I saw a commercial on television the other day that made me start to think about integrity and retail traffic counting companies. The commercial was geared towards consumers who are thinking about purchasing a new phone. The business offers free phones but fails to mention the contracts involved or the various fees associated with the purchase of the phone. The commercial has a saleswoman holding a phone contract and a person you assume to be a lawyer standing behind her. Every time she uses the word “free” the lawyer puts up air quotes. The gist of the commercial is that a customer may not be given all of the information for a smart decision. What is perceived to be free really has hidden costs and fees associated with the contracts. Business owners are no different than any other customer when they are making purchases for their stores. Whether it is a point of sale system, an inventory management software suite or people counting systems offered by Loss Prevention Systems Inc., an owner has to be confident he/she is going to get what is promised.
Retail traffic counting companies are businesses that provide sensors that track customer foot traffic in and out of stores. The idea behind people counting systems is that they assist managers in identifying how many customers have been in a store. They should be able to provide day of week and hourly breakdowns of foot traffic. Knowing when patrons are visiting the store can improve scheduling efficiency and optimize sales. By having more associates on the selling floor at peak times customers are more likely to get the help they need in finding products they want. It even increases the likelihood that purchases can be accessorized or a sales clerk upsells a purchase. The dilemma for store owners is determining which are the retail traffic companies that are going to deliver what they promise? Purchasing a system based on pie-in-the-sky promises that sound too good to be true is a bad idea. Unfortunately many sales people do that and there is never a lawyer standing behind them using “air quotes”.
Loss Prevention Systems Inc. is a business that has been around since 1983 and with good reason. It is a company that delivers what it promises. When they sell people counting systems they are able to provide more than a door counting sensor. They can equip stores that have electronic article surveillance (EAS) towers with the LPSI-Evolve store app for real time EAS alarm activity. The aps allows managers to see how many customers are entering and leaving the store at any given moment and they can also be alerted to an EAS alarm activation. Think about the potential this has for impacting sales and shortage in your store.
Suppose you have a mobile device and as you are working you receive an alert indicating a customer has entered your store. You can greet that customer and assist them in finding what they need. If the customer is actually a shoplifter and the EAS tower didn’t make them change their mind about trying to steal when they walked in the building the immediate customer service will. It is a fact that customer service and EAS technology are strong deterrents to theft. Retail traffic counting companies that only tell you how many people visited your stores are giving you old data with limited value. Bill Bregar, founder of Loss Prevention Systems Inc. (LPSI) is aware of the impact live, actionable information can have for stores. Since it is the business of LPSI to assist stores in increasing profits and driving down shortage you can be sure they aren’t over-selling or under-delivering people counting systems and the LPSI-Evolve store app.
Retail traffic counting companies are ready to sell you their systems and their sales staff will promise you what they think you want to hear. Are they reliable or do they have the integrity to stand behind their promises? Remember there won’t be any lawyer there to “air quote” each over-inflated guarantee they try to hook you with. Give LPSI a try and see just how people counting systems really can add to your bottom line.
For more information on people counting systems, contact us or call 1.770.426.0547
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Don’t Let Traffic Jams And Front End Slow Downs Hurt Sales; Find Out How Retail Traffic Counting Companies Can Drive Profits
Do you ever watch your morning traffic report before you go to work? Sometimes the information we get from those reports can be useful, we learn where an accident has taken place and we can find an alternate route if necessary. We may find out road construction is tying up traffic causing delays. We even get a heads up that school buses are out so expect slow- downs stops and buses pick up children. Retail traffic counting companies can provide store owners with valuable information that can be useful for improving sales and customer service issues using reporting information from a customer counting device or door counting sensor. Much like the traffic reporter it can give the information that can help ensure you take a better, more efficient route to your destination which is running a successful and profitable business.
A door counting sensor placed at the entrance(s) of a store can provide data on how many people have entered the business during the day. Reporting can provide hourly breakdowns so an owner or manager can see when the peak periods of that day were. If a store has an electronic article surveillance system the door counting sensor can be tied into it. For stores that have taken steps to prevent theft with an electronic article surveillance system, a customer counting device can report how many alarm activations took place during the day and what times those alarms happened. In a sense, retail traffic counting companies provide valuable information that can help shop owners prepare for future traffic patterns, whether it is how many people will visit the store and may need sales advice or assistance or how many people will wait in checkout lines wanting to buy merchandise. If properly prepared, a manager may have extra sales floor help or extra cashiers that may keep customers from walking out empty handed.
Think about retail counting companies like your local traffic report in this sense, if you know in advance what to expect you can better prepare for it. If the reports you receive demonstrate you have increases in customer traffic on Friday afternoons you can evaluate your staffing model and adjust it so you have more employees working during that peak time. Conversely, if Monday mornings are particularly slow, reduce the number of employees at that time of the day. Adjust payroll to fit the traffic patterns of the store. Do you ever look at snarled and backed up lines at the registers and wonder what happened? Do you ever think to yourself, “I wish I had an extra cashier right now!”? This is one of the advantages a door counting sensor can provide. You can look at past trends and make schedules that ensure you have the right people to meet customer demand.
A customer counting device does also provide reporting data on the number of electronic article surveillance alarms a store is receiving. If the store has faulty equipment a repair ticket can quickly be submitted for a repair. If excess alarms are taking place a store owner will have a more accurate picture of it than what employees are reporting. It means quicker service calls can be placed or there may be a requirement for trying to stop a shoplifting ring or individual hitting the store on a certain day. It could also help owners identify training needs for associates on how to respond to an alarm.
By using retail traffic counting companies you can prevent those ugly lines backing up at the checkout lanes. Unfortunately for you, the only detour your customers tend to make as opposed to the driver on the road is a one-way trek out your doors without a purchase. Abandoned shopping carts of merchandise that translate to lost sales can be avoided. Customers waiting for sales floor help that never arrives can be a thing of the past. No one enjoys a traffic jam and they don’t enjoy waiting to make purchases. See how much you can improve your sales and customer service performance by finding out what retail traffic counting companies can do for you.
Need information on Retail Traffic Counting Companies? Give us a call at 1.770.426.0547 now.
Do you ever watch your morning traffic report before you go to work? Sometimes the information we get from those reports can be useful, we learn where an accident has taken place and we can find an alternate route if necessary. We may find out road construction is tying up traffic causing delays. We even get a heads up that school buses are out so expect slow- downs stops and buses pick up children. Retail traffic counting companies can provide store owners with valuable information that can be useful for improving sales and customer service issues using reporting information from a customer counting device or door counting sensor. Much like the traffic reporter it can give the information that can help ensure you take a better, more efficient route to your destination which is running a successful and profitable business.
A door counting sensor placed at the entrance(s) of a store can provide data on how many people have entered the business during the day. Reporting can provide hourly breakdowns so an owner or manager can see when the peak periods of that day were. If a store has an electronic article surveillance system the door counting sensor can be tied into it. For stores that have taken steps to prevent theft with an electronic article surveillance system, a customer counting device can report how many alarm activations took place during the day and what times those alarms happened. In a sense, retail traffic counting companies provide valuable information that can help shop owners prepare for future traffic patterns, whether it is how many people will visit the store and may need sales advice or assistance or how many people will wait in checkout lines wanting to buy merchandise. If properly prepared, a manager may have extra sales floor help or extra cashiers that may keep customers from walking out empty handed.
Think about retail counting companies like your local traffic report in this sense, if you know in advance what to expect you can better prepare for it. If the reports you receive demonstrate you have increases in customer traffic on Friday afternoons you can evaluate your staffing model and adjust it so you have more employees working during that peak time. Conversely, if Monday mornings are particularly slow, reduce the number of employees at that time of the day. Adjust payroll to fit the traffic patterns of the store. Do you ever look at snarled and backed up lines at the registers and wonder what happened? Do you ever think to yourself, “I wish I had an extra cashier right now!”? This is one of the advantages a door counting sensor can provide. You can look at past trends and make schedules that ensure you have the right people to meet customer demand.
A customer counting device does also provide reporting data on the number of electronic article surveillance alarms a store is receiving. If the store has faulty equipment a repair ticket can quickly be submitted for a repair. If excess alarms are taking place a store owner will have a more accurate picture of it than what employees are reporting. It means quicker service calls can be placed or there may be a requirement for trying to stop a shoplifting ring or individual hitting the store on a certain day. It could also help owners identify training needs for associates on how to respond to an alarm.
By using retail traffic counting companies you can prevent those ugly lines backing up at the checkout lanes. Unfortunately for you, the only detour your customers tend to make as opposed to the driver on the road is a one-way trek out your doors without a purchase. Abandoned shopping carts of merchandise that translate to lost sales can be avoided. Customers waiting for sales floor help that never arrives can be a thing of the past. No one enjoys a traffic jam and they don’t enjoy waiting to make purchases. See how much you can improve your sales and customer service performance by finding out what retail traffic counting companies can do for you.
Need information on Retail Traffic Counting Companies? Give us a call at 1.770.426.0547 now.
