Do you provide a bottle service in your nightclub? If you don’t, you may want to reconsider. It can be a great source of extra income. When patrons request a bottle service, they are paying for much more than the bottle, though the cost of the bottle is usually marked up dramatically. In addition to the obvious glamourous side of bottle service that is for the attention getters with the “look at me!” mentality, another reason for your customers to request this service is to guarantee a good area that their group will be able to be seated for the night. It is sometimes difficult to go back and forth to the bar in a nightclub, so providing a VIP personal drink server for the night is very appealing to many people, and they don’t mind paying the extra money for the service.
These services are almost always booked in advance, and not usually a walk in and request type of situation. Not all of your guests will want this service, but the ones that do will bring in a huge amount of profit. For example, if you have a bottle of liquor that normally sells for $50, can now be worth hundreds of dollars for those looking for the VIP experience. Bottle service is becoming more and more prevalent in the nightclub scene, and is not just for superstars anymore. Some of your customers could be bachelor or bachelorette parties, birthday parties, business groups, or just a bunch of friends wanting to have a good night on the town.
If you are offering bottle service in your club, you will definitely want to make sure you order protection for the bottles. The EASy bottle is a great solution for your liquor or wine bottles, which are a types of bottle locks that fit on the top of your liquor bottles. Although your VIP attendants should be keeping track of all of the liquor for the groups, these devices allow you to ensure that your staff are the only ones with access to the bottles, because you don’t want your guests illegally pouring their own alcohol by themselves. The last thing you want is to be responsible for one of your customers gaining access to one of the bottles and helping themselves.
Using bottle locks will ensure that your team are the only ones with access for two reasons. The lock on the top of the bottle doesn’t allow it to be removed without a special key that is made to open the bottle. If patrons were brave enough to take a chance at trying to remove the lock themselves, that’s where the benefit denial would stop them in their tracks. Benefit denial is built into the device, so it will damage the bottle if tampered with, and leave the patron with nothing to enjoy even if they did give it their best try. Most people wouldn’t even attempt to follow through with the bad idea of tampering with the bottle, but keep in mind that these people will most likely be intoxicated and not thinking correctly, but just the sight of the device on the bottle is enough to scare the average person out of trying something they may regret later.
For more information contact us: (bottle service) or call 1.770.426.0547
Do you provide bottle service in your nightclub? If you don’t, you may want to reconsider. It can be a great source of extra income. When patrons request a bottle service, they are paying for much more than the bottle, though the cost of the bottle is usually marked up dramatically. In addition to the obvious glamourous side of bottle service that is for the attention getters with the “look at me!” mentality, another reason for your customers to request this service is to guarantee a good area that their group will be able to be seated for the night. It is sometimes difficult to go back and forth to the bar in a nightclub, so providing a VIP personal drink server for the night is very appealing to many people, and they don’t mind paying the extra money for the service.
These services are almost always booked in advance, and not usually a walk in and request type of situation. Not all of your guests will want this service, but the ones that do will bring in a huge amount of profit. For example, if you have a bottle of liquor that normally sells for $50, can now be worth hundreds of dollars for those looking for the VIP experience. Bottle service is becoming more and more prevalent in the nightclub scene, and is not just for superstars anymore. Some of your customers could be bachelor or bachelorette parties, birthday parties, business groups, or just a bunch of friends wanting to have a good night on the town.
If you are offering bottle service in your club, you will definitely want to make sure you order protection for the bottles. The EASy bottle is a great solution for your liquor or wine bottles, which are a types of bottle locks that fit on the top of your liquor bottles. Although your VIP attendants should be keeping track of all of the liquor for the groups, these devices allow you to ensure that your staff are the only ones with access to the bottles, because you don’t want your guests illegally pouring their own alcohol by themselves. The last thing you want is to be responsible for one of your customers gaining access to one of the bottles and helping themselves.
Using EASy Bottle will ensure that your team are the only ones with access for two reasons. The lock on the top of the bottle doesn’t allow it to be removed without a special key that is made to open the bottle. If patrons were brave enough to take a chance at trying to remove the lock themselves, that’s where the benefit denial would stop them in their tracks. Benefit denial is built into the device, so it will damage the bottle if tampered with, and leave the patron with nothing to enjoy even if they did give it their best try. Most people wouldn’t even attempt to follow through with the bad idea of tampering with the bottle, but keep in mind that these people will most likely be intoxicated and not thinking correctly, but just the sight of the device on the bottle is enough to scare the average person out of trying something they may regret later.
For more information contact us: Bottle Service or call 1.770.426.0547
Most of your customers understand that liquor stores experience theft, and you have to take measures to protect your merchandise. Just be sure that the by taking steps to secure your merchandise, you are not seriously inconveniencing the customer. There are easy solutions that provide both bottle security and convenience. You don’t want to have your customers confusing your store with some kind of liquor museum full of merchandise they can’t touch, but you also want to ensure they are paying for the merchandise when they leave the store.
I have had shoplifters that literally fill a shopping cart full of alcoholic beverages, and push it right out of the store without paying. While not every shoplifting incident causes that much loss all at once, one or two bottles here and there will start to add up to a lot of money. This is why it is so important that you take steps to ensure that your merchandise is secured, and to reduce the chances that people will feel comfortable stealing in your store. You’ll want to use a combination of bottle security and customer service to bring this feeling into your store.
With bottle locks, it’s easy to secure any of your bottle products. If putting a device on a bottle and cranking it can help reduce your loss of products and lift your profits, it would just be illogical not to take full advantage of them to ensure your inventory is protected. The amount of loss you can incur by leaving your inventory unprotected drastically outweighs the cost of protection. If a potential thief sees that your bottles are secured, they are going to have to ask themselves if the merchandise is even worth taking. Not only would they have to steal the stuff, but they also have to hope that by some miracle, they figure out a way to get the bottle locks off the items without causing any damage to the bottle, which is not likely.
You want to create an environment of comfort for the paying customer, and one of discomfort for the shoplifters. You can achieve this balance by using devices like the EASy bottle, which protects your merchandise, but that is also easy for you to remove from the product at the register. This way the customers aren’t waiting around for long periods of time at the register, because it only takes a second to remove the bottle locks.
By the time the customer is checking out at the register, they have already spent time shopping in your store, and waiting in line. The last thing you want them to do is become upset about having to wait on someone to remove a security device. I know that when I am waiting in line at a store, a couple minutes can feel like an eternity. You want to get them through the lines quick, and keep them as happy, loyal customers. Bottle security devices typically only take a second or two to remove for someone that is trained to use them. Make sure that your team is properly trained to remove the devices as quickly as possible, so your customers don’t have to wait for someone trying to figure out how to remove something from their purchase at the register.
For more information contact us: (bottle security) or call 1.770.426.0547
Most of your customers understand that liquor stores experience theft, and you have to take measures to protect your merchandise. Just be sure that the by taking steps to secure your merchandise, you are not seriously inconveniencing the customer. There are easy solutions that provide both bottle security and convenience. You don’t want to have your customers confusing your store with some kind of liquor museum full of merchandise they can’t touch, but you also want to ensure they are paying for the merchandise when they leave the store.
I have had shoplifters that literally fill a shopping cart full of alcoholic beverages, and push it right out of the store without paying. While not every shoplifting incident causes that much loss all at once, one or two bottles here and there will start to add up to a lot of money. This is why it is so important that you take steps to ensure that your merchandise is secured, and to reduce the chances that people will feel comfortable stealing in your store. You’ll want to use a combination of bottle security and customer service to bring this feeling into your store.
With Bottle Locks, it’s easy to secure any of your bottle products. If putting a device on a bottle and cranking it can help reduce your loss of products and lift your profits, it would just be illogical not to take full advantage of them to ensure your inventory is protected. The amount of loss you can incur by leaving your inventory unprotected drastically outweighs the cost of protection. If a potential thief sees that your bottles are secured, they are going to have to ask themselves if the merchandise is even worth taking. Not only would they have to steal the stuff, but they also have to hope that by some miracle, they figure out a way to get the bottle locks off the items without causing any damage to the bottle, which is not likely.
You want to create an environment of comfort for the paying customer, and one of discomfort for the shoplifters. You can achieve this balance by using devices like the EASy bottle, which protects your merchandise, but that is also easy for you to remove from the product at the register. This way the customers aren’t waiting around for long periods of time at the register, because it only takes a second to remove the bottle locks.
By the time the customer is checking out at the register, they have already spent time shopping in your store, and waiting in line. The last thing you want them to do is become upset about having to wait on someone to remove a security device. I know that when I am waiting in line at a store, a couple minutes can feel like an eternity. You want to get them through the lines quick, and keep them as happy, loyal customers. Bottle security devices typically only take a second or two to remove for someone that is trained to use them. Make sure that your team is properly trained to remove the devices as quickly as possible, so your customers don’t have to wait for someone trying to figure out how to remove something from their purchase at the register.
For more information contact us: (bottle security) or call 1.770.426.0547
In order to help stop shoplifting in your store, you should know who you are dealing with and why they are stealing from you. Although there are several different types of shoplifters, I’ll try to narrow it down to two main categories. Sometimes it is difficult to differentiate which group a shoplifter should be placed, but I’ll make it easy and group them as either amateur or professional. The main difference is that an amateur shoplifter usually steals for personal use, while a professional shoplifter typically steals to sell the merchandise after the theft.
The amateur and opportunist are your typical everyday shoplifters. They are usually stealing items for themselves. Some you could classify as opportunists, because they don’t always come into the store planning to steal, but while they are shopping, an opportunity presents itself and they take full advantage. An example of this could be a lack of employees in an area, or even a showcase left unlocked. Many shoplifters in this group will be deterred by anti-shoplifting devices placed on merchandise. Just because this group is categorized as amateurs, doesn’t mean that they won’t cause a good amount of loss.
The booster or professional is a whole different species of shoplifter. They come into the store well prepared, and typically know what they are after before coming into the store. They sometimes have an actual list of what they need to take, which is provide to them by a fence, which is basically a person or location that will buy the stolen product. In my experience, the majority of shoplifters that fall into this category are either involved in highly organized retail crime (ORC) or they are drug users stealing to support their habit. With the internet, it is also much easier to sell stolen merchandise than it was in the past. They don’t need to find a third party to sell the stuff they just took from the stores, all they need to do is just put it up for sale themselves online.
Boosters usually steal high dollar products, or large quantities of smaller items. It’s not every day that you see someone come in and select 5 of the same electric toothbrush or grab a $600 television within a few seconds. These are the kinds of things you need to be able to recognize when looking for shoplifters. Most of the time, they work very fast because they want to limit exposure. Though they are not always this quick, I have personal witnessed some professional shoplifters in and out of a store in less than a minute. Timing depends on where the product is located, and whether or not there are other customers or employees in the area. Some shoplifters are so determined that they don’t even stop shoplifting when other customers walk into the aisle.
Both of these groups can cause you to lose out on major profits. Whether you are dealing with professional or amateur shoplifters in your store, a good way to slow them down is to attach anti-shoplifting devices to the merchandise. Even if this doesn’t stop them from stealing the item, trying to remove the device will attract attention, and give you a chance to catch them in the act.
For more information contact us: (stop shoplifting) or call 1.770.426.0547
In order to help stop shoplifting in your store, you should know who you are dealing with and why they are stealing from you. Although there are several different types of shoplifters, I’ll try to narrow it down to two main categories. Sometimes it is difficult to differentiate which group a shoplifter should be placed, but I’ll make it easy and group them as either amateur or professional. The main difference is that an amateur shoplifter usually steals for personal use, while a professional shoplifter typically steals to sell the merchandise after the theft.
The amateur and opportunist are your typical everyday shoplifters. They are usually stealing items for themselves. Some you could classify as opportunists, because they don’t always come into the store planning to steal, but while they are shopping, an opportunity presents itself and they take full advantage. An example of this could be a lack of employees in an area, or even a showcase left unlocked. Many shoplifters in this group will be deterred by anti-shoplifting devices placed on merchandise. Just because this group is categorized as amateurs, doesn’t mean that they won’t cause a good amount of loss.
The booster or professional is a whole different species of shoplifter. They come into the store well prepared, and typically know what they are after before coming into the store. They sometimes have an actual list of what they need to take, which is provided to them by a fence, which is basically a person or location that will buy the stolen product. In my experience, the majority of shoplifters that fall into this category are either involved in highly organized retail crime (ORC) or they are drug users stealing to support their habit. With the internet, it is also much easier to sell stolen merchandise than it was in the past. They don’t need to find a third party to sell the stuff they just took from the stores, all they need to do is just put it up for sale themselves online.
Boosters usually steal high dollar products, or large quantities of smaller items. It’s not every day that you see someone come in and select 5 of the same electric toothbrush or grab a $600 television within a few seconds. These are the kinds of things you need to be able to recognize when looking for shoplifters. Most of the time, they work very fast because they want to limit exposure. Though they are not always this quick, I have personally witnessed some professional shoplifters in and out of a store in less than a minute. Timing depends on where the product is located, and whether or not there are other customers or employees in the area. Some shoplifters are so determined that they don’t even stop shoplifting when other customers walk into the aisle.
Both of these groups can cause you to lose out on major profits. Whether you are dealing with professional or amateur shoplifters in your store, a good way to slow them down is to attach anti-shoplifting devices to the merchandise. Even if this doesn’t stop them from stealing the item, trying to remove the device will attract attention, and give you a chance to catch them in the act.
For more information contact us: Stop Shoplifting or call 1.770.426.0547
It is important to stay on top of the latest technologies in shoplifting prevention. Why? Because that’s exactly what the shoplifters are doing. Not all shoplifters are opportunists. There are probably a few shoplifters sitting around right now, contemplating how they are going to steal something from your store. They are learning what stands in their way of getting what they want, and dreaming up ways to get around it. This is why you need to stay ahead of the game and use the most up to date products to prevent shoplifting, by using products that the thieves have yet to figure out how to defeat.
One technique shoplifters use is to work in groups, usually consisting of two to three people, but could be many more. Sometimes one of them will go into an aisle and begin selecting merchandise from the shelves, while another person stands at the end of the aisle or circles around to ensure they are not attracting any unwanted attention. This “lookout”, also stands guard as the other shoplifter attempts to remove retail anti-theft devices, and signals the primary thief when an employee is in the area. One good example of an anti-theft tool is the Spider Wrap from Alpha Security. This product is great for covering boxed items, and yes, it kind of resembles a spider. There are cables that cover every side of the box and it clips closed. When a shoplifter attempts to cut the cables to remove it from an item, a loud alarm sounds, which makes it very difficult to discreetly steal the merchandise.
I recall an occasion early in my career when I was in uniform at a big box retailer, checking receipts at the door. A man walked up to me and stood in front of me asking if we were hiring for security at the store. He then started asking me random questions, and he appeared to be very nervous. I knew something wasn’t right, and then he gave it away when he looked back over his shoulder. He made eye contact with another man standing behind a clothing rack with a cart full of expensive merchandise from the electronics department.
I immediately started walking toward the other man with the cart, and they both took off running. When I looked in the cart, I noticed that all of the anti-theft devices were still attached to the products. The seemingly friendly guy that was talking to me was really trying to distract me while his buddy made it out the door with the cart full of merchandise. Luckily, I figured out what was going on before it was too late, and I was able to recover everything from the cart. This was one of the many lessons I have learned in my career.
Shoplifters are sneaky, and if you want to prevent shoplifting in your store, you have to always be on the lookout for new ways to keep your merchandise in the building. There are always new retail anti-theft devices being developed for all types of merchandise. These will help deter some thieves from even attempting to steal the items you are using the devices to protect. It will also make it very hard to steal them if they do attempt the theft. Removing a
For more information contact us: (Prevent Shoplifting) or call 1.770.426.0547
It is important to stay on top of the latest technologies in shoplifting prevention. Why? Because that’s exactly what the shoplifters are doing. Not all shoplifters are opportunists. There are probably a few shoplifters sitting around right now, contemplating how they are going to steal something from your store. They are learning what stands in their way of getting what they want, and dreaming up ways to get around it. This is why you need to stay ahead of the game and use the most up to date products to prevent shoplifting, by using products that the thieves have yet to figure out how to defeat.
One technique shoplifters use is to work in groups, usually consisting of two to three people, but could be many more. Sometimes one of them will go into an aisle and begin selecting merchandise from the shelves, while another person stands at the end of the aisle or circles around to ensure they are not attracting any unwanted attention. This “lookout”, also stands guard as the other shoplifter attempts to remove retail anti-theft devices, and signals the primary thief when an employee is in the area. One good example of an anti-theft tool is the Spider Wrap from Alpha Security. This product is great for covering boxed items, and yes, it kind of resembles a spider. There are cables that cover every side of the box and it clips closed. When a shoplifter attempts to cut the cables to remove it from an item, a loud alarm sounds, which makes it very difficult to discreetly steal the merchandise.
I recall an occasion early in my career when I was in uniform at a big box retailer, checking receipts at the door. A man walked up to me and stood in front of me asking if we were hiring for security at the store. He then started asking me random questions, and he appeared to be very nervous. I knew something wasn’t right, and then he gave it away when he looked back over his shoulder. He made eye contact with another man standing behind a clothing rack with a cart full of expensive merchandise from the electronics department.
I immediately started walking toward the other man with the cart, and they both took off running. When I looked in the cart, I noticed that all of the anti-theft devices were still attached to the products. The seemingly friendly guy that was talking to me was really trying to distract me while his buddy made it out the door with the cart full of merchandise. Luckily, I figured out what was going on before it was too late, and I was able to recover everything from the cart. This was one of the many lessons I have learned in my career.
Shoplifters are sneaky, and if you want to prevent shoplifting in your store, you have to always be on the lookout for new ways to keep your merchandise in the building. There are always new retail anti-theft devices being developed for all types of merchandise. These will help deter some thieves from even attempting to steal the items you are using the devices to protect. It will also make it very hard to steal them if they do attempt the theft.
For more information contact us: (Prevent Shoplifting) or call 1.770.426.0547
Wardrobing is a common fraud scheme that most retailers are oblivious to. In an effort to retain customer loyalty in today’s economy, many retailers have relaxed their return policies and adopted more of a “no problem” stance when it comes to returns. While customer satisfaction should always be our top priority, how do manage to please your clientele, but also protect your bottom line? Obviously, there is no one answer to solve this dilemma, but there are programs you can put into place in your store to help mitigate the risk of refund theft.
In a company I once worked for, we were in the business of selling high end clothing. Now, if you’re a guy like me, I hate trying on clothes in a store. I know my size(ish) and want to be in and out as quickly as possible. Occasionally, I find a brand doesn’t quite fit like the rest and have to return it to the store for a different size. This is acceptable. Wardrobing is not. If you’re not familiar with that term, it when an individual purchases clothing, usually higher end product, wears it a few times, or for an important night out, then returns it for the full purchase price. That’s not acceptable, but as a retailer, how are you supposed to know the difference between the honest and dishonest customer?
Let’s take that example from above and look further at it. Let’s say that someone purchases a $500 evening dress, then returns it after a wedding. You now are out that $500 from the sale. What you may not realize is that sales you may have missed while that particular dress/size/color was out of stock. Even if only one additional person wanted that same exact item that equates to a $1,000 loss. Multiply that by 10 or 15 times per month, and the losses can add up very quickly. What’s more disturbing is that they do not appear as shrink, so you never truly realize how much wardrobing can cost your store. What’s the solution?
There are several products on the market, however, the Alpha Shark Tag, has been most effective in my stores. These tags easily attach to the garments and provide a great physical deterrent to shoplifting. Unlike other clothing security tags, the customer must remove the device at home with a pair of scissors. This prevents the item from being worn. This, coupled with a strict return policy for garments without the tags, can and will prevent wardrobing. The key here is to make sure your customer’s are well educated on your policy. You should clearly state to them at the time of purchase that returns are absolutely accepted, however, the red tag must still be on the product. You will also need to ensure that the placement of the device does not interfere with, or damage the product. Your customer has to be able to try on the item either in store, or at home. These very simple steps can go a very long way in preventing those hidden losses from affecting your store.
For more information, contact us: Clothing Security, or call 1.770.426.0547
Wardrobing is a common fraud scheme that most retailers are oblivious to. In an effort to retain customer loyalty in today’s economy, many retailers have relaxed their return policies and adopted more of a “no problem” stance when it comes to returns. While customer satisfaction should always be our top priority, how to manage to please your clientele, but also protect your bottom line? Obviously, there is no one answer to solve this dilemma, but there are programs you can put into place in your store to help mitigate the risk of refund theft.
In a company I once worked for, we were in the business of selling high end clothing. Now, if you’re a guy like me, I hate trying on clothes in a store. I know my size(ish) and want to be in and out as quickly as possible. Occasionally, I find a brand doesn’t quite fit like the rest and have to return it to the store for a different size. This is acceptable. Wardrobing is not. If you’re not familiar with that term, it is when an individual purchases clothing, usually higher end product, wears it a few times, or for an important night out, then returns it for the full purchase price. That’s not acceptable, but as a retailer, how are you supposed to know the difference between the honest and dishonest customer?
Let’s take that example from above and look further at it. Let’s say that someone purchases a $500 evening dress, then returns it after a wedding. You now are out that $500 from the sale. What you may not realize is that sales you may have missed while that particular dress/size/color was out of stock. Even if only one additional person wanted that same exact item that equates to a $1,000 loss. Multiply that by 10 or 15 times per month, and the losses can add up very quickly. What’s more disturbing is that they do not appear as shrink, so you never truly realize how much wardrobing can cost your store. What’s the solution?
There are several products on the market, however, the Alpha Shark Tag, has been most effective in my stores. These tags easily attach to the garments and provide a great physical deterrent to shoplifting. Unlike other clothing security tags, the customer must remove the device at home with a pair of scissors. This prevents the item from being worn. This, coupled with a strict return policy for garments without the tags, can and will prevent wardrobing. The key here is to make sure your customer’s are well educated on your policy. You should clearly state to them at the time of purchase that returns are absolutely accepted, however, the Alpha Shark Tag must still be on the product. You will also need to ensure that the placement of the device does not interfere with, or damage the product. Your customer has to be able to try on the item either in store, or at home. These very simple steps can go a very long way in preventing those hidden losses from affecting your store.
For more information, contact us: Clothing Security, or call 1.770.426.0547
When it comes to preventing loss to your business the two main categories that require the most attention are shrink reduction and safety. The importance of shrink reduction needs no further explanation, but safety can affect your profitability in many ways. First of all, you can incur hefty costs from insurance when an accident occurs in your store. More importantly, the reputation of an unsafe store can be very damaging for both hiring new talent and for providing a great experience for customers. If your store sells alcoholic drinks like liquor, wine, and other spirits, those drinks are at risk. A bottle sitting unprotected on a shelf will eventually lead to an attempted theft. Without bottle locks, the lengths some may go to take that bottle might put your customers and employees in harm’s way.
I have been working in loss prevention for several years. Recently, I have seen a string of thefts being committed at a local grocery store. At first, two young males came into the liquor department, selected about six bottles of unprotected liquor, concealed them in a backpack, and made their way to the front of the store. When store management approached them, one of the boys pulled out a knife and held it in the direction of the employee. Afraid for his life, the employee backed off. The two offenders continued to come back, week after week, then day after day, each time knowing that they had easy access to unprotected bottles, and that if anyone attempted to confront them, they could use the threat of deadly force to get away.
The reason I told this story is to highlight the importance of theft deterrence. Certainly there are some individuals who will stop at nearly nothing to get what they want, but protecting your merchandise is likely to send most criminals to try to steal somewhere else. Had this merchandise been protected properly, the criminals might have been swayed. Not only would this keep the merchandise from being stolen, but it would also have kept the customers and employees out of that dangerous situation. Luckily, after about six weeks of terror, undercover detectives were able to track down the suspect and arrest him. He was carrying a loaded gun when he was taken into custody.
There seems to be an inherent increased risk when it comes to selling liquor. People with alcohol dependencies may be more brazen in their theft attempts, and may even be intoxicated already! The best way to mitigate a good portion of this risk is to use bottle locks. Alpha security produces a variety of bottle lock products like the EASy bottle that will keep the bottles in your store, and the violent criminals out. This type of liquor bottle security allows customers to still handle the bottle and read labels easily so your sales won’t be affected. They are also easily removed at the point of sale, allowing for a quick and enjoyable experience for the customer. The best part is that your bottles will stay on the shelf and your customers and employees will be that much safer.
Liquor bottle security is important to protect your merchandise and your hard-earned profits. Even more importantly, making sure that your liquor is secure will deter criminals from trying to steal the bottles and from threatening the safety of your store’s most important assets: people!
For more information contact us: Bottle Locks or call 1.770.426.0547
When it comes to preventing loss to your business the two main categories that require the most attention are shrink reduction and safety. The importance of shrink reduction needs no further explanation, but safety can affect your profitability in many ways. First of all, you can incur hefty costs from insurance when an accident occurs in your store. More importantly, the reputation of an unsafe store can be very damaging for both hiring new talent and for providing a great experience for customers. If your store sells alcoholic drinks like liquor, wine, and other spirits, those drinks are at risk. A bottle sitting unprotected on a shelf will eventually lead to an attempted theft. Without Bottle Locks, the lengths some may go to take that bottle might put your customers and employees in harm’s way.
I have been working in loss prevention for several years. Recently, I have seen a string of thefts being committed at a local grocery store. At first, two young males came into the liquor department, selected about six bottles of unprotected liquor, concealed them in a backpack, and made their way to the front of the store. When store management approached them, one of the boys pulled out a knife and held it in the direction of the employee. Afraid for his life, the employee backed off. The two offenders continued to come back, week after week, then day after day, each time knowing that they had easy access to unprotected bottles, and that if anyone attempted to confront them, they could use the threat of deadly force to get away.
The reason I told this story is to highlight the importance of theft deterrence. Certainly there are some individuals who will stop at nearly nothing to get what they want, but protecting your merchandise is likely to send most criminals to try to steal somewhere else. Had this merchandise been protected properly, the criminals might have been swayed. Not only would this keep the merchandise from being stolen, but it would also have kept the customers and employees out of that dangerous situation. Luckily, after about six weeks of terror, undercover detectives were able to track down the suspect and arrest him. He was carrying a loaded gun when he was taken into custody.
There seems to be an inherent increased risk when it comes to selling liquor. People with alcohol dependencies may be more brazen in their theft attempts, and may even be intoxicated already! The best way to mitigate a good portion of this risk is to use bottle locks. Alpha security produces a variety of bottle lock products like the EASy bottle that will keep the bottles in your store, and the violent criminals out. This type of liquor bottle security allows customers to still handle the bottle and read labels easily so your sales won’t be affected. They are also easily removed at the point of sale, allowing for a quick and enjoyable experience for the customer. The best part is that your bottles will stay on the shelf and your customers and employees will be that much safer.
Liquor bottle security is important to protect your merchandise and your hard-earned profits. Even more importantly, making sure that your liquor is secure will deter criminals from trying to steal the bottles and from threatening the safety of your store’s most important assets: people!
For more information contact us: Bottle Locks or call 1.770.426.0547
