Ask any retailer today and they’ll tell you that the fastest growing part of their business is E-Commerce. I work for a company that has a fairly decent online store and I can tell you that within the past 4 years, it has exploded. A considerable amount of people, myself included, would much rather shop from the comfort of my own home. It’s fast, easy and you don’t have to deal with crowds and traffic, especially during the holiday season. It’s also more convenient, with most sites offering free, or heavily reduced shipping. Anyone with a smartphone can practically have anything they could ever need shipped right to their door. For a new business, an online store is much more affordable than a traditional brick and mortar. The one thing the online store has in common with a traditional retailer though, is shrink. If you’ve got your hands in the E-Com cookie jar, you may want to take a look at Alpha Shark Tags and how they could save you tons on loss.
As an online apparel retailer, you probably don’t have to worry much about shoplifting. It’s not like someone can walk into your store and stuff a purse full of your clothing. In fact, you’ve probably never thought about customer theft since the day you first launched. Why should you? You never have face to face interactions with your customers, and the only time your customers are touching your product is well after it has been purchased. So where is the risk? The big two are counterfeiting and wardrobing. If you’re not familiar with the wardrobing, it’s where a customer will purchase an item, where it once, or twice and then return it within your allotted return policy and receive a full refund. On the surface, it doesn’t seem like that big of a deal, but it is. It’s a form of return fraud that many store fronts have taken very seriously…. And you should too.
Alpha Shark Tags are a great solution to this fraud scheme. They are small, in-expensive and will not damage a garment. You can place the tag in a very open place on any piece of apparel. If placed in a prominent location, it will not allow a customer to wear it out in public. You could also stipulate in your returns policy that a garment cannot be returned without the tag still in place. This will not only protect your sales, but also protect your honest customers from higher prices.
For more information, contact us: Alpha Shark Tags, or call 1.770.426.0547