For brick and mortar clothing retailers, there are many different options available to combat theft in their stores. But what are your options when don’t have a storefront, and your business is primarily online? Online retailers don’t face all of the same challenges as traditional retailers, but some of the problems are similar. For example, online wardrobing is a growing issue for clothing businesses on the internet. This issue is the same type of dishonesty that occurs in stores, the only difference is that the merchandise is purchased online before being returned. If you are facing a similar challenge with your own business, there’s good news for you. Alpha Shark Tags could very well be the solution to your problem, and save you a great deal of money by reducing fraudulent returns.
This is the issue…online wardrobing starts off as a typical sale. ”Customers” go on the internet and look through your products, finding something that theky think would look good on them. They then pick the size, style, color, and then they purchase the item. So what’s the problem? The problem is that it doesn’t always end with the sale. You have to expect that some merchandise that is purchased is going to wind up getting returned, but what you probably don’t expect is that the “customer” had no intention of keeping the item, or letting you keep your money from the sale.
Although some people make a habit of this type of behavior, online wardrobing usually occurs when someone wants an expensive outfit, suit, or clothing item that they will probably only need or want to wear one time. For example, if there is a big event that they need to attend and want to impress everyone there, but they really can’t afford to buy and keep the outfit, this is where the problem lies. Why keep the item when you can wear it for the event and then return it and get your money back? Of course this logic leads to dishonesty, but that doesn’t stop everyone from doing it.
But how can a merchandise protection device help you prevent theft if you don’t have an actual storefront? It’s easy, because Alpha Shark Tags aren’t your typical clothing security tags. They are made specifically to fight fraudulent returns, and all you have to do is attach the tags to your clothing before you ship the merchandise to the customer. The customer can try on the clothing item without removing the tag, but they won’t want to wear it in public because it is highly visible. If they like the purchased item and want to keep it, the tag can be easily removed with a pair of scissors.
The goal of Alpha Shark Tags isn’t to eliminate returns altogether, but only to reduce the chances of fraudulent returns from occurring. You can still accept returns, but you can require that the tag still be attached to the garment when it is returned if the customer wants a full refund. If you decided to, you may want to offer a partial refund if the tag was removed from the garment before returned, but that is a decision you’d have to make and add to your refund policy.
For more information contact us at clothingsecurity.net or call 1.770.426.0547