sense in that case. The electronic article surveillance device protects the product against theft. On the other hand if a store is not utilizing anti-theft devices and is permitting the use of these types of bags that store is inviting shoplifting to take place. Loss Prevention Systems, Inc. founder Bill Bregar knows how criminals think and how to thwart their activity. That is why he recommends that his clients use Sensormatic tags and surveillance towers to prevent clothing theft. It stops thieves from taking your product while allowing stores the choice of how they want their customers to be able to shop.
I have no idea whether the woman in this case stole anything. I stopped watching when she left the merchandise in the bag exposed for anyone to see. What I do know is that there are more and more people bringing “shopping bags” bags into stores and putting merchandise in them. There are professional shoplifters who use foil lined bags to try to defeat retailers who put Sensormatic tags on clothing and set up EAS pedestals. Now these thieves can blend in more easily with regular shoppers. That is why it is more important than ever to put a Sensormatic system in your store. Sensormatic offers an AMS9060 controller for some of their compatible towers and this controller can be upgraded with a “Metal-Foil Detection plug- in card”. The card enables towers to detect foil lined bags if they are brought into a store. You can be confident that the shoppers with bags are real shoppers and not professional criminals.
Going green by allowing reusable shopping bags in stores is making clothing security and merchandise protection more difficult. It can lead to an increase in theft and shortage and that drains store profits. Find that perfect balance between being eco-friendly and remaining financially solvent. Use a Sensormatic security system and keep everyone happy. Oh and one final point, Sensormatic tags are reusable many times over and THAT is good for the environment!
Clothing Security is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Retail traffic counting – 3 WC Blog 719
Door Counting Sensor -4
Score Big When You Use A Customer Counting Device – Part 2
Since you are here I am hopeful that you are interested in more information on how retail traffic counting can help build your sales as we started to explore in Part 1 of this series. For those who have missed Part 1, please continue reading because you can benefit too (and you can go back later and read part 1). In Part 1 we talked about how Bill Bregar the founder of Loss Prevention Systems, Inc. sees a missed opportunity for sales when store owners and managers focus attention on transaction totals. There are customers who are invisible to them, the people who walked in but never bought anything so they don’t show up on the receipt tapes. Invisible customers equate to lost sales but Bill found the solution to the problem. Install a Sensormatic door counting sensor. Stores already equipped with a Sensormatic electronic article surveillance system may be able to have an existing system fitted with a sensor. When managers start to see that there are people in the store not making purchases they can begin to look for methods to capture those missed opportunities.
Before we turn to methods for capturing missed sales and using the data retrieved from a retail traffic counting system I want to talk about why the electronic article surveillance piece of this equation is so important. You do have people entering the store not being accounted for on a point of sale receipt tape but they are also not leaving empty-handed. These are shoplifters and employees who are stealing merchandise and causing you shortage. In fact if left unchecked they could be costing you 2% or even more in lost merchandise. An electronic article surveillance system can cut that shrinkage by half and can produce results almost immediately once installed. Purchase an electronic article surveillance system with a door counting sensor installed in it and you can kill two birds with one stone. Loss Prevention Systems, Inc. can help you with a Sensormatic system and if cost is a concern they can help with financing. You can also try their Free ROI Calculator to see how fast a system can pay for itself over time. I mention this because I don’t want people to focus on a system purchase and overlook all of the advantages a system can provide your business because of a misconception they cannot afford a Sensormatic system.
As mentioned the missed opportunities for sales can be corrected with the installation of a door counting sensor let’s examine how that can be accomplished.
• A sensor can provide data that includes the time of the day when shoppers are entering a store. Managers can begin to see trends based on the day of the week and the hours customers are coming in. Scheduling of employees can be focused on those particular hours to put more workers on the sales floor. More employees focused on helping customers translate to more sales.
• Just as you can focus scheduling based on foot traffic to add sales floor coverage, the same information can help to improve cashier scheduling as well. It is not uncommon for shoppers to leave without making a purchase if they perceive a wait time in line will be too long (I’ve done it myself). Having enough cashiers to improve checkout wait times will increase your overall sales.
• Effective ad campaigns are those that draw in more customers. How do you know if you are spending money on the right advertising platforms? I would argue that knowing how many people are already visiting your establishment and then monitoring the numbers after the initiation of the campaign would be the best way to do so. Rather than basing your determination on point of sale information which can fluctuate traffic counters give hard numbers. If you find you are not seeing increases in customer traffic after a reasonable time you can change your strategy and spend your money on another format.
• Finally, though it may not seem like it is related to increasing sales it does help in the long term. Adding a retail traffic counting sensor and staffing the salesfloor as I mentioned will deter shoplifting. The improved customer service (along with the Sensormatic towers and tags) will prevent theft which improves your merchandise in-stocks. In turn merchandise is now available to the paying customers.
Missed sales opportunities are often unseen. Install a door counting sensor and you can begin to see a whole group of customers you did not know existed. Meet THEIR needs and watch your sales truly take off.
Retail traffic counting is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Since you are here I am hopeful that you are interested in more information on how retail traffic counting can help build your sales as we started to explore in Part 1 of this series. For those who have missed Part 1, please continue reading because you can benefit too (and you can go back later and read part 1). In Part 1 we talked about how Bill Bregar the founder of Loss Prevention Systems, Inc. sees a missed opportunity for sales when store owners and managers focus attention on transaction totals. There are customers who are invisible to them, the people who walked in but never bought anything so they don’t show up on the receipt tapes. Invisible customers equate to lost sales but Bill found the solution to the problem. Install a Sensormatic door counting sensor. Stores already equipped with a Sensormatic electronic article surveillance system may be able to have an existing system fitted with a sensor. When managers start to see that there are people in the store not making purchases they can begin to look for methods to capture those missed opportunities.
Before we turn to methods for capturing missed sales and using the data retrieved from a retail traffic counting system I want to talk about why the electronic article surveillance piece of this equation is so important. You do have people entering the store not being accounted for on a point of sale receipt tape but they are also not leaving empty-handed. These are shoplifters and employees who are stealing merchandise and causing you shortage. In fact if left unchecked they could be costing you 2% or even more in lost merchandise. An electronic article surveillance system can cut that shrinkage by half and can produce results almost immediately once installed. Purchase an electronic article surveillance system with a door counting sensor installed in it and you can kill two birds with one stone. Loss Prevention Systems, Inc. can help you with a Sensormatic system and if cost is a concern they can help with financing. You can also try their Free ROI Calculator to see how fast a system can pay for itself over time. I mention this because I don’t want people to focus on a system purchase and overlook all of the advantages a system can provide your business because of a misconception they cannot afford a Sensormatic system.
As mentioned the missed opportunities for sales can be corrected with the installation of a door counting sensor let’s examine how that can be accomplished.
• A sensor can provide data that includes the time of the day when shoppers are entering a store. Managers can begin to see trends based on the day of the week and the hours customers are coming in. Scheduling of employees can be focused on those particular hours to put more workers on the sales floor. More employees focused on helping customers translate to more sales.
• Just as you can focus scheduling based on foot traffic to add sales floor coverage, the same information can help to improve cashier scheduling as well. It is not uncommon for shoppers to leave without making a purchase if they perceive a wait time in line will be too long (I’ve done it myself). Having enough cashiers to improve checkout wait times will increase your overall sales.
• Effective ad campaigns are those that draw in more customers. How do you know if you are spending money on the right advertising platforms? I would argue that knowing how many people are already visiting your establishment and then monitoring the numbers after the initiation of the campaign would be the best way to do so. Rather than basing your determination on point of sale information which can fluctuate traffic counters give hard numbers. If you find you are not seeing increases in customer traffic after a reasonable time you can change your strategy and spend your money on another format.
• Finally, though it may not seem like it is related to increasing sales it does help in the long term. Adding a retail traffic counting sensor and staffing the salesfloor as I mentioned will deter shoplifting. The improved customer service (along with the Sensormatic towers and tags) will prevent theft which improves your merchandise in-stocks. In turn merchandise is now available to the paying customers.
Missed sales opportunities are often unseen. Install a door counting sensor and you can begin to see a whole group of customers you did not know existed. Meet THEIR needs and watch your sales truly take off.
Retail traffic counting is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Loss Prevention Calculator -3 WC Blog 717
Loss Prevention ROI Calculator-3
Loss Prevention Calculator Makes It Clear Why A New EAS System Is A Smart Choice
Where is a Loss Prevention Calculator for making an online purchase of an electronic article surveillance system (EAS)? No, I’m not making an EAS purchase but I was curious and looking at what it would cost if I were in the market for a used one. I found one for a little over 3K and according to the online seller it comes with towers, deactivator, re-activator, control box and a couple of other items. I saw no tags or labels included but I thought what the heck, I can find used tags too right? I can save a lot of money here. After I read through the entire description I found something at the very last line of the page that would concern me if I was a buyer. I would call it the small print but to be fair it was the same size font as everything else. The last line reads, “Please know what you are buying, know how to install & program”. I’m no electrician or computer programmer and I am sure many of you reading this are not either. I have worked around EAS for nearly 28 years and I have replaced a few parts but to install a system or program it, NO THANK YOU! An EAS system can save a retailer a lot of money by reducing shrinkage by almost half (or more in some cases) but you need to know that the supplier is reputable. Use the Loss Prevention ROI Calculator to find out how a NEW system can save you money and even pay for itself over time.
To locate and use the Loss Prevention Calculator just search for the Loss Preventions Systems, Inc. website and find the tab at the top of their page that say ROI Calc. The calculator will ask for your approximate annual sales and how much you are thinking of spending on EAS equipment and the result will show you how much you can reduce shrink by AND how long it will take for your system to pay for itself. There is no sales pitch or registration that is going to solicit a bunch of unwanted emails into your inbasket. Loss Prevention Systems, Inc. wants store owners to know how much a new Sensormatic can save your business in theft related shortage each year. You are going to the web site of a company that has been in business since 1983 with the goal of helping small and medium size retailers stop theft and significantly reduce shortage in those stores (by the way, they like to help big retailers too!). That they went out of their way to create a free Loss Prevention ROI Calculator demonstrates their commitment to stopping shoplifters and their activity.
Perhaps you are one of those people who is an electrician and computer programmer and confident in your ability to install and program an EAS system. You may not even need to use a Loss Prevention Calculator because you are that sure of your abilities and can make anything work. What is your time worth? You may be able to get that used system and you may be able to install it but is it worth the investment of your time to do all of the work? If you are running a retail store you have to be focused on it and installing a used system may be more than you bargained for if it doesn’t work. How about a warranty and support? If you get a system like the one I found online there is no support or help for you. On the other hand if you purchase a Sensormatic system through Loss Prevention Systems, Inc. you get a 1 year warranty and you receive installation of your system by a Sensormatic factory technician. But the benefits you receive by purchasing from Loss Prevention Systems, Inc. don’t stop there. You also get free online live shoplifting prevention training from Loss Prevention Systems, Inc. and assistance in setting up a loss prevention program for your store.
I am not saying that there is not an appropriate time and place to purchase used stuff. However when it comes to Loss Prevention and keeping your merchandise secure there is no substitute for getting new equipment and the support offered by Loss Prevention Systems, Inc. So stop reading, go to their website and use the Loss Prevention ROI Calculator to find out how you can start saving money almost immediately with a new Sensormatic system.
Get more information on the Loss Prevention Calculator, contact us or call 1.770.426.0547 today.
Where is a Loss Prevention Calculator for making an online purchase of an electronic article surveillance system (EAS)? No, I’m not making an EAS purchase but I was curious and looking at what it would cost if I were in the market for a used one. I found one for a little over 3K and according to the online seller it comes with towers, deactivator, re-activator, control box and a couple of other items. I saw no tags or labels included but I thought what the heck, I can find used tags too right? I can save a lot of money here. After I read through the entire description I found something at the very last line of the page that would concern me if I was a buyer. I would call it the small print but to be fair it was the same size font as everything else. The last line reads, “Please know what you are buying, know how to install & program”. I’m no electrician or computer programmer and I am sure many of you reading this are not either. I have worked around EAS for nearly 28 years and I have replaced a few parts but to install a system or program it, NO THANK YOU! An EAS system can save a retailer a lot of money by reducing shrinkage by almost half (or more in some cases) but you need to know that the supplier is reputable. Use the Loss Prevention ROI Calculator to find out how a NEW system can save you money and even pay for itself over time.
To locate and use the Loss Prevention Calculator just search for the Loss Preventions Systems, Inc. website and find the tab at the top of their page that say ROI Calc. The calculator will ask for your approximate annual sales and how much you are thinking of spending on EAS equipment and the result will show you how much you can reduce shrink by AND how long it will take for your system to pay for itself. There is no sales pitch or registration that is going to solicit a bunch of unwanted emails into your inbasket. Loss Prevention Systems, Inc. wants store owners to know how much a new Sensormatic system can save your business in theft related shortage each year. You are going to the web site of a company that has been in business since 1983 with the goal of helping small and medium size retailers stop theft and significantly reduce shortage in those stores (by the way, they like to help big retailers too!). That they went out of their way to create a free Loss Prevention ROI Calculator demonstrates their commitment to stopping shoplifters and their activity.
Perhaps you are one of those people who is an electrician and computer programmer and confident in your ability to install and program an EAS system. You may not even need to use a Loss Prevention Calculator because you are that sure of your abilities and can make anything work. What is your time worth? You may be able to get that used system and you may be able to install it but is it worth the investment of your time to do all of the work? If you are running a retail store you have to be focused on it and installing a used system may be more than you bargained for if it doesn’t work. How about a warranty and support? If you get a system like the one I found online there is no support or help for you. On the other hand if you purchase a Sensormatic system through Loss Prevention Systems, Inc. you get a 1 year warranty and you receive installation of your system by a Sensormatic factory technician. But the benefits you receive by purchasing from Loss Prevention Systems, Inc. don’t stop there. You also get free online live shoplifting prevention training from Loss Prevention Systems, Inc. and assistance in setting up a loss prevention program for your store.
I am not saying that there is not an appropriate time and place to purchase used stuff. However when it comes to Loss Prevention and keeping your merchandise secure there is no substitute for getting new equipment and the support offered by Loss Prevention Systems, Inc. So stop reading, go to their website and use the Loss Prevention ROI Calculator to find out how you can start saving money almost immediately with a new Sensormatic system.
Get more information on the Loss Prevention Calculator, contact us or call 1.770.426.0547 today.
