What happens to sales when merchandise is locked up? What happens when a customer wants to try a coat, or other clothing item on, but they have to wait for an employee to unlock the product first? Many retailers are not equipped with the appropriate level of payroll needed to have an employee dedicated to standing watch over locked up product.
That is the point of locking merchandise with a complex cabling system, right? It eliminates the need for an employee to stand over the merchandise to make sure it is not stolen. Having to lock up the product and have an employee stand watch would be counter productive. A financially effective strategy to prevent shoplifting would be to have only one or the other, not to require both.
But that’s what many retailers have done. They put the merchandise under lock and key, but require the assistance of an employee for paying customers to try on and access the product. The employee must also stay with the customer the entire time, in case they decide they do not want the item. The employee needs to be ready to lock the product back up.
From a customer’s perspective, they cannot just try on an item on impulse when something catches their eye. They must track down an employee, who may or may not be in the area. Then they have to make sure the employee they found actually has the key or the code to open the locks. Often, only managers have such codes so the employee has to go and track down a manager.
From there the customer can try on the item, while being hovered over by a manager who may or may not express interest in being stuck there, when they have other things they are trying to get done. None of this is setting the customer up for a stellar in store experience. The end result, is all to often the customer gives up before they even try to find an employee, if one is not readily available.
So the question is how to balance the need for clothing security, while eliminating the need for labor hours to be spent monitoring these high theft items? The solution still comes in a lock, but not the same kind that causes a customer to bypass purchasing the item. It is an Alpha Security Alpha 3 Alarm CableLok.
The CableLok is an alarming lock that does not require the same dedication of monitoring by an employee. The Alpha 3 Alarm protects the merchandise from being deactivated, tampered or disarmed without anyone noticing. The internal alarm creates an audible siren detracting a shoplifter within the store. The retail anti theft device will also arm itself if a shoplifter tries to run out the store with it. The internal alarm will sound on the tag, not just at the door pedestals like a 1 alarm product.
The CableLok protects the merchandise, and allows for open display of the product. Customers can easily try on items at their leisure, without having the added hassle of tracking down an employee.
Visit the Loss Prevention Store for Alpha 2Alarm, Alpha 3Alarm, Alpha Fashion2, Alpha Jewel Lok, Alpha Nano Gate, Alpha Shark Tag, Alpha Spider Wrap and other retail anti-theft devices from Alpha Security to use in conjunction with your Electronic Article Surveillance or EAS system that can help you prevent shoplifting in your business.
For more information on how you can use Alpha Security retail anti-theft devices and your Electronic Article Surveillance or EAS system to prevent shoplifting contact us or call 1.770.426.0547