In part 1 of this discussion, I covered the value of Alpha Security S3i technology to enhance retail anti-theft devices already in a store. The system can take the capabilities of electronic article surveillance, Alpha locks, and 3 alarm Alpha hard tags and add intelligence tracking that can follow merchandise through zones that have been created to track tagged items. Loss Prevention isn’t the only beneficiary of Alpha S3i, store operations benefits as well. Businesses that upgrade their systems to include the S3i technology can enjoy inventory management information that can improve merchandise replenishment.
Alpha Security S3i allows tracking of merchandise but consider what this can do for driving profitable sales. Smaller stores (and in many cases even large ones) cannot always staff to cover all departments all the time. I know from experience that this can result in lost sales for a store. I have seen customers select merchandise and walk around looking for someone that can answer a question about the product. If they cannot find that sales person, the customer gets aggravated and puts the merchandise down and leaves. They WILL get what they are looking for but it won’t be at your store. No matter how small that sale may seem at the time, you can never measure what the long term impact will be to your business. Does that customer decide it isn’t worth the time to bother returning in the future? What do they tell their friends about their experience? Alpha Security S3i will send store employees real time alerts when a product secured with S3i Alpha hard tags or spider wrap is taken from a designated zone. The alert can come over a radio, a smart device such as a tablet or phone or even a PA system. How great would it be for a store that may have tight payroll budgets to be able to have staff receive an alert and they can immediately respond to assist that customer? By having a quick response to a customer in need of help, the sales associate can answer questions, make suggestions for upselling, and close the sale.
Alpha Technology S3i can also assist in inventory management information. Larger companies have the resources to afford automated replenishment orders based on sales information. For example, if there are 5 bottles of detergent on the shelf, the system may trigger an order based on the number of units sold. Once it gets to a certain point the distribution center may get a replenishment request. Smaller stores often cannot afford the same type of replenishment systems and may have to rely on manual counts, adjustments, and even guessing to determine how much of an item they need to order or when to order. Alpha security S3i can provide sales data that can assist in analyzing when merchandise is being sold and how much is sold by tracking when S3i devices are removed. It also provides tamper information and while this is a Loss Prevention issue, from an in-stocks perspective it helps identify merchandise that may need to be replenished quickly. Remember, if an item is stolen it still has to be replenished for the honest customer to buy. Delays in restocking can result in lost sales. Faster identification means faster replenishment for your store.
Finally, S3i Alpha technology allows stores to put more merchandise on open display. Electronics that may have been kept locked in a display case can be secured with S3i Alpha spider wrap and Alpha hard tags, high end purses can be secured with S3i Alpha cable locks. For increasing sales, taking more products out of showcases and providing access to customers should always be the preferred option. People want to select merchandise, exam it and take it to a register. Waiting for someone to show up with a key can be a cause for someone to simply leave. Call buttons do not necessarily mean immediate service and can lead to more aggravation when a customer pushes the button multiple times and receives no assistance. Allowing S3i to work for your store can boost your overall sales and improve customer satisfaction.
Improved replenishment capabilities, store staffing and customer access are some of the ways your business can benefit operationally from S3i service. Work smarter not harder by using S3i technology. See what Alpha Technology can do for you!
For more information on Alpha Security, contact us or call 1.770.426.0547
Bottle Locks-6 . Liquor Bottle Security-2 , Alpha Security-2, Bottle Lock-2
Liquor Bottle Thefts On The Rise
It’s no surprise that alcohol gets stolen. Sometimes it’s a major burglary and other times it’s the invisible thefts committed by shoplifters. Either way, it’s going to have a negative effect on your store’s bottom line. The profit margin on alcohol is substantial, so these types of losses are a shrink budget killer. There is one sure fire way to deter thefts of your prized inventory: Bottle Locks. These tools, offered by Alpha Security, are the small answer to a big problem.
It’s not just alcoholics that steal liquors and spirits. Most often it’s just everyday people that fall for the temptation to steal what makes them feel good. The bad angel wins and they give in and try it. Sadly, once someone gets away with it, they come back and try it again. One couple was recently arrested for stealing thousands of dollars worth of bottles over a three month period. The store staff finally realized the inventory was off and they started closely monitoring the most commonly stolen items. The couple is facing jail time and some serious fines, but recovering any of that loss is unlikely for the store, even if restitution is ordered. Looking back to the first time the couple came and attempted their first theft, bottle locks could have alerted staff and prevented the whole fiasco.
Liquor bottle security should be concentrated on deterrence and detection. That’s why Alpha Security came up with bottle locks. They put a quick decisive stop to liquor theft. They are special locking caps that fit over the top of almost any size bottle you carry. They are extremely strong, and can only be removed with the proper tool. That said, the clerk can take them off with this tool in seconds. It’s not a complicated process. Unless you are the thief, that is. If a criminal tampers with the bottle lock or attempts to remove it while in the store, it will self alarm. If they decide to run and do manage to get out the door with a bottle that has a bottle lock still attached, they won’t get to enjoy it’s contents. You see, they are so strong that the bottle will more than likely shatter before the lock will come off.
From a single bottle valued at over $1,000 to one sold for a mere $3, bottle locks don’t discriminate; they will protect and secure anything you’ve got. Some people steal alcohol because they are collectors and they want those rare and vintage age bottles. Other times people steal the very low end stuff just because they want a quick buzz. Some teens steal liquor because they look at it as a rite of passage and they consider it a part of growing up. They like to say they’ve stolen a brand of bottle that was mentioned in a hip hop song. (It sounds crazy to me too!) Sometimes people steal novelty bottles; one brand is shaped like skulls. Bottle locks will fit on those too.
Liquor bottle security means whether your store is small for convenience or a warehouse, your staff will be able to better monitor and be aware of any theft attempts. There’s nothing worse than finding empty spaces on your shelves after you’ve been hit. Let bottle locks be the missing link to your asset protection plan.
For more information on bottle locks, contact us or call: 1.770.426.0547
It’s no surprise that alcohol gets stolen. Sometimes it’s a major burglary and other times it’s the invisible thefts committed by shoplifters. Either way, it’s going to have a negative effect on your store’s bottom line. The profit margin on alcohol is substantial, so these types of losses are a shrink budget killer. There is one sure fire way to deter thefts of your prized inventory: Bottle Locks. These tools, offered by Alpha Security, are the small answer to a big problem.
It’s not just alcoholics that steal liquors and spirits. Most often it’s just everyday people that fall for the temptation to steal what makes them feel good. The bad angel wins and they give in and try it. Sadly, once someone gets away with it, they come back and try it again. One couple was recently arrested for stealing thousands of dollars worth of bottles over a three month period. The store staff finally realized the inventory was off and they started closely monitoring the most commonly stolen items. The couple is facing jail time and some serious fines, but recovering any of that loss is unlikely for the store, even if restitution is ordered. Looking back to the first time the couple came and attempted their first theft, bottle locks could have alerted staff and prevented the whole fiasco.
Liquor bottle security should be concentrated on deterrence and detection. That’s why Alpha Security came up with bottle locks. They put a quick decisive stop to liquor theft. They are special locking caps that fit over the top of almost any size bottle you carry. They are extremely strong, and can only be removed with the proper tool. That said, the clerk can take them off with this tool in seconds. It’s not a complicated process. Unless you are the thief, that is. If a criminal tampers with the bottle lock or attempts to remove it while in the store, it will self alarm. If they decide to run and do manage to get out the door with a bottle that has a bottle lock still attached, they won’t get to enjoy it’s contents. You see, they are so strong that the bottle will more than likely shatter before the lock will come off.
From a single bottle valued at over $1,000 to one sold for a mere $3, bottle locks don’t discriminate; they will protect and secure anything you’ve got. Some people steal alcohol because they are collectors and they want those rare and vintage age bottles. Other times people steal the very low end stuff just because they want a quick buzz. Some teens steal liquor because they look at it as a rite of passage and they consider it a part of growing up. They like to say they’ve stolen a brand of bottle that was mentioned in a hip hop song. (It sounds crazy to me too!) Sometimes people steal novelty bottles; one brand is shaped like skulls. Bottle locks will fit on those too.
Liquor bottle security means whether your store is small for convenience or a warehouse, your staff will be able to better monitor and be aware of any theft attempts. There’s nothing worse than finding empty spaces on your shelves after you’ve been hit. Let bottle locks be the missing link to your asset protection plan.
For more information on bottle locks, contact us or call 1.770.426.0547
I talk a lot about how to prevent shoplifting here. I’ve probably given you hundreds of tips, tricks and life hacks on how to properly secure your store’s merchandise. All of this knowledge is bestowed upon you for one reason and one reason only. I sincerely want your business to be successful. I want you to seek out and destroy a thief and I want you learn from mistakes that have happened to others. I’ve discussed with you nearly every imaginable way someone has stolen merchandise from me, but one thing that is not often discussed is how to secure our stores tools. I’m going to change that, starting today.
A few years ago, one of my stores went through a routine technology audit. We found out that the store was missing a single Texlon. For those that may be a bit foggy, those are those little hand-held computers that store associates use. They can print labels, change prices, order inventory, and pretty much anything else under the sun. Packed with our programs, the units are valued at nearly $7k. This missing unit was not missing; it had been stolen. Over the next several days, we found one or two missing at a total of 10 stores. Some sound investigating showed that one guy had made the rounds and helped himself to these units. Had I known about Alpha Thunder Tags back then, I wouldn’t have lost nearly $70,000.
Often, I find we are so involved and deeply concerned with preventing shoplifting, we overlook the incredibly expensive pieces of technology that we use in the course of daily business. Think of the last time you went to a coffee shop, or small boutique. Chances are that instead of a conventional POS system, they had an iPad. It probably wasn’t secured against a thief either. Using a device as simple as an Alpha Thunder Tag can guarantee that a customer with sticky fingers won’t be helping themselves to your store’s equipment.
Let’s say you use an i-Pad, or similar tablet for your POS. The Alpha Thunder Tag can be easily placed onto the back of the tablet. It’s held in place with adhesive that won’t damage or alter the equipment in any way, shape or form. There’s also this little plunger on the back that gives you some added protection from tampering. It’s a 3 alarm tag, so you’ll know if it goes out the door, if someone tries removing the tag and then if it’s not already great enough, the unit will continue to sound the alarm once it passes through your EAS towers. A thief will surely not want that sort of attention as they’re running down the street. 95dba will get everyone’s attention… trust me.
You’re probably having a V8 moment right now. Every manager at every store that I’ve talked to has never thought about their pieces of technology as a magnet for thieves. They’re so concerned about preventing shoplifting, that this is just completely overlooked. Well, I don’t want you to be the next victim. Be proactive; spend a few pennies so you can save thousands of dollars. The lesson here, ladies and gentlemen, is to not overlook commonly stolen items just because they’re not up for sale. To a thief, everything is up for grabs. Literally.
For more information about Alpha Hard Tags, contact us or call 1.770.426.0547
Stop Shoplifting-4, Checkpoint Systems-4, Checkpoint labels-2, retail anti-theft device-1
Either Watch The Door Or Set Up A Checkpoint
I work for a small retail pharmacy, and we utilize many different forms of electronic article surveillance. We really have to. Cameras are great, but they are generally for reactive purposes. When you find a section wiped out, you go back and review footage to see if you can find the culprits. When you make the choice to use tools like Checkpoint security tags and Checkpoint labels, Alpha keepers, and Alpha spider wraps, you are actively engaging in theft deterrence. Otherwise your choices are to lock everything up behind glass in cases. You can’t logically stand at the front door and monitor each and every person entering and exiting, while still ringing people up and providing customer service. In one particular store I went into today, they had no type of retail anti-theft device and the lone employee in the store was doing absolutely nothing to stop shoplifting.
I had just worked ten hours, and then went home to a teenager begging to go to the local beauty supply store. I agree, of course, because I am a sucker. It’s a small place, but they have a lot of very expensive items. Salon brand nail polishes, cosmetics, hair colors and professional hair salon tools are just a small sampling of the merchandise this place carries. When we walked in the front door, the loss prevention guru in me noticed there was no sign of Checkpoint Systems. I hear a voice come from the rear of the store asking if we need any help. The woman is at the back of the aisle closest to the wall, pricing inventory. She cannot see the front door; she can only hear the bell ring when it opens. We tell her we are fine, and she puts her head back down to work on whatever she’s got herself into. I think right then, if it’s up to this employee to stop shoplifting, the manager or owner of this store may as well throw in the towel. So we are looking around, and the bell over the door dings again, the employee offers help from her corner in no man’s land, and the young woman that entered says she is fine just like we did. The good thing for the store employee is that I had a bad feeling about this fellow shopper.
I walked around the corner while my daughter lost herself in the hair color aisle, and I watched the newcomer. She went to the most expensive nail color rack, the good ones you find in the way too expensive nail salons, and looked around. She didn’t see me watching her, and she started shoving bottle after bottle into her bag. No Checkpoint Systems and no one at the register or even near the front door, for that matter, meant she was going to get a big haul. Unfortunately for her, even when I am not at work, I will step in and stop shoplifting in it’s tracks. I was still in my store uniform shirt and still had on my nice official looking name tag. I was not about to let this lady stuff her bag full of $12 each nail polishes and run out the door. I walked right up behind her and said quietly that she had until the count of two to put her bag down on the floor and step away from it. Her shoulders slumped and without turning around, she followed the orders. (I know, right!!) She turned around then and saw me; her face was ghost white and her eyes were huge. She stammered out she was going to pay for those. I just looked her right in the eyes and told her to bend down, pick up the bag, dump it and leave. She complied, and she never even questioned the other store emblem sewn onto the sleeve of my shirt or printed on my name tag. I do wonder what that employee thought when she found that pile of nail polishes in the floor.
I hate to think about how much inventory this store is losing. It literally makes me shiver. With the addition of Checkpoint Systems, they could be protecting their valuable merchandise. They could identify what they lose the most of and tack on some Checkpoint labels and tags. Then when these yahoos come in there to wipe them out, they will get a big loud surprise as soon as they get too close to the door with unpaid items. If you have employees like this, holding keys to your business and running the show while you’re gone, you need to see what Checkpoint Systems can do for you.
For more information on ways to Stop Shoplifting, contact us or call 1.770.426.0547
I work for a small retail pharmacy, and we utilize many different forms of electronic article surveillance. We really have to. Cameras are great, but they are generally for reactive purposes. When you find a section wiped out, you go back and review footage to see if you can find the culprits. When you make the choice to use tools like Checkpoint security tags and Checkpoint labels, Alpha keepers, and Alpha spider wraps, you are actively engaging in theft deterrence. Otherwise your choices are to lock everything up behind glass in cases. You can’t logically stand at the front door and monitor each and every person entering and exiting, while still ringing people up and providing customer service. In one particular store I went into today, they had no type of retail anti-theft device and the lone employee in the store was doing absolutely nothing to stop shoplifting.
I had just worked ten hours, and then went home to a teenager begging to go to the local beauty supply store. I agree, of course, because I am a sucker. It’s a small place, but they have a lot of very expensive items. Salon brand nail polishes, cosmetics, hair colors and professional hair salon tools are just a small sampling of the merchandise this place carries. When we walked in the front door, the loss prevention guru in me noticed there was no sign of Checkpoint Systems. I hear a voice come from the rear of the store asking if we need any help. The woman is at the back of the aisle closest to the wall, pricing inventory. She cannot see the front door; she can only hear the bell ring when it opens. We tell her we are fine, and she puts her head back down to work on whatever she’s got herself into. I think right then, if it’s up to this employee to stop shoplifting, the manager or owner of this store may as well throw in the towel. So we are looking around, and the bell over the door dings again, the employee offers help from her corner in no man’s land, and the young woman that entered says she is fine just like we did. The good thing for the store employee is that I had a bad feeling about this fellow shopper.
I walked around the corner while my daughter lost herself in the hair color aisle, and I watched the newcomer. She went to the most expensive nail color rack, the good ones you find in the way too expensive nail salons, and looked around. She didn’t see me watching her, and she started shoving bottle after bottle into her bag. No Checkpoint Systems and no one at the register or even near the front door, for that matter, meant she was going to get a big haul. Unfortunately for her, even when I am not at work, I will step in and stop shoplifting in it’s tracks. I was still in my store uniform shirt and still had on my nice official looking name tag. I was not about to let this lady stuff her bag full of $12 each nail polishes and run out the door. I walked right up behind her and said quietly that she had until the count of two to put her bag down on the floor and step away from it. Her shoulders slumped and without turning around, she followed the orders. (I know, right!!) She turned around then and saw me; her face was ghost white and her eyes were huge. She stammered out she was going to pay for those. I just looked her right in the eyes and told her to bend down, pick up the bag, dump it and leave. She complied, and she never even questioned the other store emblem sewn onto the sleeve of my shirt or printed on my name tag. I do wonder what that employee thought when she found that pile of nail polishes in the floor.
I hate to think about how much inventory this store is losing. It literally makes me shiver. With the addition of Checkpoint Systems, they could be protecting their valuable merchandise. They could identify what they lose the most of and tack on some Checkpoint labels and tags. Then when these yahoos come in there to wipe them out, they will get a big loud surprise as soon as they get too close to the door with unpaid items. If you have employees like this, holding keys to your business and running the show while you’re gone, you need to see what Checkpoint Systems can do for you.
For more information on ways to Stop Shoplifting, contact us or call 1.770.426.0547
During my years in retail loss prevention, I dealt with a number of different types of return fraud. In some instances it was a simple case of someone bringing in an item with no receipt. The customer had so many refunds in the store computer system that when the register prompted for an I.D. card, the customer information was entered and they were turned down. There were some fraudulent returns that were more difficult to detect. When I worked for one retailer we had a problem with thieves who were making legitimate purchases of high dollar electronics items and returning the merchandise. The problem was the packaging had been re-shrink wrapped and something was placed in the box, but not the merchandise. Usually the merchandise was replaced with a rock or another item of similar weight to the item that was supposed to be in the box. The solution to this problem was that we started requiring all returns of this particular product to be opened, even if shrink wrapped. In my opinion, one of the most difficult forms of return fraud to prevent was what is known as wardrobing returns. The reason it was difficult to prevent is because this particular fraud is one of those situations that does not necessarily fall into a “criminal” act. The perpetrator makes a purchase and does return the clothing with tags and a receipt. The problem posed by the person who is wardrobing is that before being returned, the merchandise has been worn somewhere. In the first example of return fraud I mentioned, prevention comes from a computer system shutting off a person’s ability to conduct no receipt refunds. In the second example, verifying contents of a returned item prevented fraud. When it comes to wardrobing, the only sure method of prevention is to use Alpha Shark Tags.
When a customer purchases a garment it is reasonable to expect them to take the item home and try it on, not everyone has time to try on clothes in a store. It is also reasonable to expect the clothing item could be given as a gift to someone else. The person who is wardrobing is doing more than trying on clothes and finding out the item does not fit. This person is wearing clothes out at least for one evening, possibly two and then they return it. They are using a retailer as a rental store but they don’t have to pay the rental fee. The people who are engaging in this type of fraud have found ways to keep the clothing tags attached or they have found a method to remove the tags and attach them later. They keep the receipt so all of the store rules are being followed. The Alpha Shark Tags are attached to clothing somewhere that it can’t be covered or concealed. It is also placed in prominent place so it will be visible to anyone the ‘customer’ may come in contact with while they are out. Unlike manufacturer tags the Alpha Shark Tag cannot be removed and re-attached. The tag is cut off by the customer when they leave, so they can purchase and try it on later. The tag does not need to be removed in order to try on the garment it only makes the item unpresentable in a social setting. Once the tag is removed the store return policy should stipulate that the garment is no longer returnable. There is even a refund policy tag that can be ordered with shark tags that warns the customer of the policy.
While wardrobing may not be a ‘crime’ it is unethical and it does hurt others. It hurts the store owner who cannot sell the item at the price it was originally sold for (assuming it can be resold at all). If it is smelly or has stains, in most situations it is not cost effective to have the garment cleaned. And if it is cleaned, it is the business owner who has to bear that expense. If the merchandise is deemed too damaged it is marked out of stock and once more it is the store owner who takes the loss. Honest consumers then get hit with the mark-up prices that owners have to add on merchandise so they don’t incur all of the loss. By using Alpha Shark Tags, business owners can prevent return fraud and keep sales profitable.
For more information on Alpha Shark Tags, contact us or call 1.770.426.0547
Nightclub-5 WC blog 60
Bottle Service-5
Bottle Lock-4
Bottle Service Can Make Clubs And Communities Safer
We live in a litigious society. In some cases it is hard to believe any court would entertain them let alone award someone a settlement. As an example, from the website “Howstuffworks.com” by Clint Pumphrey, he cites a case from 2009 in which a woman, who was 20 years old at the time, was served alcohol at a bar and grill in Bluffton, South Carolina. The young woman was intoxicated and shortly after leaving the bar, she lost control of her car and rolled it (she was not wearing a seatbelt at the time of the accident). Due to her injuries she is paraplegic. The woman sued the bar and grill for not verifying her age and ensuring she was not already inebriated. She also sued the SCDOT claiming that there was a defect in the shoulder of the road they were responsible for maintaining. After doing some searching on court records, it appears the lawsuits were dismissed. I feel for the young woman who now has to live her life in paralysis, but she refused to take responsibility for her own actions which caused her injuries. This case was a win for the bar owner, but if you own a nightclub or bar can you afford to take a chance that you might not be the next defendant? What happens if someone has too much to drink, leaves your establishment, has an accident and injures someone else, will you be held responsible? It could happen. According to a USA TODAY article dated November 28, 2012 by Larry Copeland, a young couple in Charlotte North Carolina was critically injured and their unborn child killed when their car was struck by an intoxicated driver. The driver had left a Restaurant and Bar and had been served at least ten drinks, according to the report. A jury awarded the couple 1.7 million dollars against the restaurant. My heart goes out to these victims, no one wants to see another person killed or injured. Bottle Service paired with bottle locks for alcohol is an offering you should consider starting in your nightclub to help you avoid being a party to such lawsuits.
Bottle Service varies in how it works from club to club, but the general idea is that you offer a V.I.P. reservation to a party and they receive special treatment from your nightclub. This may include a special table or a room with a view of the club dance floor. It should also include a dedicated server who will bring mixers and a bottle or two of a top shelf wine or spirit. The bottle(s) should be secured with bottle locks to restrict the access to the bottle. The lock goes over the top of the bottle and prevents someone from opening it without a special key. Your wait staff would have that key so when someone is ready for another drink the amount of alcohol poured is controlled. This also keeps someone from taking the bottle when they are not a member of the party which has paid for it. By having a dedicated server who is monitoring the pouring of the drinks and the amount of consumption, the club owner or manager helps to prevent a customer from getting too intoxicated. Properly trained staff can identify those in a group who may be getting to the point where they should be cut off from further alcoholic beverages. If done properly, it would be possible to have a requirement for a designated driver or a cab service to drive revelers home when they appear to be intoxicated.
Another protection for your nightclub if you offer a bottle service is that your dedicated waiter or waitress can check IDs when the party arrives. Once the age of members has been verified, the risk of serving an underage patron is removed. If a member of the group is under 21, the security offered by bottle locks will prevent that person from pouring themselves a drink.
Bottle Service and bottle locks may not remove all the legal challenges associated with operating a nightclub, but they go a long way to reducing risk. Make every effort to run a fun, safe business for your customers and community, look into the benefits of starting a bottle service.
For more information on bottle service, contact us or call 1.770.426.0547
We live in a litigious society. In some cases it is hard to believe any court would entertain them let alone award someone a settlement. As an example, from the website “Howstuffworks.com” by Clint Pumphrey, he cites a case from 2009 in which a woman, who was 20 years old at the time, was served alcohol at a bar and grill in Bluffton, South Carolina. The young woman was intoxicated and shortly after leaving the bar, she lost control of her car and rolled it (she was not wearing a seatbelt at the time of the accident). Due to her injuries she is paraplegic. The woman sued the bar and grill for not verifying her age and ensuring she was not already inebriated. She also sued the SCDOT claiming that there was a defect in the shoulder of the road they were responsible for maintaining. After doing some searching on court records, it appears the lawsuits were dismissed. I feel for the young woman who now has to live her life in paralysis, but she refused to take responsibility for her own actions which caused her injuries. This case was a win for the bar owner, but if you own a nightclub or bar can you afford to take a chance that you might not be the next defendant? What happens if someone has too much to drink, leaves your establishment, has an accident and injures someone else, will you be held responsible? It could happen. According to a USA TODAY article dated November 28, 2012 by Larry Copeland, a young couple in Charlotte North Carolina was critically injured and their unborn child killed when their car was struck by an intoxicated driver. The driver had left a Restaurant and Bar and had been served at least ten drinks, according to the report. A jury awarded the couple 1.7 million dollars against the restaurant. My heart goes out to these victims, no one wants to see another person killed or injured. Bottle Service paired with bottle locks for alcohol is an offering you should consider starting in your nightclub to help you avoid being a party to such lawsuits.
Bottle Service varies in how it works from club to club, but the general idea is that you offer a V.I.P. reservation to a party and they receive special treatment from your nightclub. This may include a special table or a room with a view of the club dance floor. It should also include a dedicated server who will bring mixers and a bottle or two of a top shelf wine or spirit. The bottle(s) should be secured with bottle locks to restrict the access to the bottle. The lock goes over the top of the bottle and prevents someone from opening it without a special key. Your wait staff would have that key so when someone is ready for another drink the amount of alcohol poured is controlled. This also keeps someone from taking the bottle when they are not a member of the party which has paid for it. By having a dedicated server who is monitoring the pouring of the drinks and the amount of consumption, the club owner or manager helps to prevent a customer from getting too intoxicated. Properly trained staff can identify those in a group who may be getting to the point where they should be cut off from further alcoholic beverages. If done properly, it would be possible to have a requirement for a designated driver or a cab service to drive revelers home when they appear to be intoxicated.
Another protection for your nightclub if you offer a bottle service is that your dedicated waiter or waitress can check IDs when the party arrives. Once the age of members has been verified, the risk of serving an underage patron is removed. If a member of the group is under 21, the security offered by bottle locks will prevent that person from pouring themselves a drink.
Bottle Service and bottle locks may not remove all the legal challenges associated with operating a nightclub, but they go a long way to reducing risk. Make every effort to run a fun, safe business for your customers and community, look into the benefits of starting a bottle service.
For more information on bottle service, contact us or call 1.770.426.0547
