I saw two different headlines yesterday that should be eye openers for any clothing retailer. First a guy came into a small independent clothing store in a mall and slipped a $169 pair of jeans on, put his own back on over them, and went out the door. Luckily for the store owner that noticed the guy didn’t return the jeans to the rack, the thief failed to remove his name tag. Unfortunately, that name tag clearly indicated he worked at another store in the same mall. e was quickly detained and ticketed. Most cases for clothing security aren’t that simple, of course. In another news story, a guy came into a similar small store and managed to get thirteen pairs of jeans worth about $2,000. He draped them over his arm and walked right out. There were no Checkpoint tags on them, so by the time the empty rack was discovered, it was just too late. Without security tags on clothes, you may as well send out invitations to steal. Word gets out in the community and on blogs dedicated to shoplifting, so losses will start to happen.
In order to do clothing security right, you need the tools that are proven industry leaders. That’s why managers and owners should take a look at Checkpoint tags. There are multiple options to choose from. Basic labels can be adhered to the back of the price tag. This sends a clear message and is a strong deterrent in itself. These nifty tags can also be sewn into pockets and seams and hidden for a less obvious approach. There are also hard tags that can be pinned on. There’s no need to worry. Hard tags will protect the merchandise without detracting from the look of the product or causing any damage. They are attached and removed easy and quickly, so there is little training required for your staff.
Without security tags on clothes, the chances of a big loss are always looming. There’s enough to do when you’re in retail. You’ve got to build displays, price the goods, and provide excellent customer service so that you can create and keep a loyal base of shoppers. The most jaw dropping story of all is the worst case of clothing theft I have ever read about. A store had a display of designer jeans hanging on a rack near the front door. The point was to allow passersby to see the display and create awareness that this specialty store had this product. When you have a small business and you can get an advantage over a big box store, you take chances to get the attention of people looking for this product. This store may have gone a little overboard with their attempt though. $17,000 worth of designer jeans gone in mere seconds. A couple thieves, a getaway car near the exit, plus a store that does not employ any type of security tags on clothes equals a disaster. This store was so busy trying to get the local shoppers to notice that they actually had these highly sought after styles they forgot the basics of clothing security. Never, and I mean never, place a rack of frequently targeted items near the exit. This store had gotten those jeans on consignment. Imagine that phone call. Now they had no jeans, no profit from the sales, and no clues on the thieves identity. That loss could have been mitigated with the investment into Checkpoint tags. Take clothing security serious, and hopefully your store will never experience something so terrible.
For more information on clothing security ideas, contact us or call1.770.426.0547 or Clothingsecurity.net