Shoplifting has long been a threat to retailers nationwide but never has it been considered as much as a threat as it is now. Recent studies having it overtaking internal theft as the greatest threat to retail businesses today. Part of that threat is from the growing concern with organized retail crime (ORC) which is targeting small shops as well as large businesses to effectuate their goals. This makes it more important than ever to do everything we can to prevent shoplifting from taking our merchandise. To that end, we have to consider ways in which we can “target harden” our merchandise and keep it out of the hands of organized crime as well as the everyday opportunistic shoplifter.
This has to be thought out clearly as the merchandise being targeted by organized crime is not much different than what the opportunistic shoplifter is trying to get his or her hands on. Everyone likes high-end electronics and all those sweet gadgets that our genius inventors are coming up with but everything from razor blades and eyeglasses to anything else you can hang on a hook is a potential target for shoplifting.
We are not alone in the fight, however. We have many technological partners who have been fighting right alongside of us to stop shoplifting. Electronic article surveillance (EAS), everyone will agree, was one of the greatest technological advances ever made on the behalf of retailers to help attack shoplifting. Checkpoint Systems has leveraged EAS technology in their systems to help us protect our merchandise. Their Alpha line of products is designed to protect this merchandise. The Alpha Jewel Lok is a specially designed EAS package that secures your jewelry and keeps it leaving from your store without being detected by your EAS system. Alpha has many other retail anti-theft devices that are designed for specific applications. The eyewear tag protects your high-end sunglasses as well as prescription and reading glasses which are an easy target of shoplifters due to their ease of concealability. The Alpha ink tag ensures that you clothing items stay in your store, are detected by your EAS system or as a last resort have no serviceability when the ink stains the garment when the supposedly successful shoplifter tries to remove the Alpha ink tag. There is also the Alpha hang tag that protects those razor blades and other merchandise that you hang on hooks. Checkpoint Systems and Alpha, have a retail anti-theft solution for about any product you want to protect.
All of these solutions help us keep our merchandise in our stores and out of the hands of the criminal enterprise member as well as that young teen who happened to see that cool piece of jewelry hanging from your jewelry rack and wants to help herself to it. Think about it. What else could you do? You could lock that piece of jewelry in the cabinet and get it out every time the customer wants to see it. Is that worth it for low cost or mid cost merchandise? The Alpha Jewel Lok will work to protect it without you having to go to the expense of that staff member opening and closing cabinets all day.
We could also do the same thing with those razorblades in order to prevent shoplifting. You could put them in that locking cabinet and have a staff member get it out each time the customer wanted to try to figure out which razor blade he needed for his razor. Instead you can put the blades on the rack with confidence and let the Alpha hang tag protect it.
Whether it is the Alpha jewel lok, the Alpha hang tag, the Alpha ink tag or another Alpha product, you have an electronic article surveillance partner out there to help you stop shoplifting. We need to leverage that partnership and ensure that we target harden, reducing the expense to our business and to pass on costs to the consumer. All the shrink losses in our business from internal theft, shoplifting, and pure loss need to be reduced but there is so much we can do to “target harden” our business and prevent shoplifting.
For more information on Alpha hard tags contact us or call 1.770.426.0547.