Retail traffic counting – 3 WC Blog 719
Door Counting Sensor -4
Score Big When You Use A Customer Counting Device – Part 2
Since you are here I am hopeful that you are interested in more information on how retail traffic counting can help build your sales as we started to explore in Part 1 of this series. For those who have missed Part 1, please continue reading because you can benefit too (and you can go back later and read part 1). In Part 1 we talked about how Bill Bregar the founder of Loss Prevention Systems, Inc. sees a missed opportunity for sales when store owners and managers focus attention on transaction totals. There are customers who are invisible to them, the people who walked in but never bought anything so they don’t show up on the receipt tapes. Invisible customers equate to lost sales but Bill found the solution to the problem. Install a Sensormatic door counting sensor. Stores already equipped with a Sensormatic electronic article surveillance system may be able to have an existing system fitted with a sensor. When managers start to see that there are people in the store not making purchases they can begin to look for methods to capture those missed opportunities.
Before we turn to methods for capturing missed sales and using the data retrieved from a retail traffic counting system I want to talk about why the electronic article surveillance piece of this equation is so important. You do have people entering the store not being accounted for on a point of sale receipt tape but they are also not leaving empty-handed. These are shoplifters and employees who are stealing merchandise and causing you shortage. In fact if left unchecked they could be costing you 2% or even more in lost merchandise. An electronic article surveillance system can cut that shrinkage by half and can produce results almost immediately once installed. Purchase an electronic article surveillance system with a door counting sensor installed in it and you can kill two birds with one stone. Loss Prevention Systems, Inc. can help you with a Sensormatic system and if cost is a concern they can help with financing. You can also try their Free ROI Calculator to see how fast a system can pay for itself over time. I mention this because I don’t want people to focus on a system purchase and overlook all of the advantages a system can provide your business because of a misconception they cannot afford a Sensormatic system.
As mentioned the missed opportunities for sales can be corrected with the installation of a door counting sensor let’s examine how that can be accomplished.
• A sensor can provide data that includes the time of the day when shoppers are entering a store. Managers can begin to see trends based on the day of the week and the hours customers are coming in. Scheduling of employees can be focused on those particular hours to put more workers on the sales floor. More employees focused on helping customers translate to more sales.
• Just as you can focus scheduling based on foot traffic to add sales floor coverage, the same information can help to improve cashier scheduling as well. It is not uncommon for shoppers to leave without making a purchase if they perceive a wait time in line will be too long (I’ve done it myself). Having enough cashiers to improve checkout wait times will increase your overall sales.
• Effective ad campaigns are those that draw in more customers. How do you know if you are spending money on the right advertising platforms? I would argue that knowing how many people are already visiting your establishment and then monitoring the numbers after the initiation of the campaign would be the best way to do so. Rather than basing your determination on point of sale information which can fluctuate traffic counters give hard numbers. If you find you are not seeing increases in customer traffic after a reasonable time you can change your strategy and spend your money on another format.
• Finally, though it may not seem like it is related to increasing sales it does help in the long term. Adding a retail traffic counting sensor and staffing the salesfloor as I mentioned will deter shoplifting. The improved customer service (along with the Sensormatic towers and tags) will prevent theft which improves your merchandise in-stocks. In turn merchandise is now available to the paying customers.
Missed sales opportunities are often unseen. Install a door counting sensor and you can begin to see a whole group of customers you did not know existed. Meet THEIR needs and watch your sales truly take off.
Retail traffic counting is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Since you are here I am hopeful that you are interested in more information on how retail traffic counting can help build your sales as we started to explore in Part 1 of this series. For those who have missed Part 1, please continue reading because you can benefit too (and you can go back later and read part 1). In Part 1 we talked about how Bill Bregar the founder of Loss Prevention Systems, Inc. sees a missed opportunity for sales when store owners and managers focus attention on transaction totals. There are customers who are invisible to them, the people who walked in but never bought anything so they don’t show up on the receipt tapes. Invisible customers equate to lost sales but Bill found the solution to the problem. Install a Sensormatic door counting sensor. Stores already equipped with a Sensormatic electronic article surveillance system may be able to have an existing system fitted with a sensor. When managers start to see that there are people in the store not making purchases they can begin to look for methods to capture those missed opportunities.
Before we turn to methods for capturing missed sales and using the data retrieved from a retail traffic counting system I want to talk about why the electronic article surveillance piece of this equation is so important. You do have people entering the store not being accounted for on a point of sale receipt tape but they are also not leaving empty-handed. These are shoplifters and employees who are stealing merchandise and causing you shortage. In fact if left unchecked they could be costing you 2% or even more in lost merchandise. An electronic article surveillance system can cut that shrinkage by half and can produce results almost immediately once installed. Purchase an electronic article surveillance system with a door counting sensor installed in it and you can kill two birds with one stone. Loss Prevention Systems, Inc. can help you with a Sensormatic system and if cost is a concern they can help with financing. You can also try their Free ROI Calculator to see how fast a system can pay for itself over time. I mention this because I don’t want people to focus on a system purchase and overlook all of the advantages a system can provide your business because of a misconception they cannot afford a Sensormatic system.
As mentioned the missed opportunities for sales can be corrected with the installation of a door counting sensor let’s examine how that can be accomplished.
• A sensor can provide data that includes the time of the day when shoppers are entering a store. Managers can begin to see trends based on the day of the week and the hours customers are coming in. Scheduling of employees can be focused on those particular hours to put more workers on the sales floor. More employees focused on helping customers translate to more sales.
• Just as you can focus scheduling based on foot traffic to add sales floor coverage, the same information can help to improve cashier scheduling as well. It is not uncommon for shoppers to leave without making a purchase if they perceive a wait time in line will be too long (I’ve done it myself). Having enough cashiers to improve checkout wait times will increase your overall sales.
• Effective ad campaigns are those that draw in more customers. How do you know if you are spending money on the right advertising platforms? I would argue that knowing how many people are already visiting your establishment and then monitoring the numbers after the initiation of the campaign would be the best way to do so. Rather than basing your determination on point of sale information which can fluctuate traffic counters give hard numbers. If you find you are not seeing increases in customer traffic after a reasonable time you can change your strategy and spend your money on another format.
• Finally, though it may not seem like it is related to increasing sales it does help in the long term. Adding a retail traffic counting sensor and staffing the salesfloor as I mentioned will deter shoplifting. The improved customer service (along with the Sensormatic towers and tags) will prevent theft which improves your merchandise in-stocks. In turn merchandise is now available to the paying customers.
Missed sales opportunities are often unseen. Install a door counting sensor and you can begin to see a whole group of customers you did not know existed. Meet THEIR needs and watch your sales truly take off.
Retail traffic counting is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Loss Prevention Calculator -3 WC Blog 717
Loss Prevention ROI Calculator-3
Loss Prevention Calculator Makes It Clear Why A New EAS System Is A Smart Choice
Where is a Loss Prevention Calculator for making an online purchase of an electronic article surveillance system (EAS)? No, I’m not making an EAS purchase but I was curious and looking at what it would cost if I were in the market for a used one. I found one for a little over 3K and according to the online seller it comes with towers, deactivator, re-activator, control box and a couple of other items. I saw no tags or labels included but I thought what the heck, I can find used tags too right? I can save a lot of money here. After I read through the entire description I found something at the very last line of the page that would concern me if I was a buyer. I would call it the small print but to be fair it was the same size font as everything else. The last line reads, “Please know what you are buying, know how to install & program”. I’m no electrician or computer programmer and I am sure many of you reading this are not either. I have worked around EAS for nearly 28 years and I have replaced a few parts but to install a system or program it, NO THANK YOU! An EAS system can save a retailer a lot of money by reducing shrinkage by almost half (or more in some cases) but you need to know that the supplier is reputable. Use the Loss Prevention ROI Calculator to find out how a NEW system can save you money and even pay for itself over time.
To locate and use the Loss Prevention Calculator just search for the Loss Preventions Systems, Inc. website and find the tab at the top of their page that say ROI Calc. The calculator will ask for your approximate annual sales and how much you are thinking of spending on EAS equipment and the result will show you how much you can reduce shrink by AND how long it will take for your system to pay for itself. There is no sales pitch or registration that is going to solicit a bunch of unwanted emails into your inbasket. Loss Prevention Systems, Inc. wants store owners to know how much a new Sensormatic can save your business in theft related shortage each year. You are going to the web site of a company that has been in business since 1983 with the goal of helping small and medium size retailers stop theft and significantly reduce shortage in those stores (by the way, they like to help big retailers too!). That they went out of their way to create a free Loss Prevention ROI Calculator demonstrates their commitment to stopping shoplifters and their activity.
Perhaps you are one of those people who is an electrician and computer programmer and confident in your ability to install and program an EAS system. You may not even need to use a Loss Prevention Calculator because you are that sure of your abilities and can make anything work. What is your time worth? You may be able to get that used system and you may be able to install it but is it worth the investment of your time to do all of the work? If you are running a retail store you have to be focused on it and installing a used system may be more than you bargained for if it doesn’t work. How about a warranty and support? If you get a system like the one I found online there is no support or help for you. On the other hand if you purchase a Sensormatic system through Loss Prevention Systems, Inc. you get a 1 year warranty and you receive installation of your system by a Sensormatic factory technician. But the benefits you receive by purchasing from Loss Prevention Systems, Inc. don’t stop there. You also get free online live shoplifting prevention training from Loss Prevention Systems, Inc. and assistance in setting up a loss prevention program for your store.
I am not saying that there is not an appropriate time and place to purchase used stuff. However when it comes to Loss Prevention and keeping your merchandise secure there is no substitute for getting new equipment and the support offered by Loss Prevention Systems, Inc. So stop reading, go to their website and use the Loss Prevention ROI Calculator to find out how you can start saving money almost immediately with a new Sensormatic system.
Get more information on the Loss Prevention Calculator, contact us or call 1.770.426.0547 today.
Where is a Loss Prevention Calculator for making an online purchase of an electronic article surveillance system (EAS)? No, I’m not making an EAS purchase but I was curious and looking at what it would cost if I were in the market for a used one. I found one for a little over 3K and according to the online seller it comes with towers, deactivator, re-activator, control box and a couple of other items. I saw no tags or labels included but I thought what the heck, I can find used tags too right? I can save a lot of money here. After I read through the entire description I found something at the very last line of the page that would concern me if I was a buyer. I would call it the small print but to be fair it was the same size font as everything else. The last line reads, “Please know what you are buying, know how to install & program”. I’m no electrician or computer programmer and I am sure many of you reading this are not either. I have worked around EAS for nearly 28 years and I have replaced a few parts but to install a system or program it, NO THANK YOU! An EAS system can save a retailer a lot of money by reducing shrinkage by almost half (or more in some cases) but you need to know that the supplier is reputable. Use the Loss Prevention ROI Calculator to find out how a NEW system can save you money and even pay for itself over time.
To locate and use the Loss Prevention Calculator just search for the Loss Preventions Systems, Inc. website and find the tab at the top of their page that say ROI Calc. The calculator will ask for your approximate annual sales and how much you are thinking of spending on EAS equipment and the result will show you how much you can reduce shrink by AND how long it will take for your system to pay for itself. There is no sales pitch or registration that is going to solicit a bunch of unwanted emails into your inbasket. Loss Prevention Systems, Inc. wants store owners to know how much a new Sensormatic system can save your business in theft related shortage each year. You are going to the web site of a company that has been in business since 1983 with the goal of helping small and medium size retailers stop theft and significantly reduce shortage in those stores (by the way, they like to help big retailers too!). That they went out of their way to create a free Loss Prevention ROI Calculator demonstrates their commitment to stopping shoplifters and their activity.
Perhaps you are one of those people who is an electrician and computer programmer and confident in your ability to install and program an EAS system. You may not even need to use a Loss Prevention Calculator because you are that sure of your abilities and can make anything work. What is your time worth? You may be able to get that used system and you may be able to install it but is it worth the investment of your time to do all of the work? If you are running a retail store you have to be focused on it and installing a used system may be more than you bargained for if it doesn’t work. How about a warranty and support? If you get a system like the one I found online there is no support or help for you. On the other hand if you purchase a Sensormatic system through Loss Prevention Systems, Inc. you get a 1 year warranty and you receive installation of your system by a Sensormatic factory technician. But the benefits you receive by purchasing from Loss Prevention Systems, Inc. don’t stop there. You also get free online live shoplifting prevention training from Loss Prevention Systems, Inc. and assistance in setting up a loss prevention program for your store.
I am not saying that there is not an appropriate time and place to purchase used stuff. However when it comes to Loss Prevention and keeping your merchandise secure there is no substitute for getting new equipment and the support offered by Loss Prevention Systems, Inc. So stop reading, go to their website and use the Loss Prevention ROI Calculator to find out how you can start saving money almost immediately with a new Sensormatic system.
Get more information on the Loss Prevention Calculator, contact us or call 1.770.426.0547 today.
retail traffic counting – 4 WC Blog 718
Customer Counting Device – 4
Score Big When You Use A Customer Counting Device – Part 1
As retailers we count money as the measure of our success but I believe often we overlook the importance of retail traffic counting as a measure of success (or missed opportunity). I will use one of my favorite analogies to demonstrate what I mean. I attended a Coastal Carolina Football game some time ago and the announcer heralded the attendance numbers for this game based on “ticket sales”. He didn’t say ticket sales but that was what he meant. I can make this conclusion because looking around the stadium there was absolutely no way the attendance matched the numbers he was giving us. Had his numbers been actual people in the stadium the stands would have been packed and would have added energy to the home team. Unfortunately things just did not match up which I believe does not help the morale of the team. That is simply my assumption but a safe one I think since we lost the game. Now I would like you to think about this in terms of your own store. Do you focus on your “sales” dollars but fail to see how many people are walking through your doors? Do you use a customer counting device in your business? The CEO of Loss Prevention Systems, Inc. Bill Bregar has been in the business of improving sales and decreasing shortage for stores for over 30 years. As a business owner himself and a former Director of Loss Prevention for several major retailers he has learned to look at numbers from a different perspective than many of us would. He recognized that sales represent only a portion of the overall retail picture. Shortage and customer traffic are two major factors that cannot be overlooked but often are due to a lack of information.
In order to follow through on his business commitment to helping retail businesses improve sales and profits Bill wanted to help store owners see that sales numbers are not providing a complete picture of store activity. He found that Sensormatic has a customer counting device that accurately tracks the number of people entering a store. The data gathered by the systems helps store managers see a bigger picture than just point of sale information. For example, let’s say you had a great sales day for your business with $10,000 in sales and 500 transactions. For this example we will assume that no customer returns took place on this day. This means on average each customer spent $20.00 in your store if you use your transaction total as your measure for success. Now the way Bill sees it you didn’t have 500 people in your store that day despite what your transaction tally says. You focus on retail traffic counting using a Sensormatic
Customer counting device and find out you had 800 people walk through your doors. Sure, some of those were children with an adult but some of those were people who walked in and walked out without making a purchase! Good Grief, what happened that those potential customers left empty handed? Was there a missed opportunity for another $6,000 in sales or even $3,000 assuming some of those were children or couples? Do you see that you have only been looking at a small piece of a bigger picture? Bill does and wants to help you change how you look at your business. That begins with the installation of a retail traffic counting system.
Retail owners that have a Sensormatic anti-theft system in place may already be half way there since a customer counting device can be added to many existing Sensormatic towers. If you don’t have a Sensormatic system don’t fret, Loss Prevention Systems, Inc. can help you with that as well as the door counter. In part 2 we will discuss why the anti-theft system is important to your store for more than just adding a people counter. As I said earlier, Bill wants to help stores improve profits through shortage reduction and increasing sales which go hand in hand. But if you want to find out more you will have to tune in for part 2 of this series to learn how you can score a touchdown in increased sales with a retail traffic counting system.
Need information on a customer counting device? Give us a call at 1.770.426.0547 now.
As retailers we count money as the measure of our success but I believe often we overlook the importance of retail traffic counting as a measure of success (or missed opportunity). I will use one of my favorite analogies to demonstrate what I mean. I attended a Coastal Carolina Football game some time ago and the announcer heralded the attendance numbers for this game based on “ticket sales”. He didn’t say ticket sales but that was what he meant. I can make this conclusion because looking around the stadium there was absolutely no way the attendance matched the numbers he was giving us. Had his numbers been actual people in the stadium the stands would have been packed and would have added energy to the home team. Unfortunately things just did not match up which I believe does not help the morale of the team. That is simply my assumption but a safe one I think since we lost the game. Now I would like you to think about this in terms of your own store. Do you focus on your “sales” dollars but fail to see how many people are walking through your doors? Do you use a customer counting device in your business? The CEO of Loss Prevention Systems, Inc. Bill Bregar has been in the business of improving sales and decreasing shortage for stores for over 30 years. As a business owner himself and a former Director of Loss Prevention for several major retailers he has learned to look at numbers from a different perspective than many of us would. He recognized that sales represent only a portion of the overall retail picture. Shortage and customer traffic are two major factors that cannot be overlooked but often are due to a lack of information.
In order to follow through on his business commitment to helping retail businesses improve sales and profits Bill wanted to help store owners see that sales numbers are not providing a complete picture of store activity. He found that Sensormatic has a customer counting device that accurately tracks the number of people entering a store. The data gathered by the systems helps store managers see a bigger picture than just point of sale information. For example, let’s say you had a great sales day for your business with $10,000 in sales and 500 transactions. For this example we will assume that no customer returns took place on this day. This means on average each customer spent $20.00 in your store if you use your transaction total as your measure for success. Now the way Bill sees it you didn’t have 500 people in your store that day despite what your transaction tally says. You focus on retail traffic counting using a Sensormatic
Customer counting device and find out you had 800 people walk through your doors. Sure, some of those were children with an adult but some of those were people who walked in and walked out without making a purchase! Good Grief, what happened that those potential customers left empty handed? Was there a missed opportunity for another $6,000 in sales or even $3,000 assuming some of those were children or couples? Do you see that you have only been looking at a small piece of a bigger picture? Bill does and wants to help you change how you look at your business. That begins with the installation of a retail traffic counting system.
Retail owners that have a Sensormatic anti-theft system in place may already be half way there since a customer counting device can be added to many existing Sensormatic towers. If you don’t have a Sensormatic system don’t fret, Loss Prevention Systems, Inc. can help you with that as well as the door counter. In part 2 we will discuss why the anti-theft system is important to your store for more than just adding a people counter. As I said earlier, Bill wants to help stores improve profits through shortage reduction and increasing sales which go hand in hand. But if you want to find out more you will have to tune in for part 2 of this series to learn how you can score a touchdown in increased sales with a retail traffic counting system.
Need information on a customer counting device? Give us a call at 1.770.426.0547 now.
Stop Shoplifting In A Gift Shop, Is A Sensormatic System Necessary?
Why should you spend money on a Sensormatic system if you “only” have a gift shop? Because shoplifters steal, and they steal from anyone. They do not care what kind of retailer you are. The same loss ratio applies to gift stores as it does to, well, any retailer. The formula is simple. Let’s say you lose a $20 item at retail. And let’s suppose that your margin is 2%. You divide $20 by 2 percent and you have the real cost of that loss of $20 (20/.02 = $1000). Yes, to make up and breakeven, not make any profit, you have to sell an additional $1000 in merchandise. That is on top of your normal sales. No one can do that for very long and stay in business.
Typical Sensormatic systems have a Return On Investment (ROI) of about 5.5 months depending how well you follow the Loss Prevention Systems, Inc. program. You can never stop shoplifting altogether however, our program is more than just installing a Sensormatic system. We train you on how to stop shoplifting before they steal and we will do this on a regular basis for you as often as you and your staff reasonably need it.
So if we can train you to deter a significant amount of shoplifting why do you need the Sensormatic system? You and your staff cannot be everywhere all the time. Shoplifters look for opportunities or they will create them where you and your folks are distracted. Busy days with lots of customers on the sales floor at the same time does not leave a lot of time for the identification of a shoplifter or the type of customer service that is required to send them off to someone else.
That is where Sensormatic systems comes into play. In many cases shoplifters will see the active Sensormatic system and they will be deterred. But many are not. Properly secured merchandise will stop the shoplifter in their tracks. Your gift shop will benefit from the same commercial grade systems that the major retailers use.
“But, Sensormatic systems are expensive?” NO, they are not, in fact they are very affordable. Depending on you store’s layout, current level of loss and needs, you could see a ROI payback in a matter of months. This puts you back in control against the shoplifter. Not only will you have a state of the art system but the proper training to attack and keep the shoplifting losses to an acceptable level.
How fast can this all happen? In many cases we can have your system shipped and installed in a matter of a few weeks. Even during a holiday season. Our Sensormatic systems are installed by factory tech’s that do this every day. Sensormatic is a world leader with 80% of the top 200 retailers depending on Sensormatic with the exact same equipment Loss Prevention Systems offers you to stop shoplifting.
Loss Prevention Systems also has the expertise to make sure you get the right genuine Sensormatic hard tags and/or labels to address your particular needs. This is not one size fits all. Your store has a diverse offering of merchandise that requires different solutions. We will help you with that in smaller quantities of the labels and tags you need so that you do not have a back room full.
Loss Prevention Systems will even include a copy of the book “Protect Your Store!” the shoplifting prevention guide for medium to small retailers by Bill Bregar, our founder and CEO. We want you to succeed and be profitable. Because if you stop shoplifting you are winning, then we win too.
For more information about Sensormatic systems and to stop shoplifting Contact us or call 1.770.426.0547 and fix your shoplifting problem once and for all!
Why should you spend money on a Sensormatic system if you “only” have a gift shop? Because shoplifters steal, and they steal from anyone. They do not care what kind of retailer you are. The same loss ratio applies to gift stores as it does to, well, any retailer. The formula is simple. Let’s say you lose a $20 item at retail. And let’s suppose that your margin is 2%. You divide $20 by 2 percent and you have the real cost of that loss of $20 (20/.02 = $1000). Yes, to make up and breakeven, not make any profit, you have to sell an additional $1000 in merchandise. That is on top of your normal sales. No one can do that for very long and stay in business.
Typical Sensormatic systems have a Return On Investment (ROI) of about 5.5 months depending how well you follow the Loss Prevention Systems, Inc. program. You can never stop shoplifting altogether however, our program is more than just installing a Sensormatic system. We train you on how to stop shoplifting before they steal and we will do this on a regular basis for you as often as you and your staff reasonably need it.
So if we can train you to deter a significant amount of shoplifting why do you need the Sensormatic system? You and your staff cannot be everywhere all the time. Shoplifters look for opportunities or they will create them where you and your folks are distracted. Busy days with lots of customers on the sales floor at the same time does not leave a lot of time for the identification of a shoplifter or the type of customer service that is required to send them off to someone else.
That is where Sensormatic systems comes into play. In many cases shoplifters will see the active Sensormatic system and they will be deterred. But many are not. Properly secured merchandise will stop the shoplifter in their tracks. Your gift shop will benefit from the same commercial grade systems that the major retailers use.
“But, Sensormatic systems are expensive?” NO, they are not, in fact they are very affordable. Depending on you store’s layout, current level of loss and needs, you could see a ROI payback in a matter of months. This puts you back in control against the shoplifter. Not only will you have a state of the art system but the proper training to attack and keep the shoplifting losses to an acceptable level.
How fast can this all happen? In many cases we can have your system shipped and installed in a matter of a few weeks. Even during a holiday season. Our Sensormatic systems are installed by factory tech’s that do this every day. Sensormatic is a world leader with 80% of the top 200 retailers depending on Sensormatic with the exact same equipment Loss Prevention Systems offers you to stop shoplifting.
Loss Prevention Systems also has the expertise to make sure you get the right genuine Sensormatic hard tags and/or labels to address your particular needs. This is not one size fits all. Your store has a diverse offering of merchandise that requires different solutions. We will help you with that in smaller quantities of the labels and tags you need so that you do not have a back room full.
Loss Prevention Systems will even include a copy of the book “Protect Your Store!” the shoplifting prevention guide for medium to small retailers by Bill Bregar, our founder and CEO. We want you to succeed and be profitable. Because if you stop shoplifting you are winning, then we win too.
For more information about Sensormatic systems and to stop shoplifting, Contact us or call 1.770.426.0547 and fix your shoplifting problem once and for all!
If Loss Prevention pays for itself how fast can it do it? -3 WC Blog 709
Loss Prevention Calculator -4
Buying An EAS System Saves You Money; Use The Loss Prevention Calculator To See How
If Loss Prevention pays for itself how fast can it do it? That is an interesting question to consider. Can it do it in a day? Perhaps it can be done in a month? Maybe in a year? Can it be done at all? Does it sound like a silly question in the first place? It isn’t a silly question because often people don’t think about how something can pay for itself. In retail we invest in something to improve sales or productivity but not with the mindset it is going to pay for itself over time. Consider when you bought cash registers for your store. You weren’t looking at when that register was going to pay for itself. You might have looked at the ease of use, the functions it could do or if cashiers could have individual sign-on’s but you didn’t think, “Hey, this register is going to pay dividends in time!” You may have even thought about how long is the warranty on it in case it breaks down. Loss Prevention is one area of store operations where there is not only a return on the investment but it can pay for itself and Loss Prevention Systems, Inc. (LPSI) created a Loss Prevention Calculator that will help in seeing that return on investment.
Bill Bregar the founder of LPSI already knew the value that Loss Prevention brings to a store. His company was built on using that knowledge to help stores reduce their shortage and stop theft and fraud. Armed with his experience as a U.S. Army Intelligence Officer, a Bachelor’s Degree in Private Security Administration, training as a Private Investigator and a former National Director of Loss Prevention for several companies, Bill wanted to share that knowledge with owners of small and medium sized stores. One issue is that many people considering a Sensormatic security system deemed it to be just another expense. They did not properly understand that the system reduces theft and even criminal activity that often surrounds stores that experience rabid shoplifting and employee theft. What was Bill’s answer to the problem, the Free Loss Prevention Calculator. The store owners need only to go to the LPSI website, open the ROI Calc. tab and enter a few pieces of information. The result is that user’s see how much they will conservatively reduce the store shrink by and how many months it will take for the Sensormatic system to pay for itself. THAT is a powerful return on investment. If Loss Prevention pays for itself how fast can it do it? The Loss Prevention Calculator can answer that question for you.
There is another benefit to owning a Sensormatic security system that is usually not considered when deciding if it will improve profits. Purchase the system with the door counting sensor included and you can accurately track how many people are visiting your store. Now you are thinking I’m crazy. Consider this, if you know how many people walked into your store and you know how many sales you had in a day from your register information you get a difference. What was it that kept every one of those customers who left empty-handed from buying something? You can then begin to plan for ways that you might be able to capture some of these lost sales in the future. Maybe you do quick surveys of those customers. You may change up your displays or advertising. You might reassess your customer service training. Looking at the time of day of customer traffic you may change up how you schedule employees.
So back to the original question, if Loss Prevention pays for itself how fast can it do it? There is no specific time frame. What I can tell you is that they DO significantly impact losses due to theft. I have seen them work over my 28 years in retail. Add the door counting sensor in and use the data to increase sales and that is going to only add more money to your bottom line. Now take a few minutes to try out the Loss Prevention Calculator and see for yourself. What are you waiting for? It’s FREE!
The Loss Prevention Calculator is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
If Loss Prevention pays for itself how fast can it do it? That is an interesting question to consider. Can it do it in a day? Perhaps it can be done in a month? Maybe in a year? Can it be done at all? Does it sound like a silly question in the first place? It isn’t a silly question because often people don’t think about how something can pay for itself. In retail we invest in something to improve sales or productivity but not with the mindset it is going to pay for itself over time. Consider when you bought cash registers for your store. You weren’t looking at when that register was going to pay for itself. You might have looked at the ease of use, the functions it could do or if cashiers could have individual sign-on’s but you didn’t think, “Hey, this register is going to pay dividends in time!” You may have even thought about how long is the warranty on it in case it breaks down. Loss Prevention is one area of store operations where there is not only a return on the investment but it can pay for itself and Loss Prevention Systems, Inc. (LPSI) created a Loss Prevention Calculator that will help in seeing that return on investment.
Bill Bregar the founder of LPSI already knew the value that Loss Prevention brings to a store. His company was built on using that knowledge to help stores reduce their shortage and stop theft and fraud. Armed with his experience as a U.S. Army Intelligence Officer, a Bachelor’s Degree in Private Security Administration, training as a Private Investigator and a former National Director of Loss Prevention for several companies, Bill wanted to share that knowledge with owners of small and medium sized stores. One issue is that many people considering a Sensormatic security system deemed it to be just another expense. They did not properly understand that the system reduces theft and even criminal activity that often surrounds stores that experience rabid shoplifting and employee theft. What was Bill’s answer to the problem, the Free Loss Prevention Calculator. The store owners need only to go to the LPSI website, open the ROI Calc. tab and enter a few pieces of information. The result is that user’s see how much they will conservatively reduce the store shrink by and how many months it will take for the Sensormatic system to pay for itself. THAT is a powerful return on investment. If Loss Prevention pays for itself how fast can it do it? The Loss Prevention Calculator can answer that question for you.
There is another benefit to owning a Sensormatic security system that is usually not considered when deciding if it will improve profits. Purchase the system with the door counting sensor included and you can accurately track how many people are visiting your store. Now you are thinking I’m crazy. Consider this, if you know how many people walked into your store and you know how many sales you had in a day from your register information you get a difference. What was it that kept every one of those customers who left empty-handed from buying something? You can then begin to plan for ways that you might be able to capture some of these lost sales in the future. Maybe you do quick surveys of those customers. You may change up your displays or advertising. You might reassess your customer service training. Looking at the time of day of customer traffic you may change up how you schedule employees.
So back to the original question, if Loss Prevention pays for itself how fast can it do it? There is no specific time frame. What I can tell you is that they DO significantly impact losses due to theft. I have seen them work over my 28 years in retail. Add the door counting sensor in and use the data to increase sales and that is going to only add more money to your bottom line. Now take a few minutes to try out the Loss Prevention Calculator and see for yourself. What are you waiting for? It’s FREE!
The Loss Prevention Calculator is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
