Loaning clothes and other high end items is probably something you never thought of when you first opened your store. Really why would you? You’re not in the business to just loan items from your store to customers to use and then return to your store. But the truth is this happens way more than you think and it directly affects your bottom line. In the loss prevention world this is known as Wardrobing. You can now put a final stop to this with Alpha Shark Tags.
A store I worked at sold high end clothes such as dresses, suits, lingerie, as well as high end accessories such as purses and handbags. These items were a big money maker for the store especially during events like homecoming, prom, senior pictures, and of course weddings. The store would spend a lot of time displaying these items so they received the maximum amount of exposure. And of course the price tags reflected just how high end many of these dresses and suits are. While displaying these items for sale, the management made sure to protect these items with Checkpoint tags and security tags on clothes. They thought they had all bases covered. Unfortunately they were missing one key security device; the Alpha Shark Tags.
You see the dresses and suits were protected as far as theft was concerned. In fact customers would purchase the dress or suit spending several hundred even thousands of dollars usually paying by credit card. A legit transaction or is it? A week later that same dress, suit, and even accessories came back in to the store for a refund. “The clothes didn’t fit”, “I don’t like the way it looks on me.” Whatever the reason, the store was issuing a large refund. What really had happened? The customer was using your dress or your suit for prom, a wedding, homecoming, or just a night out on the town. Most likely you’re not a rental store. That dress or suit being returned should have been profit. Instead it was borrowed, worn, and returned and you made no money.
Luckily there is a solution to Wardrobing. It’s called Alpha Shark Tags. These tags are bright red so they stand out immediately. They don’t activate any alarm in your store. However, they serve as an instant reminder that if you purchase the item you keep the item. This is done by having the customer remove the tag easily with a pair of scissors once they’re home.
Unlike price tags the Alpha Shark Tags cannot be concealed. Meaning in order for the person to wear this new dress they must remove it. And once removed it cannot be put back on the item. The tag attaches with a pin and locking teeth to safely attach to the item for sale.
It is also very important to have a store policy in effect to work in conjunction with the Alpha Shark Tags. The store policy should advise the customer that the dress, suit, shoes, that they are about to buy cannot be returned once the tag has been removed. Depending on your store policy you can still have a return policy as long as the tag is still in place for a period time that you decide.
Wardrobing has been going on for years. Especially if you live anywhere close to a high school but it goes on everywhere. The fact is you’re in the business of making money. You can’t afford to feature your high end clothes and accessories for sale just to have them returned a week later. This equals zero profit. Let the rental stores do the renting. Make sure your business is getting a keeping the sales of these items!
For more information about the Alpha Shark Tags contact us at 1-770-426-0547