Can Loss Prevention be free? – 3 WC blog 253
Loss Prevention ROI calculator-4
Free Loss Prevention Calculator-3
The Free Loss Prevention ROI Calculator Shows The Upside Of Investing In Loss Prevention To Bring Down Shortage
I have worked in the retail business for a long time and I have seen the challenges that store managers and owners face in trying to make a profit. Some have tried reducing payroll to save money, stretching the employees as much as possible and pushing for more productivity. Large retailers use different measuring tools to try to assess this measurement. Cashier scorecards, backroom employee diagnostic measures, salesfloor call button response times and customer satisfaction surveys just to name a few. When I worked as a Loss Prevention Officer for one department store, we joked that a competitor store anchoring the other end of the mall was having a poor sales quarter when the Loss Prevention staff was cut. I am aware of one company that has reduced the number of replenishment trucks it sends each week to its stores, but the pallets of freight have been increased for each load sent. My point to all of this is that each time a decision is made or a new strategy is implemented there is an expected Return On Investment. Small businesses have even more difficult decisions to make because they don’t have the financial resources to invest like the big box stores. What if investing in a strategy would pay for itself in the long run and cost nothing, would that entice you to buy in to it? Can Loss Prevention be free? The Loss Prevention ROI Calculator can answer that question and the results may be pleasantly surprising to you.
The Loss Prevention ROI calculator allows a user to enter their annual sales dollars and a dollar amount for the investment they are willing to make in Checkpoint equipment. Based on an estimated shortage rate of 1.2% which is about average for most stores, and an estimated reduction in shrinkage to .65% the calculator shows the estimated number of months it would take for a Checkpoint system to pay for itself. Can Loss Prevention be free? Over time it can be free by the amount of money a store will save in shortage reduction. I also know that any business person worth their salt is also going to want to know what it is going to cost to use the Loss Prevention ROI calculator. Did I mention it is a Free Loss Prevention Calculator? No, I suppose I did fail to mention it. There is absolutely no cost to use the Free Loss Prevention Calculator. Users are welcome to go to the website, enter as many variations and estimates as they want and spend zero dollars to do so. Are you required to enter an email address first, register, sign in, leave a phone contact? There is no risk or follow up, no signing in or signing up, simply go to the site and use the Loss Prevention ROI calculator, no catch. When you see it is worth the investment, there is contact information YOU may use to get additional information.
You may be wondering if investing in Loss Prevention does make a difference. Can it really save you money? Let me give you an example to show it does make a difference. According to the 2014-2015 Global Retail Theft Barometer, in North America Apparel Specialist Retailers reduced spending on Loss Prevention as a % of Total Sales from .39% in 2013-2014 to .24% in 2014-2015 (pg. 57). What happened to their shortage? It increased from .60% in 2013-2014 to 2.28% in 2014-2015 (pg. 52). Investing in Loss Prevention DOES make a difference, the numbers tell the story.
Can Loss Prevention be free? Yes, it can over time. Reduce your shrinkage by purchasing a Checkpoint System. The Free Loss Prevention Calculator is easy to use and will help you see that this is one decision that does not need to be hard to make. The Return On Investment is clear and will improve your bottom line.
The Loss Prevention ROI Calculator is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
I have worked in the retail business for a long time and I have seen the challenges that store managers and owners face in trying to make a profit. Some have tried reducing payroll to save money, stretching the employees as much as possible and pushing for more productivity. Large retailers use different measuring tools to try to assess this measurement. Cashier scorecards, backroom employee diagnostic measures, salesfloor call button response times and customer satisfaction surveys just to name a few. When I worked as a Loss Prevention Officer for one department store, we joked that a competitor store anchoring the other end of the mall was having a poor sales quarter when the Loss Prevention staff was cut. I am aware of one company that has reduced the number of replenishment trucks it sends each week to its stores, but the pallets of freight have been increased for each load sent. My point to all of this is that each time a decision is made or a new strategy is implemented there is an expected Return On Investment. Small businesses have even more difficult decisions to make because they don’t have the financial resources to invest like the big box stores. What if investing in a strategy would pay for itself in the long run and cost nothing, would that entice you to buy in to it? Can Loss Prevention be free? The Loss Prevention ROI Calculator can answer that question and the results may be pleasantly surprising to you.
The Loss Prevention ROI calculator allows a user to enter their annual sales dollars and a dollar amount for the investment they are willing to make in Checkpoint equipment. Based on an estimated shortage rate of 1.2% which is about average for most stores, and an estimated reduction in shrinkage to .65% the calculator shows the estimated number of months it would take for a Checkpoint system to pay for itself. Can Loss Prevention be free? Over time it can be free by the amount of money a store will save in shortage reduction. I also know that any business person worth their salt is also going to want to know what it is going to cost to use the Loss Prevention ROI calculator. Did I mention it is a Free Loss Prevention Calculator? No, I suppose I did fail to mention it. There is absolutely no cost to use the Free Loss Prevention Calculator. Users are welcome to go to the website, enter as many variations and estimates as they want and spend zero dollars to do so. Are you required to enter an email address first, register, sign in, leave a phone contact? There is no risk or follow up, no signing in or signing up, simply go to the site and use the Loss Prevention ROI calculator, no catch. When you see it is worth the investment, there is contact information YOU may use to get additional information.
You may be wondering if investing in Loss Prevention does make a difference. Can it really save you money? Let me give you an example to show it does make a difference. According to the 2014-2015 Global Retail Theft Barometer, in North America Apparel Specialist Retailers reduced spending on Loss Prevention as a % of Total Sales from .39% in 2013-2014 to .24% in 2014-2015 (pg. 57). What happened to their shortage? It increased from .60% in 2013-2014 to 2.28% in 2014-2015 (pg. 52). Investing in Loss Prevention DOES make a difference, the numbers tell the story.
Can Loss Prevention be free? Yes, it can over time. Reduce your shrinkage by purchasing a Checkpoint System. The Free Loss Prevention Calculator is easy to use and will help you see that this is one decision that does not need to be hard to make. The Return On Investment is clear and will improve your bottom line.
The Loss Prevention ROI Calculator is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
AA Blog 48
Bug Tag 2: 5
Tablet theft: 3
I-Pad theft: 3
The Bug Tag 2 Is The Best Way To Prevent The Theft Of Your Computer Devices And The Sensitive Information They Contain.
My daughter was recently in the hospital to do some testing for some stomach issues she has been having. It was her first time ever getting blood work done and her very first ultrasound. She was pretty excited about the ultrasound. She got to see mine when I was pregnant so she was excited to have one of her own. The doctor was really nice and pointed out all of her organs and stuff while she was looking around. My daughter was pretty into it, asking questions and getting an anatomy lesson. Mom wasn’t very excited because I was worried, but luckily they found no issues. While we were there I couldn’t help but notice that all of the nurses and technicians were using tablets to document patient information and testing procedures. I have noticed that this has become common place in today’s society. Our reliance on technology to manage information, increase convenience, and reduce waste has increased exponentially, and in such a short period of time. I remember when I was a kid we didn’t even have cell phones or computers in my home. I don’t think I even really used a computer in school until high school, and yet here we are a couple decades later and they are everywhere. Kids as early as elementary school are using computers on a regular basis and the average 10 year old has the newest smart phone. I do think this has created some negative impacts on society, but I also think it has improved certain areas as well. In the medical field it has streamlined some of the processes, reduced paper use and filing issues and it makes the information readily accessible. There is no delay waiting for the records clerk to push patient files down to the exam room or for retrieving files from other practitioners anymore. Although, it does on the other hand pose a significant security risk. The use of technology requires that the medical office take certain security precautions to protect sensitive patient information, including personal information and health records, in order to avoid litigation. There are various options available to prevent tablet theft and i-Pad theft, this facility was using the Bug tag 2 on their devices.
The Bug tag 2 is a great way to prevent tablet theft. Whether it is in the medical field or a retail setting, this tag offers a convenient and cost-efficient means to protect your property and sensitive information. These tags are easily applied to the computer device with an adhesive, which prevents the tag from being removed. These tags come with a replaceable adhesive sled, which allows you to re-use the tag on multiple devices. The Bug tag 2 is equipped with 2 &3 Alarm technology, which incorporates EAS notification in the event of tampering or theft. These compact tags are very easy to apply and can be placed on any computer device to help prevent tablet theft and i-Pad theft. These devices are an excellent way to protect sensitive patient information in the medical field, but can also be used by any company that has sensitive work product information they need to protect.
I was impressed with the protective measures utilized by this medical facility to ensure my daughter’s health information was secure. As a customer it gave me a real sense of security, and also suggested to me a high level of professionalism and care, which I look for in a hospital. Choosing a health care provider isn’t always a simple task, but knowing they are making a viable effort to prevent i-Pad theft containing my families’ personal information, is reassuring. Regardless of what industry you are in the Bug tag 2 can protect your entire computer related devices and equipment.
The Bug tag 2 is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
My daughter was recently in the hospital to do some testing for some stomach issues she has been having. It was her first time ever getting blood work done and her very first ultrasound. She was pretty excited about the ultrasound. She got to see mine when I was pregnant so she was excited to have one of her own. The doctor was really nice and pointed out all of her organs and stuff while she was looking around. My daughter was pretty into it, asking questions and getting an anatomy lesson. Mom wasn’t very excited because I was worried, but luckily they found no issues. While we were there I couldn’t help but notice that all of the nurses and technicians were using tablets to document patient information and testing procedures. I have noticed that this has become common place in today’s society. Our reliance on technology to manage information, increase convenience, and reduce waste has increased exponentially, and in such a short period of time. I remember when I was a kid we didn’t even have cell phones or computers in my home. I don’t think I even really used a computer in school until high school, and yet here we are a couple decades later and they are everywhere. Kids as early as elementary school are using computers on a regular basis and the average 10 year old has the newest smart phone. I do think this has created some negative impacts on society, but I also think it has improved certain areas as well. In the medical field it has streamlined some of the processes, reduced paper use and filing issues and it makes the information readily accessible. There is no delay waiting for the records clerk to push patient files down to the exam room or for retrieving files from other practitioners anymore. Although, it does on the other hand pose a significant security risk. The use of technology requires that the medical office take certain security precautions to protect sensitive patient information, including personal information and health records, in order to avoid litigation. There are various options available to prevent tablet theft and i-Pad theft, this facility was using the Bug tag 2 on their devices.
The Bug tag 2 is a great way to prevent tablet theft. Whether it is in the medical field or a retail setting, this tag offers a convenient and cost-efficient means to protect your property and sensitive information. These tags are easily applied to the computer device with an adhesive, which prevents the tag from being removed. These tags come with a replaceable adhesive sled, which allows you to re-use the tag on multiple devices. The Bug tag 2 is equipped with 2 &3 Alarm technology, which incorporates EAS notification in the event of tampering or theft. These compact tags are very easy to apply and can be placed on any computer device to help prevent tablet theft and i-Pad theft. These devices are an excellent way to protect sensitive patient information in the medical field, but can also be used by any company that has sensitive work product information they need to protect.
I was impressed with the protective measures utilized by this medical facility to ensure my daughter’s health information was secure. As a customer it gave me a real sense of security, and also suggested to me a high level of professionalism and care, which I look for in a hospital. Choosing a health care provider isn’t always a simple task, but knowing they are making a viable effort to prevent i-Pad theft containing my families’ personal information, is reassuring. Regardless of what industry you are in the Bug tag 2 can protect your entire computer related devices and equipment.
The Bug tag 2 is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Retail Anti-Theft Device-3 WC Blog 261
Alpha VersaLok-3
Alpha Cable Lock-3
Alpha Security-4
Prevent Shoplifting-3
Laundry Detergent Theft Is A Dirty Business; Clean Up Shoplifting In Your Store With Alpha Security Retail Anti-Theft Devices
Until I came across some recent news stories about counterfeit laundry soap becoming a major crime issue, I did not realize there was even a market for such a thing let alone stolen detergent. I suppose I shouldn’t be surprised considering all of the things I have seen stolen over my years in retail Loss Prevention but this one did catch me off guard. Could Alpha Security products be used prevent shoplifting of this item? First, I had to look a little more at the issue. I did some research and found a number of interesting stories on the subject of detergent theft:
• abc27.com, November 9, 2016, by Chris Eckstine, in a report titled, “Police Seek ID of detergent theft suspect”, “Police are investigating the theft of over a dozen bottles of detergent from a Dauphin County store.” http://abc27.com/2016/11/09/police-seek-id-of-detergent-theft-suspect/
• The Washington Post, June 5, 2016, “Detergent is stolen in four incidents in D.C.”, by Martin Weil, “The crimes are theft, and what was taken was detergent.” The report goes on; “In the first, police said, someone took “several bottles” of detergent March 10…” Further in the story; “Several bottles were taken May 13…and liquid detergent was again taken May 30…” The report lists the final theft; “In the latest theft, they said, several bottles were taken Friday…” https://www.washingtonpost.com/local/public-safety/detergent-is-stolen-in-four-incidents-in-dc/2016/06/05/5b531882-2b76-11e6-9b37-42985f6a265c_story.html?utm_term=.2fd968342fda
• fox2detroit, Jan. 8, 2016, “Police Arrest 2 Man Accused of Stealing Laundry Detergent”, by Nathalie Pozo, “Two men are behind bars for stealing more than $2,000 in unusual items.” The story reports on two men who were stealing “laundry detergent, soap and personal hygiene items from several Dollar General stores.” http://www.fox2detroit.com/news/whats-hot/71228882-story
• Springfield News-Sun, Sept. 7, 2016, “Surveillance shows $420 laundry detergent theft” http://www.springfieldnewssun.com/news/news/crime-law/surveillance-shows-420-laundry-detergent-theft/nsSs8/?ref=cbTopWidget
I can’t say how many of these criminals made a “clean” getaway and I don’t know whether this is some kind of money “laundering” scheme. I couldn’t resist the puns, but the reality is this is potentially a big problem for any retailer that sells laundry soaps. Alpha Security does offer a solution to prevent shoplifting from taking place in this category of products. The Alpha Cable Lock and the Alpha VersaLok can be used to stop the loss of bottled detergents and other merchandise.
I normally only have one retail anti-theft device that I focus on, but in this case I have two products from Alpha Security that I feel can be used to complement each other. The Alpha Cable Lock is great for securing those bottles that have handles. The cable can be run around the handle and then cinched closed using the device’s housing unit that tightens and loosens the cables. This part of the anti-retail theft device also has electronic article surveillance technology in it that causes EAS antennas to alarm. Another plus is that it has an alarm that detects when someone tampers with the device by trying to cut it. This alarm is loud enough to let employees hear it and they can respond to the location where the attempted breach is occurring, and prevent shoplifting from taking place.
For those detergent bottles with no handle, but may still cost quite a bit of money, the Alpha VersaLok is useful. This retail anti-theft device can be directly attached to a product and when the product is carried to the register, the cashier removes the device as the item is rung up. The device is then placed in a holding bin so that it may be used later. The disposable adhesive that holds the VersaLock in place remains on the bottle and simply goes out with the purchase. Like the Alpha Cablelock, the Alpha VersaLok works with EAS antennas and causes them to alarm when merchandise is carried into the detection area of the antennas. This Alpha Security product also has tamper protection, preventing its removal without going through a checkout lane.
Your store may or may not have experienced the theft of laundry detergents yet, but you can prevent shoplifting of these items before it becomes a big mess for you. Don’t allow shortage to leave a stain on your profit margin, look into the benefits of using Alpha Security retail anti-theft devices on your laundry soaps.
Get more information on Alpha Security, contact us or call 1.770.426.0547 today.
Until I came across some recent news stories about counterfeit laundry soap becoming a major crime issue, I did not realize there was even a market for such a thing let alone stolen detergent. I suppose I shouldn’t be surprised considering all of the things I have seen stolen over my years in retail Loss Prevention but this one did catch me off guard. Could Alpha Security products be used prevent shoplifting of this item? First, I had to look a little more at the issue. I did some research and found a number of interesting stories on the subject of detergent theft:
• abc27.com, November 9, 2016, by Chris Eckstine, in a report titled, “Police Seek ID of detergent theft suspect”, “Police are investigating the theft of over a dozen bottles of detergent from a Dauphin County store.” http://abc27.com/2016/11/09/police-seek-id-of-detergent-theft-suspect/
• The Washington Post, June 5, 2016, “Detergent is stolen in four incidents in D.C.”, by Martin Weil, “The crimes are theft, and what was taken was detergent.” The report goes on; “In the first, police said, someone took “several bottles” of detergent March 10…” Further in the story; “Several bottles were taken May 13…and liquid detergent was again taken May 30…” The report lists the final theft; “In the latest theft, they said, several bottles were taken Friday…” https://www.washingtonpost.com/local/public-safety/detergent-is-stolen-in-four-incidents-in-dc/2016/06/05/5b531882-2b76-11e6-9b37-42985f6a265c_story.html?utm_term=.2fd968342fda
• fox2detroit, Jan. 8, 2016, “Police Arrest 2 Man Accused of Stealing Laundry Detergent”, by Nathalie Pozo, “Two men are behind bars for stealing more than $2,000 in unusual items.” The story reports on two men who were stealing “laundry detergent, soap and personal hygiene items from several Dollar General stores.” http://www.fox2detroit.com/news/whats-hot/71228882-story
• Springfield News-Sun, Sept. 7, 2016, “Surveillance shows $420 laundry detergent theft” http://www.springfieldnewssun.com/news/news/crime-law/surveillance-shows-420-laundry-detergent-theft/nsSs8/?ref=cbTopWidget
I can’t say how many of these criminals made a “clean” getaway and I don’t know whether this is some kind of money “laundering” scheme. I couldn’t resist the puns, but the reality is this is potentially a big problem for any retailer that sells laundry soaps. Alpha Security does offer a solution to prevent shoplifting from taking place in this category of products. The Alpha Cable Lock and the Alpha VersaLok can be used to stop the loss of bottled detergents and other merchandise.
I normally only have one retail anti-theft device that I focus on, but in this case I have two products from Alpha Security that I feel can be used to complement each other. The Alpha Cable Lock is great for securing those bottles that have handles. The cable can be run around the handle and then cinched closed using the device’s housing unit that tightens and loosens the cables. This part of the anti-retail theft device also has electronic article surveillance technology in it that causes EAS antennas to alarm. Another plus is that it has an alarm that detects when someone tampers with the device by trying to cut it. This alarm is loud enough to let employees hear it and they can respond to the location where the attempted breach is occurring, and prevent shoplifting from taking place.
For those detergent bottles with no handle, but may still cost quite a bit of money, the Alpha VersaLok is useful. This retail anti-theft device can be directly attached to a product and when the product is carried to the register, the cashier removes the device as the item is rung up. The device is then placed in a holding bin so that it may be used later. The disposable adhesive that holds the VersaLock in place remains on the bottle and simply goes out with the purchase. Like the Alpha Cablelock, the Alpha VersaLok works with EAS antennas and causes them to alarm when merchandise is carried into the detection area of the antennas. This Alpha Security product also has tamper protection, preventing its removal without going through a checkout lane.
Your store may or may not have experienced the theft of laundry detergents yet, but you can prevent shoplifting of these items before it becomes a big mess for you. Don’t allow shortage to leave a stain on your profit margin, look into the benefits of using Alpha Security retail anti-theft devices on your laundry soaps.
Get more information on Alpha Security, contact us or call 1.770.426.0547 today.
AA Blog 24-Checkpint labels
Checkpoint labels: 5
EAS labels: 3
Don’t Let Food Theft Get You Down In The Dumps, Protect Yourself With Checkpoint Labels
A couple of weeks ago we were out with some friends for a birthday party. We were at a local bowling alley and sat down to get some food. The waitress had yet to grab the last customer’s check, which had cash in it. We started to discuss how easily someone could take that money without anyone noticing. Not that we would ever do that, but this resulted in a subsequent discussion about theft in general. We all agreed on the prevalence of shoplifting and theft in general. Most of my friends are in law enforcement and we tend to all run in similar circles, so we all have various experience on the subject. One of the guys there, who isn’t in law enforcement, said that his brother is a habitual shoplifter. He said that his brother has, on multiple occasions, walked into a grocery store, filled a cart completely full with food, and just walked out the door with it. Of course he didn’t condone the activity and was not present when it happened, but apparently his brother is pretty proud of the behavior, gloating about it often. His brother stated that he has only been stopped by a store employee once because the items were not bagged. His brother said he just shrugged it off and left the cart and walked away. Nobody tried to stop him, nor was he ever prosecuted for the attempted theft. I have actually been called to these types of calls, when I worked in law enforcement, and I am sure they happen rather frequently. As a business owner it is important to protect your property and take appropriate action to stop shoplifting. The best way to do that is by using Checkpoint labels on your merchandise.
Checkpoint labels are an effective way of securing your property and alerting associates of potential theft. These labels are equipped with Electronic Article Surveillance technology, which sound an audible alarm, when someone attempts to remove the product from the store. Food production, shipping and weather conditions continue to affect grocery costs in the United States. Food has become an inherent part of the holiday season and higher food prices result in increased theft. EAS labels can be used on any product, to include food. Checkpoint labels, for food items, are specifically designed so there is no risk of contamination if direct contact is made. They are also microwave safe so they won’t damage your customer’s property and won’t degrade causing issues with the food integrity. Not all labels meet those stringent food safety standards. These EAS labels are a high quality product at a reasonable price, which ensures they activate and deactivate effectively, to minimize errors and loss. Using these labels on all of your high line food products, such as prime cuts of meat, coffee, alcohol and other items can help reduce your loss and increase profits.
Checkpoint labels can provide the added security you need to protect your valuable commodities. I think about my friend’s brother, and how easy it was for him to just walk out the door with hundreds of dollars in food, without any detection. Obviously those stores were not equipped with EAS labels or a retail anti-theft system in general. It is unfortunate that retailers and grocers think they are immune to theft, when in fact they are extremely vulnerable. We can’t rely solely on our associates to recognize and intervene in these types of incidents. We as an industry must look towards a multi-faceted approach to loss prevention, and EAS labels can help you reduce overhead and reduce theft.
Checkpoint labels are important and we can help you with it. Call 1.770.426.0547 and let’s talk.
A couple of weeks ago we were out with some friends for a birthday party. We were at a local bowling alley and sat down to get some food. The waitress had yet to grab the last customer’s check, which had cash in it. We started to discuss how easily someone could take that money without anyone noticing. Not that we would ever do that, but this resulted in a subsequent discussion about theft in general. We all agreed on the prevalence of shoplifting and theft in general. Most of my friends are in law enforcement and we tend to all run in similar circles, so we all have various experience on the subject. One of the guys there, who isn’t in law enforcement, said that his brother is a habitual shoplifter. He said that his brother has, on multiple occasions, walked into a grocery store, filled a cart completely full with food, and just walked out the door with it. Of course he didn’t condone the activity and was not present when it happened, but apparently his brother is pretty proud of the behavior, gloating about it often. His brother stated that he has only been stopped by a store employee once because the items were not bagged. His brother said he just shrugged it off and left the cart and walked away Nobody tried to stop him, nor was he ever prosecuted for the attempted theft. I have actually been called to these types of calls, when I worked in law enforcement, and I am sure they happen rather frequently. As a business owner it is important to protect your property and take appropriate action to stop shoplifting. The best way to do that is by using Checkpoint labels on your merchandise.
Checkpoint labels are an effective way of securing your property and alerting associates of potential theft. These labels are equipped with Electronic Article Surveillance technology, which sound an audible alarm, when someone attempts to remove the product from the store. Food production, shipping and weather conditions continue to affect grocery costs in the United States. Food has become an inherent part of the holiday season and higher food prices result in increased theft. EAS labels can be used on any product, to include food. Checkpoint labels, for food items, are specifically designed so there is no risk of contamination if direct contact is made. They are also microwave safe so they won’t damage your customer’s property and won’t degrade causing issues with the food integrity. Not all labels meet those stringent food safety standards. These EAS labels are a high quality product at a reasonable price, which ensures they activate and deactivate effectively, to minimize errors and loss. Using these labels on all of your high line food products, such as prime cuts of meat, coffee, alcohol and other items can help reduce your loss and increase profits.
Checkpoint labels can provide the added security you need to protect your valuable commodities. I think about my friend’s brother, and how easy it was for him to just walk out the door with hundreds of dollars in food, without any detection. Obviously those stores were not equipped with EAS labels or a retail anti-theft system in general. It is unfortunate that retailers and grocers think they are immune to theft, when in fact they are extremely vulnerable. We can’t rely solely on our associates to recognize and intervene in these types of incidents. We as an industry must look towards a multi-faceted approach to loss prevention, and EAS labels can help you reduce overhead and reduce theft.
Checkpoint labels are important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Retail Traffic Counting: 5
People Counting Systems: 4
How To Improve Your Marketing Capability Through The Use Of Retail Traffic Counting Technology.
I work in retail and part of my job involves advertising, managing store displays, and increasing revenue through effective marketing. This may not sound too tough for those who haven’t been tasked to complete it, but if you are involved in this process, you know how difficult this can be. Have you ever wondered whether your advertising or your displays are effective in drawing in customers or increasing sales? Obviously it is easy to calculate sales, but how do we measure the effectiveness of our displays? How do we determine what is working and what isn’t? Which displays do we bring back and which ones do we want to leave buried in the closet? I have also pondered placement of displays and other advertising and how that affects customer contacts and security. As a member of the retail industry, these are all questions I have asked myself a hundred times, but have never been able to answer until now. New innovations in retail traffic counting have offered us the ability to change how we do business.
People counting systems provide us with the information we need to make better marketing decisions. There are so many factors that go into these types of decisions, such as: visibility, close proximity to other related merchandise, high traffic areas, space limitations, and availability and security, among various other things. The Visiplus overhead people counting systems can be installed anywhere in your store to give you real time information on the effectiveness of your marketing and displays. This particular device measures people flow through thermal imaging to reduce unnecessary activity and provide concise data. Retail traffic counting can identify high traffic areas for you so you can better manage your merchandise placement and reduce missed opportunities. People counting systems can also help you address staffing needs and assist you in managing your resources more effectively. As the holiday’s approach, and our inventory more than doubles, I know that I will be relying heavily on the information I am gathering from my Visiplus people counting technology, to help me better manage my inventory and my resources. I have found that these systems have improved my sales and reduced my overhead, by providing me with the knowledge I need to better manage my employee effectiveness, and improve customer satisfaction.
Through the use of retail traffic counting devices, I have quickly learned what is working and what isn’t. We recently had a new videogame that we wanted to display, but we were limited on space, so we placed the display near the front of the store to increase initial visibility. It only took me one day to realize that the display location was not effective. As people entered the store they simply bypassed the display without much delay. We decided to rearrange inventory so we could place the item in the electronics department, near the other gaming devices and accessories. The following day we noticed a substantial increase in activity in that area, and a subsequent review of our sales showed not only a high number of sales for that item, but an increase in additional gaming related sales during the same timeframe. What would have normally taken me a week to determine, now only took a day to discover. This ultimately increased my sales and allowed for very little delay in making the adjustments needed to improve visibility and increase sales.
There are various types of people counting systems available to serve your retail needs. These retail traffic counting devices have saved me many headaches and hours of lost sleep. They are an inexpensive way to track activity, manage resources and identify missed opportunities. They have paid for themselves many times over, in my opinion, and I would highly recommend you look into these devices as a means to improve your sales and marketing capabilities.
Get more information on retail traffic counting devices, contact us or call 1.770.426.0547 today.
I work in retail and part of my job involves advertising, managing store displays, and increasing revenue through effective marketing. This may not sound too tough for those who haven’t been tasked to complete it, but if you are involved in this process, you know how difficult this can be. Have you ever wondered whether your advertising or your displays are effective in drawing in customers or increasing sales? Obviously it is easy to calculate sales, but how do we measure the effectiveness of our displays? How do we determine what is working and what isn’t? Which displays do we bring back and which ones do we want to leave buried in the closet? I have also pondered placement of displays and other advertising and how that affects customer contacts and security. As a member of the retail industry, these are all questions I have asked myself a hundred times, but have never been able to answer until now. New innovations in retail traffic counting have offered us the ability to change how we do business.
People counting systems provide us with the information we need to make better marketing decisions. There are so many factors that go into these types of decisions, such as: visibility, close proximity to other related merchandise, high traffic areas, space limitations, and availability and security, among various other things. The Visiplus overhead people counting systems can be installed anywhere in your store to give you real time information on the effectiveness of your marketing and displays. This particular device measures people flow through thermal imaging to reduce unnecessary activity and provide concise data. Retail traffic counting can identify high traffic areas for you so you can better manage your merchandise placement and reduce missed opportunities. People counting systems can also help you address staffing needs and assist you in managing your resources more effectively. I know that I will be relying heavily on the information I am gathering from my Visiplus people counting technology, to help me better manage my inventory and my resources. I have found that these systems have improved my sales and reduced my overhead, by providing me with the knowledge I need to better manage my employee effectiveness, and improve customer satisfaction.
Through the use of retail traffic counting devices, I have quickly learned what is working and what isn’t. We recently had a new videogame that we wanted to display, but we were limited on space, so we placed the display near the front of the store to increase initial visibility. It only took me one day to realize that the display location was not effective. As people entered the store they simply bypassed the display without much delay. We decided to rearrange inventory so we could place the item in the electronics department, near the other gaming devices and accessories. The following day we noticed a substantial increase in activity in that area, and a subsequent review of our sales showed not only a high number of sales for that item, but an increase in additional gaming related sales during the same timeframe. What would have normally taken me a week to determine, now only took a day to discover. This ultimately increased my sales and allowed for very little delay in making the adjustments needed to improve visibility and increase sales.
There are various types of people counting systems available to serve your retail needs. These retail traffic counting devices have saved me many headaches and hours of lost sleep. They are an inexpensive way to track activity, manage resources and identify missed opportunities. They have paid for themselves many times over, in my opinion, and I would highly recommend you look into these devices as a means to improve your sales and marketing capabilities.
Get more information on retail traffic counting devices, contact us or call 1.770.426.0547 today.
AA Blog
Checkpoint tags: 5
EAS tags: 3
Inventory Control: 4
Inventory Control Equals Customer Satisfaction and Increased Profits. Checkpoint Tags Can Show You How
Being in the Loss Prevention field I am able to see the industry from multiple perspectives. I am able to understand the complexities involved in the industry as well as the frustrations that are common to the customer. I have been in many situations as a customer, which has left me feeling displeased with my shopping experience. My husband and I are avid outdoorsmen. We love to hunt and fish, kayak, hike, camp and spend time outdoors whenever possible. This means we tend to spend a lot of time in stores that sell outdoor equipment, clothing and supplies. These stores tend to vary depending on where in the country you live, but we have a few in our area that we frequent. We have one particular outfitter that we use quite frequently, although most days we leave frustrated and disappointed. My husband is signed up for the stores marketing and sales notifications, and always finds something he is wanting in those ads, which usually means a trip to the store. Unfortunately for us, every time we go in to locate one of these sale items, they have none in stock. It has gotten to the point now that we just assume that they won’t have the item he wants, and don’t bother even making the trip. I can’t imagine they are doing this intentionally, and can only assume these are corporate sales, in which each store is responsible for managing their own inventory for these sale items. I can tell you that it is very frustrating for my husband and has resulted in us shopping at other stores. We go into their store less frequently, due to their inventory control problems, which means we aren’t buying other items either. Maybe that is a good thing for us because we aren’t spending the money, but it can’t be a good thing for the retailer. As a retailer myself I know inventory control is critical to maintaining customer satisfaction and increasing sales and profit margins. The question is; how do we do a better job managing our inventory? The best way to accomplish this is through the use of Checkpoint tags.
Checkpoint tags can be utilized both in store and at the source, depending on your needs. At the source tagging allows for the products to be tagged prior to them being shipped to your store. Checkpoint offers a means to not only secure and protect your products from theft, but it also allows you to manage inventory and quantities efficiently. You can track your products from the source through the sale, which limits inventory control issues, and increases customer satisfaction. Checkpoint tags can be placed on any item, regardless of the shape or size, and they are protected with EAS technology. These EAS tags provide a multi-faceted means to save time and money by eliminating the need to tag in store, and it can incorporate branding into the process as well. This allows for a direct integration that saves time and money. This process is especially efficient for those retailers that have their own market brand.
Checkpoint tags are a great way to protect your products and improve your inventory control all in one step. Checkpoint’s Check-Net service offers real time inventory management and reduces inefficiencies. You can ensure you always have the product on hand that you need, anytime you need it. These EAS tags also protect your products and reduce shrinkage, which improves sales and profit all in one convenient tag. Source tagging reduces time in store, retrofitting your products, thus improving product availability. I know if the store we use had source tagging I would be a much more satisfied customer and would shop more for the things I need. Don’t lose money by being ill-prepared and unorganized, spend the money to protect yourself and improve your inventory management.
For more information about Checkpoint tags contact us at 1.770.426.0547 today.
Being in the Loss Prevention field I am able to see the industry from multiple perspectives. I am able to understand the complexities involved in the industry as well as the frustrations that are common to the customer. I have been in many situations as a customer, which has left me feeling displeased with my shopping experience. My husband and I are avid outdoorsmen. We love to hunt and fish, kayak, hike, camp and spend time outdoors whenever possible. This means we tend to spend a lot of time in stores that sell outdoor equipment, clothing and supplies. These stores tend to vary depending on where in the country you live, but we have a few in our area that we frequent. We have one particular outfitter that we use quite frequently, although most days we leave frustrated and disappointed. My husband is signed up for the stores marketing and sales notifications, and always finds something he is wanting in those ads, which usually means a trip to the store. Unfortunately for us, every time we go in to locate one of these sale items, they have none in stock. It has gotten to the point now that we just assume that they won’t have the item he wants, and don’t bother even making the trip. I can’t imagine they are doing this intentionally, and can only assume these are corporate sales, in which each store is responsible for managing their own inventory for these sale items. I can tell you that it is very frustrating for my husband and has resulted in us shopping at other stores. We go into their store less frequently, due to their inventory control problems, which means we aren’t buying other items either. Maybe that is a good thing for us because we aren’t spending the money, but it can’t be a good thing for the retailer. As a retailer myself I know inventory control is critical to maintaining customer satisfaction and increasing sales and profit margins. The question is; how do we do a better job managing our inventory? The best way to accomplish this is through the use of Checkpoint tags.
Checkpoint tags can be utilized both in store and at the source, depending on your needs. At the source tagging allows for the products to be tagged prior to them being shipped to your store. Checkpoint offers a means to not only secure and protect your products from theft, but it also allows you to manage inventory and quantities efficiently. You can track your products from the source through the sale, which limits inventory control issues, and increases customer satisfaction. Checkpoint tags can be placed on any item, regardless of the shape or size, and they are protected with EAS technology. These EAS tags provide a multi-faceted means to save time and money by eliminating the need to tag in store, and it can incorporate branding into the process as well. This allows for a direct integration that saves time and money. This process is especially efficient for those retailers that have their own market brand.
Checkpoint tags are a great way to protect your products and improve your inventory control all in one step. These EAS tags protect your products and reduce shrinkage, which improves sales and profit all in one convenient tag. Source tagging reduces time in store, retrofitting your products, thus improving product availability. I know if the store we use had source tagging I would be a much more satisfied customer and would shop more for the things I need. Don’t lose money by being ill-prepared and unorganized, spend the money to protect yourself and improve your inventory management.
For more information about Checkpoint tags, contact us at 1.770.426.0547 today.
