Have you been thinking about purchasing an Electronic Article Surveillance (EAS) system, but aren’t sold on the benefits of having it in your store? Will it really save you money and help stop shoplifting? Installing a good EAS system in your store will absolutely save you money in the long run, by deterring and alerting you to theft by customers and employees. If you are also worried about the system taking up your advertising space at the doors, Checkpoint Systems will make you very happy. Checkpoint is not only a leading brand in EAS systems, but they also have the option to have an Ad Panels integrated right into the EAS antennas.
Checkpoint Systems have consistently been a staple for most companies when making efforts to stop shoplifting and employee theft in their stores. Although you will have to invest money for the initial setup of the equipment and tagging supplies, the return on that investment will likely be huge. Once you have the system installed and in place, there are so many different products on the market that will are compatible with the system. After that, you have to figure out which products you have in your store that you want to try attaching tags or labels to in order for them to set off the alarm at the doors when someone tries to steal them. For instance, if you sell cosmetics items in your store and have been experiencing an increased amount of theft in that area, you may want to start by placing Checkpoint Labels on those products to start. You want to test, and then continually evaluate your strategy, making changes whenever you feel that it’s necessary.
Be sure that you hold a training session with your team when you receive the new equipment. Train them on how to properly place the labels and tags on the merchandise, and also how to remove them quickly and efficiently at the checkout. This will ensure that the merchandise protection devices are working as they are intended, and also keep your customers happy by not having them wait in line for longer than needed.
When you walk into a store, you are supposed to see the EAS antennas. That is part of the benefit of having them at the doors. You want people to notice they are there, so they will think twice about trying to steal something from your business. While you want people to notice them, that doesn’t mean that they have to be an eyesore. They could actually be sight for sore eyes with the ad panels you can place into them. The system comes standard with a welcome sign, but you can customize the ads to have whatever you want displayed on them for your customers. It could be weekly sales items, a specific product highlight, or even a big event coming up that you want to inform everyone about. If that’s not good enough for you, some Checkpoint Systems are even available with different colors and data integration. So if you were looking for a versatile solution for the theft problem in your store that also allows you to save space with integrated advertising panels, you just found it.
For more information contact us at losspreventionsystems.com or call 1.770.426.0547